Cadbury Swot Analysis

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Cadbury | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.Share.

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INVITING ARTICLE FOR HR MESH AUGUST '13 EDITION-Symbiosis Centre For Management

BrandGuide

Food & Beverages

Cadbury

CADBURY
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Cadbury Parent Company Category Sector Kraft Foods Food Products & Confectionery

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Food and Beverages Kuch meetha ho jaye; A whole world of chocolately fun; Your ...view middle of the document...

A wide variety of products on offer 7. Strong R&D and innovation 8. A trusted and premium quality brand 9.Strong distribution network and operations in US, UK, India, Australia and a few other countries

Strength

10.’Dairy Milk’ is one of the most famous and widely sold brand 1. A few controversies regarding advertising, worms etc made international news

Weakness

2. A few instances of product recall hampering brand image

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Cadbury | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.Share.
1.Increase reach in rural markets 2.Increase its reach and penetration in untapped markets 3.Acquire competition

Opportunity

4.Diiversification of product range 1.Health consciousness amongst people 2.Increase in cost of raw material

Threats

3.Inflation can cause reduction in sales Competition 1.Mars 2.Hersheys

Competitors

3.Nestle

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