This website uses cookies to ensure you have the best experience. Learn more

Campaign For Safe Cosmetics Essay

992 words - 4 pages

Research Project – Social Media Campaign
The Campaign for Safe Cosmetics

Jack Welch Management Institute

Introduction
Social media campaigns are extremely important in today’s marketing. Awareness of a product/service is the only way your campaign can be successful. People cannot buy or support what they do not know about. In order to optimize sales and revenue, it is wise to utilize an integrated marketing campaign that attracts attention, draws interest, creates desire, and calls to action (Week Eight, Lecture One). The strategy of advertising and promotion via social media is a success that has been proven over and over again.
Campaign for Safe Cosmetics
Women all over the ...view middle of the document...

safecosmetics.org). This consumer campaign began in 2002, and collaborated with labs to conduct testing of the ingredients in 72 name brand products to determine if they were safe to use on women’s bodies. These tests confirmed a presence of phthalates in over three quarters of the products, which is an ingredient with chemical safety concerns (Houlihan, Brody & Schwan, 2002). The unfortunate theory is that cosmetic suppliers want consumers to use these products on a daily basis, and feel pretty and confident while using them.
Toxic Ingredients
Among the many ingredients that can be found in personal care products, many of them have proven to be harmless with everyday use, however it only takes one harmful one to ruin the experience. It is absolutely within our human rights to demand products that are not only safe for bodily use, but also safe for the environment. The Campaign for Safe Cosmetics conducted studies to prove that products containing phthalates were causing permanent damage, even in the animal testing. For example, some animals were found with damage to the developing testes, and malformations to the penis and other reproductive parts and organs (Houlihan, Brody & Schwan, 2002).
In the testing, there were other ingredients in the products that were found to be harmful. Lead and other heavy metals were found in sunscreen products, eye shadow, eye drops, lipstick, and toothpaste. Synthetic musks, formaldehyde, triclosan, and parabens are among other harmful agents found in soaps, deodorants, perfumes, hair care products, and makeup. This campaign has exposed the fact that everyday products can have lifelong damaging effects on the human body.
Federal Law vs. Beauty Products
In 2002, there were major loopholes in the federal law that allowed the $20 billion a year cosmetics industry to put unlimited amounts of phthalates into personal care products – with no required testing, monitoring of health effects, and no required warning labels of harmful products. Of the 52 products that contained this chemical, none of them even listed the ingredient in the product. The Campaign for Safe Cosmetics is...

Other Papers Like Campaign for Safe Cosmetics

Marketing Essay

925 words - 4 pages about political unrest and changes to the government leadership are unlikely to happen Economic Sales of Cosmetics and fragrances are forecast to increase between 2012 and 2016. This is a positive sign for the cosmetic industry, as the ever increasing buyers will help to boost the sales in future. Income level of men consumers is increasing their expenditure for cosmetic and fragrance product is also increasing. Men are spending a large

Acct504 Week 7 Course Project Essay

1165 words - 5 pages part of the grand initiative to expand the color range, these colors will accommodate various skin types ranging from dry, normal, and oily. They will also provide a broader option for those with yellow or red undertones (a common concern in color cosmetics for women of color). Existing Customers The Healthy Skin Line will still service its current customer base with skin-tones ranging from fair to medium. Since some women of color can wear

Marketing Plan for Cosmetic Good in Vietnam

2574 words - 11 pages I. Market analysis 1. Product overview Beauté Parfaite is a product line of Vietnam, built to develop and exploit the market for male cosmetics. This is a unique product line serving male clients. With the company’s experience, Beauté Parfaite is high quality product line, in accordance with Vietnam’s consumer style. The product includes body lotion, facial cleanser, perfume and wax. With an average price level, Beauté Parfaite aims at

Strategic Management

3359 words - 14 pages campaign among its staff members to overcome the issues of slow growth and compete with the stiff nature of the market. The members of the staff are required to be aware of the core concepts of marketing, regarding the sales and marketing approach associated with the development of the Purity Cosmetics in the market. TASK 1 Core Concepts of Marketing Marketing is basically the transportation of the goods and products from the producers to the

Brand Audit

4599 words - 19 pages violence. In 2004 The Body Shop became the first global retailer to join the Board of the Roundtable for Sustainable Palm Oil, working with NGOs and plantations to protect tropical rainforests and improve the human rights and in 2005 they joined The Campaign for Safe Cosmetics. They were commended by Greenpeace and the Breast Cancer Fund for responsible chemicals policy. During 2005 they won an award for achieving higher standards of animal welfare

