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Cách Làm Swot Essay

618 words - 3 pages

Trả lời cho câu hỏi:
• Lợi thế của mình là gì?
• Công việc nào mình làm tốt nhất
• Nguồn lực nào mình cần, có thể sử dụng
• Ưu thế mà người khác thấy được ở mình
• Phải xem xét vấn đề từ trên phương diện bản thân và của người khác
Cần thực tế chứ ko khiêm tốn. Các ưu thế thường được hình thành khi so sánh với đối thủ cạnh tranh

➢ Thương hiệu
➢ Thị trường tiêu thụ
➢ Lợi nhuận tăng cao
➢ Dịch vụ khách hàng
➢ Mẫu mã sản phẩm
➢ Sự yêu chuộn của kh
➢ Áp dụng thành tựu KHKT
➢ Thiết kế mới
W :
Trả lời cho câu hỏi
• Có thể cải thiện điều gì?
• Công việc nào mình làm tồi nhất
• Cần tránh làm cái gì
Phải xem xét vấn đề trên cơ sở bên trong và cả bên ngoài. ...view middle of the document...

➢ Hội nhập
➢ Thị trường tiêu thụ được mở rộng
➢ Thói quen, sở thích của NTD
➢ Sự gia tăng dân số, nhu cầu…
➢ Đánh giá của công chúng tìm kiếm và công chúng mong muoón

Nguy cơ, đe dọa, bất ngờ xảy ra sẽ gây thiệt hại, tổn thất hoặc mang lại tác động xấu đến hoạt động kinh doanh như thiệt hại về hàng hóa, tài sản, thu hẹp thị trường và tổn hại đến uy tín thương hiệu
Những trở ngại đang phải?
Các đối thủ cạnh tranh đang làm gì?
Những đòi hỏi đặc thù về công việc, về sản phẩm hay dịch vụ có thay đổi gì ko?
Thay đổi công nghệ có nguy cơ gì với công ty hay ko?
Có vấ đề gì về nợ quá hạn hay dòng tiền?
Liệu có yếu điểm nào đang đe dọa công ty?

➢ Hàng giả, nhái
➢ Thời ký suy thoái toàn cầu
➢ Những biến động của thị trường
➢ Đối thủ cạnh tranh
➢ Lạm phát
➢ ……….
Tăng cường hoạt động marketing
Tăng cường công tác nghiên cứu thị trường
Cải tiến, nâng cao chất lượng sản phẩm, đa dạng hóa mẫu mã sản phẩm theo nhu cầu thị trường ngày càng đa dạng phong phú
Xây dựng và phát triển thương hiệu
Xây dựng chiến lược dựa trên hiểu biết sâu sắc về KH mục tiêu cũng như khả năng của cty
Thực hiện hợp lý hóa các quy trình sản xuất cơ bản
Văn hóa, giá trị cty
Cơ cấu tổ chức: nhanh gọn, linh hoạt và đơn giản, giảm thái độ quan lieu và đơn giản thủ tục hành chính………… tận tâm, sáng tạo,….
Tài năng: phát huy sức mạnh lâu dài bằng cách tìm kiếm ngừi tài
Lãnh đạo:
Sự sáng tạo: khuyến khích động viên kịp thời những ý tưởng sáng tạo, mang tính đột phá
Sáp nhập và liên kết, xd quan hệ đối tác để tận dụng có hiệu quả nhât tài năng giữa các công ty

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