KENYA METHODIST UNIVERSITY NAIROBI CITY CAMPUS
COURSE TITTLE: REPORTING BUSINESS
COURSE CODE: BACJ 249
TASK: INDIVIDUAL ASSIGNMENT
PRESENTED TO: MR JULIUS BOSIRE
PRESENTED BY: MARTIN OKONJI
REGISTRATION NO: COM-1-3962-3/2011
SUBMISSION DATE: 10/5/2012
DISCUSS THE TEN TIPS OF BUSINESS AND ECONOMIC NEWS WRITING AND REPORTING BY PAUL HEMP.
BUSINESS AND ECONOMIC NEWS WRITING TIPS BY TO PAUL HEMP
Paul Hemp is an experienced and innovative writer, editor and communications executive. Currently he is the director of Global Thought Leadership at HCL Technologies. In his book, Ten Practical Tips for Business and Economic Reporting in Developing Economy, Mr. Paul Hemp ...view middle of the document...
5 million tons in 2006, from 1 million tons in 2004, an increase of 50% in three years, the agriculture ministry said," write, "Maize production has jumped by 50% in the past three years, the government has said."
2. Avoid economic jargon
As a Business journalist, when interviewing economic experts, ask for explanations each time economic experts use jargon. Jargon has its place when experts converse with other experts, but not in journalism. Sometimes journalists use jargon because they feel that using the jargon shows their mastery of the subject. No matter what the reason, it is unacceptable and should be avoided at all cost. For example when writing a story instead of using the word liquidity you can simply use the word money, which everybody understands
3. Define economic terms
Financial, Business or economics journalists need to ask their sources to explain the terms they use in simple language for them to use in their story. Without defining terms, the story is meaningless to educated readers who do not know the concepts used. For example inter- bank interest rates. They are rates at which banks lend money to and among themselves; they are usually a fundamental factor taken into consideration by banks in arriving at final interest rates on loans to their customers
4. Compare statistics
As a good Business journalist, you should be able to explain why statistics are important, make comparisons of current year against previous year, and find the story. For example a business story could read "Kenya Airways is currently running at a loss of Ksh 800 million a year, its managing director Titus Naikuni announced yesterday." Without knowing what Kenya Airways’ past losses or profits were, its revenue, who is funding the loss, whether it is likely to continue and for how long it has been making a loss, the reader or listener is entitled to ask, “So what? Why should I care?”
5. Turn statistics into stories
Hemp says in his book that too many numbers puts off the reader. This proves to be true because some Business stories display figures that overwhelm the reader. As a Financial, Business or economics journalist only use statistics when it is really necessary. At the end of the day a journalist is expected to tell a story and tell it well. Telling the story well includes making it simple so as to be understood by your audience, and also...