Business Research Essay

6070 words - 25 pages

CHAPTER I

THE PROBLEM AND ITS SETTING

Introduction

As we all know, overpopulation does not only affect the smallest unit of the society, which is family itself, but also, our country as a whole. It may alter the development and quality of life of every family since parenthood does not merely end on giving birth, but extends to the upbringing of every child, and providing for all their needs. In the Philippines, we often affiliate the concept of family planning to responsible parenthood and contraception.

Contraception is a fundamental health care service, and a basic public health measure. The ability to plan, space, and discontinue bearing children has transformed ...view middle of the document...

The researchers attempt to answer the following questions:

• What is the profile of the respondent in terms of:
a. Age
b. Religion
c. Career
d. Civil status
e. Income
• What are the respondents’ sources of information about TRUST contraceptives
• What is the perception of respondents about family planning
• Do the respondents value advertisements and consider these in their decision making
Assumption and Hypothesis

The formulated hypothesis serve as a guide to the researchers in conducting a study on the influence of Trust contraceptives’ advertisements to family planning as perceived by women in San Andres area

Null Hypothesis:

The Advertisements of Trust contraceptives do not influence family planning based on the opinions and attitude of women in San Andres area.

Significance of the Study

The study aims to assess the influence of Trust Contraceptives’ Advertisements to Family Planning as perceived by women in San Andres Area.

The result that the researchers may obtain can provide significant understanding about family planning and how Trust Contraceptives’ advertisements affect the views and attitude of women towards family planning.

The study can offer significant contribution to the following:

Women, as they will be the center of the study. Through the study they will be able to give their views and opinions about family planning. The study will be able to provide them deeper understanding regarding family planning. The study will also serve as their guide in having their family planning as they pursue using contraceptives.

Company, for the research is conducted for them. Through the study, they will be able to determine the effectiveness of their advertisements to the views and attitude of women about family planning and how it affects their purchasing decision. The study will also help the company determine if they are able to entice and persuade their market to buy their products.

Government, as they lead the promotion of family planning in the country. Through the study, they will be able to know if Filipino families today, especially women are into family planning. The study will also let the government determine if through the power of advertisements they will be able to successfully promote their campaign regarding family planning.

Future Marketing Researchers, as they can use this study as their reference to their chosen topic related to this and can help them to create better research study particularly about advertisements and family planning.

Definition of terms

Through this research, the readers may encounter terms which may be hard to understand. Thus, the researchers provided definitions of the following terms that will provide a better understanding to the readers:

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