This website uses cookies to ensure you have the best experience. Learn more

Can A Cusumer Have A Relationship With A Brand

1405 words - 6 pages

The purpose of this paper is to select one brand from the three different product categories and discuss the relative important of brand, quality, distribution, and price. First, I am going to give a brief description of each brand under the product categories: Goods and Services, Goods Only, and Service Only. Then, I am going to discuss the importance of the brand, quality, distribution and price has on each of the brands. Finally, I am going to discuss if customers can have relationships with brands.
Goods and Services
Sprint Nextel is a communications service organization that offers a wide range of communications services, the most popular being their telephone and ...view middle of the document...

In addition to automobiles, Honda also produces motorcycles. Again, these vehicles range from dirt bikes to cruisers, scooters to choppers, and automatics to manuals. Outside the arena of vehicles, Honda produces power products that range from generators to snow blowers. Feeding the development of these vehicles and power products is the R&D corporations. Things like the fuel cell and the hybrid are examples of technology developed, integrated and manufactured by Honda.
Service Only
Brad Pitt was born on December 18, 1963 in Shawnee, OK. He was raised in Missouri and went to the University of Missouri. Within two credits shy of graduation, he decided to move to California and begin his acting career. His first break came in 1989, with his role in “Cutting Class”. He became an overnight sensation in 1991, as he made is appearance in “Thelma and Louise”. Since then, he has been in over 70 films and grossed $13.5 million dollars in 2009.
The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers”. The brand is very important. It has to be unique but translatable into different language and not offend potential customers. It has to set the good or service apart from all other goods or services. Sprint, Honda, and Brad Pitt all have unique brands that differentiate them from all the other brands in their respective markets. Each brand has a good reputation in each of their respective markets. Their reputation is based upon the customer’s feelings about each of the goods or services provided.
“Basically importance of quality products assures more sales and more profits”. This statement could not be more true. If a brand wants to make money, it has to have some measure of quality built in. Customers will not continue to buy low quality products. In all three examples, each brand has a reputation of producing high quality goods and services. If the brands did not have a high quality good or service, they would not be competitive. They would not be able to continue to compete with the nation’s leaders in their respective markets. In my opinion, quality is probably one of the most important factors in whether or not a good or service is going to be successful at making the owner money.
Distribution is very important to a good or service. If the good or service is only available in one area, it is losing the potential buyers in another. The wider the distribution, the better the probability of someone buying the good or service. In each of the examples, their distribution spans the nation and in some cases the globe. This distribution not only spreads the goods and services but it also spreads their reputation. The more people know about them and the more people see their goods or services, the more likely the people...

Other Papers Like Can a Cusumer Have a Relationship with a Brand

A Brand Is a Collection of Perceptions

582 words - 3 pages time “Apple” you will find that the whole brand essence of Apple is power to the people through technology. Apple’s advertisings are clearly recognizable and Apple has established a "heartfelt connection” with its customers. Brand culture is formed when images, stories and associations are created around the product, mostly by the company and customers. In general, we can say that the brand value is the difference between what a customer is willing to pay for a branded product and a generic product. Brand story are always built around product experience, symbolic value, product features or relationship values to create right perception in the mindset of the consumer.

■Corporate Brand – For Companies That Only Offer One Benefit To A Customer, They Usually Use A Corporate Brand (Unless They Have An Overall Holding Company)

3356 words - 14 pages competitors for our brand. In UK people drink lots of coffee so they can minimize our customer. Though people drink lots of coffee but people also drink tea. Differentiation: Our product will be the difference than other tea which will give us a strong position in the market. Basically our product flavoured will differentiate us than others. We will put new ginger mixed product. Packaging: Packaging is important to adapt with the local market based

Can You Fight Poverty with a 5-Star Hotel?

4533 words - 19 pages makes investments that are not necessarily aligned with countries’ own development strategies. Even if the IFC focused more of its resources on poverty, it doesn’t have a good way to track whether its work has any impact. The 2011 report—which advises that the IFC “needs to think carefully about questions such as who the poor are, where they are located, and how they can be reached”—criticizes theIFCfor lacking metrics for its investments, saying

I Have a Dream

580 words - 3 pages breath and feel the marvelous fresh air in a busy street. I have a dream that, one day all people can smile with their teeth in snow-white color. I have a dream that, one day no one will line up for the smoking cessation service outside the government clinic. I have a dream today! I have a dream that, one day the estimated number of people died from cigarettes will fall to zero. I have a dream that, one day the former smokers

