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Business Research Desing Essay

956 words - 4 pages

Business Research Design
Annie Duran
Carol O' Laughlin
April 7th, 2014
Business Research Design
Duran Fun Incorporated is a successful holding company owner if 25 hotels and 10 theme parks. They have maintained high standards and constantly receive fantastic reviews from critics such as Trip Advisor and Travelocity. Priding themselves in maintaining high levels of customer service, they strive to put the customer first in all aspects. Keeping the establishments clean and orderly is always a priority as well, they want to ensure that their guests feel comfortable and at ease in a clean and comfortable environment. Recently, there have been some complaints from guests related to ...view middle of the document...

It studies frequencies, averages, and statistical calculations. Methods considered descriptive include case studies, surveys, correlational studies and so on. It measures status, rather than prediction. This type of research proves to be really effective when trying to figure out statistical information. Statistical information will help determine exact number as to what customers and upper management thing about the establishment and employees. The descriptive method use in this particular research would be Surveys. The customers would have the opportunity to complete a survey that asks specific questions about comfort, hygiene, and customer service of the location they are visiting. The upper management would have the opportunity to visit each location without notice and complete the survey as well with what they found. After this research is done, a meeting would take place where all the areas covered would be discussed for further examination and review with staff to find a solution to the problem (Shields, Patricia and Rangarjan, Nandhini, 2013).
Casual Research Design
Casual research design explores the effect that one thing has to do with another. This research is typically used to measure what impact a change will have on existing rules or norms. Following that research, the company decides whether or not they would implement the change. There are many changes that can be made to help improve morale in a place of employment such as this one. Team building activities would be one of these changes. For a company to be able to run well, there has to be good morale, respect, and harmony between employees. Sometimes in the hustle and bustle of work this is not always achievable. Team building activities can be an effective way to improve morale. A company barbeque can be something that can be done every certain amount of months to help improve relationships among employees. Other things can be done like lunch hour socials and such. Helping improve morale and avoiding gossip leads to a successful...

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