The purpose of this paper is to select one brand from the three different product categories and discuss the relative important of brand, quality, distribution, and price. First, I am going to give a brief description of each brand under the product categories: Goods and Services, Goods Only, and Service Only. Then, I am going to discuss the importance of the brand, quality, distribution and price has on each of the brands. Finally, I am going to discuss if customers can have relationships with brands.
Goods and Services
Sprint Nextel is a communications service organization that offers a wide range of communications services, the most popular being their telephone and ...view middle of the document...
In addition to automobiles, Honda also produces motorcycles. Again, these vehicles range from dirt bikes to cruisers, scooters to choppers, and automatics to manuals. Outside the arena of vehicles, Honda produces power products that range from generators to snow blowers. Feeding the development of these vehicles and power products is the R&D corporations. Things like the fuel cell and the hybrid are examples of technology developed, integrated and manufactured by Honda.
Brad Pitt was born on December 18, 1963 in Shawnee, OK. He was raised in Missouri and went to the University of Missouri. Within two credits shy of graduation, he decided to move to California and begin his acting career. His first break came in 1989, with his role in “Cutting Class”. He became an overnight sensation in 1991, as he made is appearance in “Thelma and Louise”. Since then, he has been in over 70 films and grossed $13.5 million dollars in 2009.
The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers”. The brand is very important. It has to be unique but translatable into different language and not offend potential customers. It has to set the good or service apart from all other goods or services. Sprint, Honda, and Brad Pitt all have unique brands that differentiate them from all the other brands in their respective markets. Each brand has a good reputation in each of their respective markets. Their reputation is based upon the customer’s feelings about each of the goods or services provided.
“Basically importance of quality products assures more sales and more profits”. This statement could not be more true. If a brand wants to make money, it has to have some measure of quality built in. Customers will not continue to buy low quality products. In all three examples, each brand has a reputation of producing high quality goods and services. If the brands did not have a high quality good or service, they would not be competitive. They would not be able to continue to compete with the nation’s leaders in their respective markets. In my opinion, quality is probably one of the most important factors in whether or not a good or service is going to be successful at making the owner money.
Distribution is very important to a good or service. If the good or service is only available in one area, it is losing the potential buyers in another. The wider the distribution, the better the probability of someone buying the good or service. In each of the examples, their distribution spans the nation and in some cases the globe. This distribution not only spreads the goods and services but it also spreads their reputation. The more people know about them and the more people see their goods or services, the more likely the people...