I Have a Dream

1606 words - 7 pages . And as we walk, we must make the pledge that we shall march ahead. We cannot turn back. There are those who are asking the devotees of civil rights, "When will you be satisfied?" We can never be satisfied as long as our bodies, heavy with the fatigue of travel, cannot gain lodging in the motels of the highways and the hotels of the cities. We cannot be satisfied as long as the Negro's basic mobility is from a smaller ghetto to a larger one

We Have a Problem

565 words - 3 pages intelligence by competitors acting cooperatively. These can be characterized as antitrust or unfair competition issues. Second, there are the issues that arise when the organization obtains information from public sources or from third parties. In every area of marketing on the web or organizations there are questions surrounding morality and fairness which the issue is one of the areas with a significant debating between what is considered right and

I Have a Dream

768 words - 4 pages have to choose, “It would be fatal for the nation to overlook the urgency of the moment.” Learning about segregation in my high school was very different from reading about it in this speech. I went to a mostly white high school with very few minorities. Of course we touched on the subject and discussed how it was awful but there was no one to put emotion into it. There was no one to make us see just how unfairly African Americans were treated

I Have a Dream - 942 words

942 words - 4 pages The True American Dream One hundred years later, the Negro still is not free-MLK. In the speech, “I have a dream” by Martin Luther King Jr, he speaks of African-Americans, not receiving the civil rights they were promised when The Emancipation Proclamation was signed One Hundred years prior. He spoke of black people not getting the freedom promised by the U.S. Constitution, as well as all races working together with no violence to achieve

i have a dream

650 words - 3 pages As the word spreads that Kino has found a huge pearl, the news of his discovery "stirred up something infinitely black and evil in the town"; greed is a "black distillate" comparable to the poison of a scorpion. It infects rich and poor alike. The beggars in the street, the merchants, the pearl buyers, the doctor, and the local priest-all think of the pearl in terms of how they might profit from Kino's possessing it. Greed drives some people in

The Right to Exist in a Relationship with More Than Two Individuals in Western Society

1678 words - 7 pages , simple as that (Javed “GTA's secret world of polygamy,” par. 9)". This places further emphasis on “conforming to recognized principles or accepted rules and standards” which is the customary view within his religious community. Therefore under the laws of the religion a legitimate relationship can exist between more that two people. Along with Islamic religious values, certain sects of the Mormon religion have incorporated plural marriages

I Dont Have a Paper

817 words - 4 pages exam in order to be able to practice there. In order to be eligible to take the bar exam, the lawyer must have a bachelor's degree (4 years) followed by a Juris Doctor degree (3 years) 4. Explain the difference between certification and licensure. - Paralegals can get certified by state in a certification program two-day comprehensive examination. It is not required but looks good on your resume and also more reliable for lawyers to look at

Related Essays

A Close Relationship With Nature Essay

1834 words - 8 pages is effected by nature. Wither they revolve their daily routines around it, or just become a better person because of it they all some way or another have a close relationship with nature. Bibliography Frazier, Charles. Cold Mountain. Vintage contemporaries ed edition (August 12, 1998)

Establishing A Sound Relationship With Your Body

714 words - 3 pages policy on this body, it is essential that you establish a sound relationship with it. So, the challenge here is to make peace with your body, and share its valuable lessons of acceptance and self-esteem. If you are open to all these lessons, it can impart to you valuable bits of wisdom that will guide you along your path of life. Acceptance Acceptance is the act of embracingwhat life presents to you with a good

Revitalizing A Brand Essay

1301 words - 6 pages John Foretnberry (2010) says “Brands are names, logos, slogans and other references that identify goods and services—allowing customers to distinguish products from competitive offerings.” (p.62) Marketing communication strategy defines the business’s plan for product information dissemination and brand awareness development. Plaza Home Health Services does not have a successful marketing communication strategy. Their current strategy is using

Tma03 Part A Discuss Why It Is Important To Support People To Have A Voice And Express Their Views With Confidence. How Can Care Workers Facilitate This?

1885 words - 8 pages and reaching out for a sibling when feeling playful. We form relationships with those around us and throughout our lives we seek interaction with others. From a very early age, we do indeed have a voice, and are used to having that voice heard. It may be the vocalisation of speech that develops and helps form our identity over time, it may be the recognition from our carers, of sounds we make as infants or indeed the way our eyes convey knowing