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Business Strategy Essay

4768 words - 20 pages

Section 1- A. Introduction
i. Rationale:
This research was done to give ASG Consulting Management Team the knowledge understanding how a business can strategically organize, plan and prepare for future situations in order to become successful, so that they can use their knowledge to upgrade Amoy’s 5star Restaurant. ASG will also build on the restaurant’s knowledge of the necessary tools of business analysis such as the PESTLE analysis, thus introducing the restaurant to further analysis tools needed for the process of strategic planning. ASG will ensure that the restaurant learn how to apply strategic positioning techniques within their business operations as well as assessing the ...view middle of the document...

iii. Scope of the research:
This research outlines that the researcher must conduct a research on the different processes of strategic planning, how to asses, analyze, evaluate, present and justify the different selection of strategies that are needed for an organization to be well structured and carrying out their different functions. A findings, recommendation and conclusion report was also completed.
B. Research Objectives
The objectives of this research are:
* To understand the different processes of strategic planning.
* To be able to formulate and create new strategies.
* To understand the necessary approaches to strategy evaluation.
* To understand how to implement a chosen strategy within a business organization.
Business overviews
Consulting Firm
ASG Consulting Management Team

“Don’t worry, we’ll fix it for you”
Located@: 56 Molynes Road, Kingston 10
Telephone: (1876) 966-6243/ (876) 966-4573
* To develop a client base requiring a team effort, versus a sole practitioner, to satisfy client requirements.
* To expand the business on the international market (let it be known abroad).
* To provide small firms with a full understanding of contract in a business context.
* To create competitive advantage through unique solutions.

Vision Statement: We aspire to be one of the most trusted and reliable consulting firm. We strive to produce top quality results for our valued customers to satisfy them.

Mission Statement: ASG Consulting Management Team offers efficient systematic and well organized services to meet our client’s needs, which fosters an environment that encourages personal and professional growth with a passion for the firm’s core values. We ensure our consulting team work as one, to help our clients achieve tactical and strategic business goals, by unifying physical and technological solutions, and we will continue to be recognized as a leader known for delivering timely, quality professional services through a multi-disciplinary approach.

Small Enterprise
Amoy’s 5Star Restaurant

“Where scrumptious mouth watering food, awaits you in fine style……
You name it, we have it”
Located@:11 Halfway Three Road, Kingston 10
Telephone: (876) 366-4545/ (876) 906-8285
* To get a better understanding of strategic planning, so we could create one for our business.
* To come up with new and creative ideas for our food, beverages and services.
* To attract a large amount of customers by the upcoming year.
* To upgrade the working facilities.
Vision Statement: We aim to be one of Jamaica’s cleanest and friendliest five star restaurants, delivering unique, delicious, well prepared and safety food to customers, in a friendly environment, at an affordable cost.
Mission Statement: Amoy’s 5Star Restaurant offers a wide variety of local and international...

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