This website uses cookies to ensure you have the best experience. Learn more

Carbon Product Essay

3510 words - 15 pages

PD2
Assignment 3B

Table of Contents

1. Introduction- 2

2. Project Definition 2

3. Project Objective 2-5
a. Operational
b. Financial
c. Marketing
d. CSR
4. Stakeholders and Analysis 6
5. Legal and ethical Considerations 6-7
6. Project Schedule 7-9
7. Resources 10-11

8. Budget 11-15

9. Risk Management 15-16

10. References 16-17

1. Introduction
Woolworths is one of the largest retailing companies in Australia. It deals with food and staples. Mr Grant O’Brien is the Managing Director of this company. It holds 190,000 employees across Australia and New Zealand. As ...view middle of the document...

3. Project objectives

3.1. Operational Objectives

* To reduce its total energy consumption by 50% using energy efficient bulbs and appliances in all store by the end 2013.
* To organize green campaign throughout Australia and New Zeeland to raise awareness about carbon emission and it effect on environment among the people by 2015.
* To develop and promote green power house and reduce its carbon emission to zero by 2018.
* To use 75% recyclable material to assist its day to day operation and making proper dumping of remaining materials to avoid any kinds of pollution by 2013.

3.2.Financial Objectives
* To make sure that there is availability of government fund of $4,000,000 for the completion of this green project by 2018.
3.3. Marketing Objectives
Marketing is the important element in any organization to exist in the market to sell its product or service. So if we want to stay in the market for long time & if we want to attract our customers, we have to sell our products with value attached.
Increase sales of eco-friendly products: one of the main objectives is to increase the sale of eco- friendly products in our stores. Because we are not just trying to sell our product but we want to clean the environment as soon as possible & as much as we can. So if we are selling eco-friendly product we are pretty much sure that we are contributing the society. We want people to know this thing that we just don’t want to sell the product but to make the environment clean. So we want to make it specific that we are selling eco-friendly products just to make it sure that our first preference is the ‘environment’. So with our marketing objective we want to maximise our sale volume by the end of 2013 to get the 20% return on capital employed.
Expand product consciousness: as a part of our marketing campaign we will be spreading product awareness nationwide for bracing interest in our product that has been in the market for a long time but now it has got that extra feature which makes it better for user & environment. We would like to achieve at least 70% awareness rating after it was in use for 1 year.
Market share objective: after letting people know about our products which are ecofriendly, we want to gain 30% of the market share for grocery by October 2015.
Promotional objective: To increase awareness of the eco- friendly products & global warming in Australia from 14.6% to 29% by march 2015. We will also be encouraging people to use recyclable products to decrease the use of plastic products from 36% to 25% by the end of 2014.
Objective for survival: every one of us is aware of the fact that currently we are in the situation of double dip recession. So in this case we have to encourage more people to buy eco-friendly product because as recession is there no-one wants spend extra on anything so we have to educate more so that they could thing about the planet as well rather than just...

Other Papers Like Carbon Product

Bio Fuels Essay

1344 words - 6 pages some noxious by-product, for example, carbon monoxide. That means, biofuels could lead to less localized smog in urban centers (Charles et al). Energy security and saving money An opportunity of developing countries to enhance national energy security has been provided by biofuels, by reducing expenditures and dependence on fluctuated price of oil. For example, Brazil, she started the biofuels programme when the oil prices increase in 1970

Alkane Combustion Essay

991 words - 4 pages a saleable product as it is used to make builder’s plaster and plasterboard. Another method is to use calcium carbonate (LIMESTONE) rather than calcium oxide. 〖CaCO〗_3+1/2 O_2 (g)+〖SO〗_2 (g)→ 〖CaSO〗_4 (s)+〖CO〗_2 (g) CATALYTIC CONVERTERS All new cars with petrol engines have a catalytic converter in the exhaust system which reduces the output of carbon monoxide, nitrogen oxides and unburnt hydrocarbons in the exhaust gas mixture. The

Cilmate Change

516 words - 3 pages , economists gave different proposals for this problem. First, some economists show that the best way to deal with climate change is that limits carbon emissions by putting a price on them that reflects the environmental damage they cause. Anyone who dumps pollutants into a river, or emits them into the air, must pay a sum proportional to the amount dumped. The emission of carbon dioxide is a classic negative externality — the “biggest market

Fiji Water

1055 words - 5 pages carbon gasses. The company already has figured out the most efficient way to distribute its product. FIJI Water concluded that it will eliminate emissions by 55% if it ships its product to New York and not just California. Doing this it takes more time but the company will eliminate its carbon footprint. The problem with their relations to the Fijian people and their government will need a lot of consideration as to FIJI Water’s correct action

Carbon Trading Within Eu

2504 words - 11 pages Carbon Emissions Trading Market: Opportunities and Challenges in Creating A Market to Reach The Political Goal Authors: Class: Date: Module: Lecturer Institute Doreen K., Hari M., Lamberte I., MBAPT2011 26 March 2012 Managerial Economics The Hague University - Confidential This document is confidential. Neither the document nor any of the information contained in this document may be reproduced or disclosed to any parties without the

"Carbon Dioxide And The Atmosphere."

