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Bussiness Essay

2574 words - 11 pages

Abstract
The Entrepreneurship impacts the economy at three levels: at the aggregate level, at the consumer level, and at the firm level. The positive effect of entrepreneurship permeates through the economy. At the aggregate level, entrepreneurship benefits the overall economy by creating new jobs and increasing income, raising the potential for new investments. At the consumer level, the effect of entrepreneurship is the added value for consumers - the improved products or services available to them at lower costs. At the firm level, entrepreneurs can out-compete other companies that are not innovators, because of the cost advantages that innovation produces.
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The father had to do a lot of blue collar jobs like lorry driver in order to support the family. The life might be difficult but the parents never neglect the learning opportunity of their only daughter. The parents always let her have the freedom to do what she wants to do. The cultural factor that helped to form her entrepreneurial trait was her parent’s strong emphasis on education, hard work and honest living

Eva did her Master in Management (University of Preston). Then she continues her studies in Master in Special Education (University of Southern Queensland). And finally she graduated as PhD Research Student in Education Psychology (University Technology Malaysia). Other than that she has NGH Certified Hypnotherapist/NLP Coach and she has been Certified Neurofeedback Clinician. Furthermore she is a member of American Psychology Association (APA).

2. Background of Business

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As soon as leaving university, Eva started getting involved in children with learning difficulty, because she was curious in why some children can catch up very fast but some are never able to catch up no matter how you teach them. By believing that there must be some reasons behind, Ms. Eva went into research. She did her Masters in special education. From there, she decided to start a new business – Happyland Special Edu Centre.
Second environmental factor that was a reason for Eva to set up the special education centre is her intention to help children with special needs. She noticed that not many parents aware about the problem with special need children. Normally, parents will send the children to tuition centre blindly, from one to another and complaint that the tutor is not good enough but in fact, this is not tuition centre or the tutor’s fault, the problem lies in the children. Eva wants to let more parents know about this, so, she decided to set up Happyland Special Edu Centre. Currently, Happyland Special Edu Centre has four (4) more centres in Skudai, Segamat, Saleng Indah and Bukit Mertajam. The main center is in Taman Johor Jaya.

2.0 STRATEGIES FOR SUCCESS

There are mainly three (3) key factors that contribute to the successful establishment and growth of Happyland Special Edu Centre. These are:
i) The Characteristic of the Entrepreneur
ii) Fulfillment of The Venture’s Need at Different Stages of Its Growth
iii) Continuous Improvement and Innovation on the Product and/or Service Offering

1. The Characteristics of Entrepreneur

Some of Eva’s traits, knowledge, skills, experience and vision that played a positive role are:
• Passion. A startup founder is often driven by the quest for deeper purpose beyond the sheer mechanics of operating a business. Eva empowers people to consider the most valuable asset in their lives.
• Perseverance. Entrepreneurs need to be able to deal with obstacles. A business does not get built overnight, and turning your idea...

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