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Business Strategy Essay

1709 words - 7 pages

Strategy Recommendation:
Miami Children’s Hospital Web Use
Lindsay Peek
Capella University

The Internet is a tool that over the years has became an asset for business and the common population. As the years have progressed people have become dependent on the Internet, we see that with the addiction to phones and social media. Businesses are noticing this and using this to their advantage. We see this in the rise in online shopping for many stores and also with the use of social media for local business. Local businesses are able to expand their client base with just a simple “like” from a consumer and “sharing “ of a page to other friends. In order for businesses to keep up ...view middle of the document...

The medical industry is a very competitive industry; each hospital is always trying to have the most advance techniques in helping patients. Although Miami Children’s Hospital is specialized in that they only treat children there is a very well known children’s hospital near by. This is the competition and the goal of the company is become a well-known name for child healthcare, and to be available for families to come to. This is why they have expanded their facilities into three different counties.
Company’s Current Use of the Web
The web has been a large part in the expansion of the hospital. The different centers need to all be connected in order to share patient files and information. This is vital in patient satisfaction and smoother transition for all involved. Miami Children’s is working towards using the web more efficiently not in their facilities, but also for their patient’s use. They have introduced online patients records, even though this is very common for most hospitals this has been a new start for Miami Children’s Hospital, another way that the hospital uses the web in a cutting edge way is that you can now be consulted by a doctor online before going to a facility for treatment.
The new cutting edge technology being used is called Telehealth. The goal of the launch of Telehealth is that parents can call into a center, via their smartphones or iPads and speak directly to a doctor. The doctor will be able to see the patient via video chat and let the parent know if they need to see a doctor right away, or they can wait to see a primary care physician. This app that has been created cost $20 each time that you call into the physician for an assessment. Miami Children’s will off set the cost by applying that $20 payment towards a hospital visit if the parent decides to bring their child to Miami Children’s Hospital. This new app is considered to be cutting edge in the hospital industry. The hospital even had issues with finding doctors who would be willing to consult the patients in a satellite location. Frank Garcia was one of the leaders in the launch of this program; he spoke freely of the issues that have arised from the start of this technology (personal communication, September 17, 2014). There were issues in the actual app, issues in getting consumers aware of the new app and using the new app. There also were many issues with staffing the new department.
Analyze the Implications of the Web for the Future of the Business
This new advance in technology in Miami Children’s Hospital makes one wonder why more simple uses of technology have not been introduced. Many healthcare facilities allow their patients to fill out their information online so that they do not have to that step in office. This is convenient for the consumer and also helps to reduce wait time. Miami Children’s does not have a way for families to fill out patient information via the web. This is a small advance that many hospitals have integrated into...

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