3674 words - 15 pages when the reflected light back from the earth's surface has the same natural frequency as the excessive carbon dioxide that is hanging around in the atmosphere (Van Loon 27). The reflected light consequently leads to the carbon dioxide in the atmosphere resonating. As the carbon dioxide vibrates a bi-product of heat is then given off, and since by the laws of thermodynamics heat will travel from high to low concentrations, which leads to the heat

Environment, Business and Society

537 words - 3 pages were responsible for a larger percentage of Walmarts greenhouse gas emissions than its trucks that were shipping their product. CDP also gave Boeing help to advance its strategies and set performance targets for carbon management (CDP, 2013). So far 81% of the globes 500 companies report to CDP. The Carbon Disclosure project is catalyzing change within the environment, business and society. In the last three years the number of global 500

Going Green at Google

1778 words - 8 pages Google: My Champion | Current Sustainability Management Leaders | Dylan Burkley | When it comes to leaders in sustainability, I cannot think of anyone who has done more for their company and society then my champion, Google. Whether it be their data centers that use fifty percent less energy than other corporations on average or the fact that they have been carbon neutral since 2007, Googlers not only lead the pack in sustainability

Crude Oil

961 words - 4 pages pressure turned the dead animals into crude oil. I have found out that they put crude oil into a machine and separate using an interesting method called fractional distillation. Fractional distillation of crude oil is where they separate out oil into hydrocarbons with similar boiling points, called fractions. Each hydrocarbon fraction contains molecules with similar numbers of carbon atoms. To my understanding I think each of these fractions

Australia Eco

1171 words - 5 pages , traditional energy companies will suffer from government policy. As greenhouse emission price introduced, there is an extra cost for companies to consider. According to market rules, when cost rise, supply will decrease from this way, government reduced carbon emission. Meanwhile, traditional pollution energy companies’ interest damaged. There is a strong conflict between private benefits and social benefits. What is more, with a higher product cost

Hydrocarbons

1094 words - 5 pages hydrocarbons. This means that they only contain hydrogen and carbon atoms, joined together by chemical bonds. There are different types of hydrocarbon, but most of the ones in crude oil are alkanes. Alkanes The alkanes are a family of hydrocarbons that share the same general formula. This is: CnH2n+2 The general formula means that the number of hydrogen atoms in an alkane is double the number of carbon atoms, plus two. For example, methane

Related Essays

New Carbon Essay

1684 words - 7 pages components of the carbon cycle. The mechanisms of movement between components include: The Atmosphere: combustion of carbon-based fuel combines carbon, C, and oxygen, O2, adding CO2 to the atmosphere. CO2 is not a by-product of fossil fuel use; it's the direct product of the very reaction that releases the energy. The Biosphere (Terrestrial Plants and Soil): plants (biomass) inhale CO2 and exhale O2. When there's more CO2 available, biomass

Carbon And Ecological Footprint Essay

603 words - 3 pages to reduce their carbon footprint include carbon offsetting, technological improvements, and better product and process management. The ecological footprint, on the other hand, is not as narrow as the carbon footprint. It entails the calculation of the human demand on the ecosystem. The term refers to a standardized measure of the demand for natural capital against the backdrop of the earth’s ecological ability to regenerate. This refers the

Environmental Essay Co2

2174 words - 9 pages dioxide is being expelled from our bodies twenty four hours a day, why is it that carbon monoxide can literally take us out of the rat race? Is that one little oxygen molecule really that important? You can bet your grandmother's nickers it is. Carbon dioxide is the natural bi product of human respiration and although prolonged exposure or inhalation can be harmful, it is rarely fatal; while carbon monoxide results from an incomplete

Photoshynthesis Essay

664 words - 3 pages then pyruvic acid enters the Kreb's Cycle.Kreb's CycleTakes place in the mitochondria.Requires oxygen.No final end product, just continuous series of reactions.First step:Pyruvic acid is broken down into a carbon dioxide and a 2 carbon acetyl molecule.Second stepAcetyl molecule is broken down into 2 carbon dioxides, 1-ATP, 3-NADH and 1-FADH2.Hydrogen protons produced from Kreb's Cycle are carried to the electron transport system by NAD and FAD