This website uses cookies to ensure you have the best experience. Learn more

Capitalizing On The Customer As An Asset

1956 words - 8 pages

The company chosen for this imperative paper on “Capitalizing on the Customer as an Asset” is The Pool Room Bar & Billiards out of Lawrence, Kansas. The Pool Room is a locally established, individually owned pool hall that was established in 1988. (4) The Pool Room Bar & Billiards is a “throwback to the pool halls of yore” and neighborhood bar located in the basement of the Hillcrest Shopping Center. (4) The pool hall is moderately priced, offering a “serviceable selection of beer and cocktails.” (4) In addition to cocktails and eight and nine ball pool tables, the establishment has a dance floor, shuffleboard, mega touch games, a couple slot machines, projection and big screen ...view middle of the document...

The younger crowd usually comes in on the weekend nights and during music events. (1, 2)

The business was extremely successful in years past yielding over $800,000.00 in annual sales but over the past five years, it has suffered and currently is barely staying afloat. (2) Just in the last two months the owner has had to decide whether he was going to even keep the business open or close it down. (2) When asked about what he believed the decline in business was caused from he responded that, “the local smoking ban the City of Lawrence implemented in 2006 followed by the state of economy in 2008 really affected business negatively and our bottom line suffered.” (2) When asked about what efforts were being made to turn things around for the bar, the responses were lacking. In summation, I was advised that due to the recent death of an investor they were suffering from a lack of capital and therefore, at the current time they were scraping the bottom of the barrel to stay open and didn’t have the resources to utilize towards additional efforts. (2) The manager advised that they had recently renovated and started a Facebook account and were currently distributing flyers around downtown. (1) When I further inquired about what marketing efforts were being utilized currently, neither the owner nor the manager had anything to offer in response.

I was amazed at the lack of action and lack of marketing that was occurring especially given the grim situation the business was in. Looking around the establishment though, it didn’t take rocket science to figure out this business didn’t have a real focus on their customers. Noticeably, the pool tables needed attention with cleaning and leveling; the entire establishment needed a good cleaning; minor repairs throughout had been left unattended; some gaming equipment was out or order and broken; there was nothing more than a single sign behind the bar indicating the daily drink special so a lack of educating the customers or advertising was happening; and I could go on and on in this area just with my observations. When addressing the owner about my observations he stuck to the lack of capital as his explanation. (2) However, when probing the manager without the owner present, I got a different response. The manager advised me that every time he had a suggestion for improving the situation, he was advised no regardless of how little effort or little to no cost the idea would require. (1) For one example, he let the owner know several years ago that the crowd the bar was drawing in the late evenings and nights was changing drastically. With the change in crowd, he found that specific liquor was being requested that they currently didn’t keep in stock. He suggested ordering these liquors to satisfy customer demand and was told he couldn’t order it due to the type of clientele that liquor would draw in. (1) It became very evident that in order for the business to get back on their...

Other Papers Like Capitalizing on the Customer as an Asset

Essay On The Correlations Between WWI & WWII As Well As An In Depth View Of How The Holocaust Occured

2754 words - 12 pages things such as a horrible flu epidemic, unparalleled unemployment rate and international stock market collapses Germany quickly spiraled into an economic and social downfall. Between the crippling economic situation and the severely limited productions capability Germany faced incredible problems in even the most basic functions of a nation. Germany was in a dire situation, but in 1924 Adolf Hitler was released from jail for a failed coup attempt

The Impact of Communication Styles on Customer Service

573 words - 3 pages for the FBI. However, it is not good to use as a sales rep at the local market or designer apparel store. This is not a customer friendly style and “can leave customers feeling like customer service is not important to the company.” (Workplace Wrangler, 2011) The best style of communication for a CSR is an assertive style. Assertive style communication is defined as the ability to express positive and negative ideas and feelings in a way that is

Current Competing Theories of the Origin of Life on Earth: It Arrived from an Extraterrestrial Source; It Originated as a Heterotrophy; It Originated as an Autotrophy

862 words - 4 pages Genetic diversity is always changing both across space and through time. Typically, the amount and type of genetic diversity within a species vary across its natural range. Additionally, its genetic diversity changes over time. At least in the long-term, and sometimes even over shorter time frames such as a few generations of the species. These natural changes in the genetic diversity of a species create a dynamic landscape upon which any

Should a Knower’S Personal Point of View Be Considered an Asset in the Pursuit of Knowledge, or an Obstacle to Be Overcome?