Shiseido’s International Strategy

4356 words - 18 pages growth in the Chinese market (Shiseido, 2012). Compared with its domestics companies like Kanebo and Kose, Shiseido’s performance has been far ahead in the international markets. Shiseido’s double-digit growth rate in the global cosmetics business is able to compete with Estée Lauder company’s performance in the global market. Estée Lauder company has been a global leader in prestige beauty for years with a powerful brand portfolio including La

Paraben Paradox

1140 words - 5 pages cosmetics in Canada, whereas International regulations are stronger. The European Union restricts the concentration of parabens in cosmetics. Parabens are typically used at levels between 0.01% and 0.3% and have been deemed safe in cosmetics at levels as high as 25%, the FDA official stance is that currently there’s no reason for consumers to be worried about using cosmetics that contain parabens. However, the FDA continues to evaluate the chemicals

animal testing

3404 words - 14 pages synonym for the more general 'animal testing'. The types of tests carried out on animals often involve trialling new medical innovations. Cosmetics testing has been illegal since 1998. Controversy of Animal Testing on Cosmetics The practice is particularly controversial because animals may experience discomfort, suffering and ultimately die, all in the name of aesthetics and 'looking good.' Thus, it is this aspect of animal tests that draws an

Chanel And L'Oreal Competition

932 words - 4 pages , sun care, makeup and beautiful fragrances exclusively through prestige department and specialty stores. Women seeking the finest in beauty look to Lancôme for quality, style and results. (www.loreal.com) L'Oréal began marketing its upscale Lancôme line to younger women in July 2004 funded by an estimated $300 million advertising budget worldwide. The budget will include a alluring and imaginative new print campaign which is designed with women

Csr a Comparative Critique

2473 words - 10 pages company was a billion dollars, therefore the companies social behavior had an impact on their customers and gained new ones because the company supports a good course that would benefit all women. Thus, a good deed portrayed through the media was used as a marketing strategy to increase the sales of the company. Also, every year Mary Kay cosmetics have a new line of Pink edition make-up for woman's breast cancer foundation. In addition, to it

Animal Testing

1232 words - 5 pages the safety of their products and ingredients for consumers. These companies also feel that they are safeguarding the environment. However, the Food and Drug Administration (FDA) states that the companies do not require animal testing for cosmetics and alternative testing methods are available. In addition, there are no laws specifically demanding the testing of cosmetics on animals. The extent to which animal testing causes pain and suffering

Related Essays

Halal Cosmetics Essay

1230 words - 5 pages products. • Apart from the raw materials used, the quality control processes, equipment, building and personnel involved in the preparation of the product also affect the quality and halal status of cosmetics and personal care products. • In line with numerous consumer groups worldwide pushing for safe and healthy cosmetics, there is also growing momentum in the halal industry to demand manufacturers of cosmetics to meet its requirements

Marketing Essay

957 words - 4 pages Selling Personal Care Products Regulations for Specific Products # 12 Jan. 2010 Personal care products fall into two categories: dietary supplements and cosmetics. Dietary supplements are products that are ingested, such as dried herbs, teas, tinctures, capsules, and tablets. These must meet regulatory requirements for processed foods as well as those listed below. Cosmetics are products that are applied to the human body for cleaning or

Skincare Market Segmentation Essay

860 words - 4 pages our strategic analysis of Innisfree sheet-mask we have conducted a PESTLE analysis, used to outline the external factors influencing the organization. Political Innisfree exports their products in a range of countries including Taiwan, Singapore, Japan, Hong Kong and all over the world. The global average import tax rate for Beauty Cosmetics is 11.4%, with a minimum of 0% percent and a maximum of 75% percent. Cosmetics imported into the Great

How Different In Cosmetics Advertising Between Thailand And The United Kingdom?

2278 words - 10 pages . Moreover, some superstars can establish the collection under the brand name cosmetics but this campaign is not available in Thailand, Thai famous actress does not have chance to create their own collection for cosmetics in the illustrious brand. Additionally, the Guerrilla marketing is the interesting strategy in the present, this strategy is common to use in the United Kingdom more than Thailand. The strategy can appeal interest from the customer