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Capstone Assignment 4

1350 words - 6 pages

Assignment #4
Me’Shaw A. Taylor
HwangJi Lu
BUS499
8/24/12

For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion.

The merger I choose to research was the acquisition of Pixar by Disney. The merger between Disney and Pixar was a very successful one. They worked together in the past and their contract was running out after the release of Cars. This was the perfect opportunity and sensible move for these two companies to merge. The merger would allow the companies to ...view middle of the document...

 

A corporation that I choose that operates solely in the United States and has not been involved in any mergers or acquisitions would have to be Target Corporation. Target is an American retailing company that operates out of Minneapolis, Minnesota. It also is the second largest discount retailer in the United States (Barwise). Target also boasts a 33rd ranking on the Fortune 500 and a component of S&P’s 500.
A possible acquisition for Target would be the addition of Best Buy. Best Buy has been struggling as of late and has basically become a showroom for items that people will go elsewhere to purchase at a lower price. Best Buy suffers for its lack of variety and people will rather go shop at places such as Target and Wal-Mart. Target could also benefit from this merger by acquiring Best Buy’s brand presence and experience in selling electronics and appliances. Best Buy currently operates too many stores, and is in a dire need of a stronger presence online and has a dwindling reputation of taking care of its customers. It would be a good idea for Target to remake its electronics sections into Best Buy mini-stores and utilize its strengths in customer service to strengthen these departments. Replacing Best Buy larger stores could be smaller Best Buy locations in smaller towns and more strategic areas with the backing of a strong Target- Best Buy internet presence. Target could also utilize Best Buy’s biggest asset Geek Squad. Geek Squad being available in Target stores to deal with customer problems which is a huge addition for this corporation. They could expand on the Geek Squad brand and offer in-home services for a variety of its products that are being sold. The key to making this merger work would be to create a strong retail presence to rival Amazon. They could also offer customers the opportunity to buy items online and if needed to return they could just bring back to the store. In successful mergers both companies will have to integrate its corporate structures. They have an advantage in this situation because both Target and Best Buy headquarters are located in Minnesota. Distances and regional cultures can be challenges in this merger but this would be eliminated because of its close distance together. This would minimize the problems that this merger will have. This idea of purchasing Best Buy could possibly take Target to the next level if they are able to execute and provide a successful transition into one company and build upon its strengths.

For the corporation that operates internationally, briefly evaluate its international business-level strategy and international corporate-level strategy and make recommendations for improvement. 

The company’s global strategy is to expand its business by tapping into the diverse assets of the Walt Disney Company and its subsidiaries, as well as to develop new content with original video game intellectual property (Disney). Its strategy is to also continue its run of...

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