1476 words - 6 pages for many medical problems such as cancer. In this case, we can see how our ethics and morals become a conflict in regarding whether or not this medical research is worth it. Our points of view can be an obstacle when determining the moral and ethical part of a situation; such as the stem cell research, which could enhance medical research and help solve many issues such as cancer. On the other hand, ethics provide us with order in our everyday

The Bald Eagle as an Endangered Species

1410 words - 6 pages species is hunting. Before the bald eagle was declared an endangered species, they were hunted as any other animal was. Despite being the symbol of the nation, the eagles were still considered a nuisance and were shot on sight. This ignorance brought the bald eagle closer to becoming an endangered species. Historically, Americans treated their nation's symbol about as well as they did their other natural resources. Recent guesstimates of

The Effects of Employee Satisfaction on Productivity, Performance, Customer Satisfaction and the Organization Financial Performance

1958 words - 8 pages . Dissatisfied employees may not treat the customers well which may result in dissatisfaction of the customers and the subsequent drop out of customers. The loss of customers may cause heavy financial damages to the organization. In short, employee performance can make or break an organization. This paper analyses the importance of employee satisfaction and its impacts on Productivity, Performance, Customer satisfaction and the organization financial

Customer-Facing Supply Chain Practices -- the Impact of Demand and Distribution Management on Supply Chain Success

1416 words - 6 pages Citation: Rexhausen, Daniel, Richard Pibernik, and Gernot Kaiser. "Customer-Facing Supply Chain Practices -- The Impact of Demand and Distribution Management on Supply Chain Success." Journal of Operations Management 30.4 (2012): 269-81. Print. Research Classification: The authors of this research performed an empirical based study and outlined three objectives to their study: 1. …to provide empirical evidence of whether or not demand

A Summary Of The Three (3) Current Competing Theories Of The Origin Of Life On Earth: It Arrived From An Extraterrestrial Source; It Originated As A Heterotroph; It Originated As An Autotroph

656 words - 3 pages summary of the three (3) current competing theories of the origin of life on Earth: It arrived from an extraterrestrial source; it originated as a heterotroph; it originated as an autotroph. Scientists to this day do not know how life came about on Earth. Yet, they continue to study many kinds of evidence and continue their research. At present there are three competing theories one how life on Earth came about. Life arrived here from an

Using An Organisation Of Your Choice Write A Report That Explains How The Company Seeks To Deliver Customer Value

2077 words - 9 pages product. If there is an offer on a product Tesco can advertise this, and by doing so gives customer greater value as the product is cheaper than they were aware of. Tesco use personal selling to try and build a relationship with the customer in order to finalise a sale. Their phone shop can be considered as personal selling, their speaking directly with the customer giving them greater information about their products, therefore giving the

This Is An Essay On Triumphal Arches, Describing The The Purpose Of Them And How This Was Achieved. Helpful For Anyone Studying History Of Art AS

804 words - 4 pages What was the purpose of Triumphal arches and how did they fulfil this PurposeAlongside with many other great buildings in Rome such as Statues, aedicular shrines and columns, triumphal arches were there to commemorate victories on the battle field or other important episodes in history. They were also used to maintain the memory of important men. Triumphal arches and columns to a certain extent were more special. They weren't used just in Rome

How Signifigant Was The Presence Of Foreign Powers As An Influence On The Nature And Growth Of Arab Nationalism 1900-2001

620 words - 3 pages late 1920’s that Egypt stressed their powerful intent to be among the Arab world. The significance of this lies in Egypt’s future role as the bastion of Arab nationalism. The most prominent role of any Arab country in the 20th century was played by Egypt but they had not even established themselves during the First World War era. An inconsistent nature in Arab nationalism can be continuously found through other events of the WWI era. The

Related Essays

Human Resource Is The Most Important Asset Of An Organization.”

1368 words - 6 pages The above mentioned assets have varying level of degrees in various organisations but the asset "humans" are the "glue" that binds and holds together all the different assets and uses them to achieve results (Limbrick and Baldwin, 2005 as cited by Mathis L and Jackson H.) Knowing that people are the main force that drives an organisation to success, we can now see how on how organisations achieve an advantage through people. The criteria

What Value Does An Automated Asset Inventory System Have For The Risk Identification

474 words - 2 pages law that provides any person with the right to request access to federal agency records is the Freedom of Information Act 1966 (FOIA). 14. The American contribution to an effort to improve copyright protection internationally is called the Digital Millennium Copyright Act (DMCA). 15. Association of Computing Industry is a respected professional society founded in 1947 as "the world’s first educational and scientific computing society

Explain How Focusing On The Customer, By Providing Good Customer Service, Is Essential To Retailing

808 words - 4 pages task, I am going to devise a customer satisfaction survey for use whilst undertaking a “mystery shopper” experience at Boots and Tesco. I will use this form to comment on the type of customer service I received from the two outlets and justify how my feedback will be helpful to their retail business. Boots is a pharmacy chain in the United Kingdom and Ireland. It offers a wide range of general health and hygiene items as well as providing

An Essay On Bushfires As Natural Hazards

763 words - 4 pages inthe clearing of land for crops and as a means ofremoving stubble following cropping. However, inmore recent times, laws have been passedrestricting the lighting of fires for these purposes.This has led to a more dense vegetation in manyrural areas and a greater accumulation of leaf andba rk litter on the ground. The litterprovides a significant amount of fuelfor fires if they do start.Bushfires are one of the most destructiveforces of nature