This website uses cookies to ensure you have the best experience. Learn more

Business Research Essay

1065 words - 5 pages

Business Research, (part I)
Ace Cable is a well established company which offers cable television, telephone and internet services to its customers. These services are available to customers across the United States and have been in business since 2000. In the recent years, the competition has grown and Ace Cable is experiencing a decrease in customer enrollments. Customers now have multiple options to consider before enrolling into an agreement. Ace Cable is looking to implement initiatives to help gain insight on how to convince more consumers to sign with the company, and in turn see the ROI (Return on Investment) on measures such as marketing and advertising.
Research ...view middle of the document...

To determine what a customer wants out of their cable company, Ace Cable should know what their competition is offering. Is Ace offering the same if not better services and incentives than their competitors? Can they afford to offer the same if not more than all other vendors offering the same service? Being able to cover a lot of ground will make Ace Cable more marketable. Ace Cable should investigate in key areas of the U.S regarding the best coverage in relation to other cable companies, and make sure that all of the areas they cover are in targeted locations. In regards to effective advertising, Ace may need to ensure their marketing strategy is in alignment with their target consumer areas in which service is available, thus allowing for additional leverage on the competition. “With so many users all over the world, one of the biggest advantages of internet advertising is that it not only targets local, but global audiences too. With such a far reach, it is highly likely that advertising will not be converted into an eventual sale (Lalwani, 2011). By establishing effective marketing and advertising strategies will help close the gap with enrollment issues.
Variables
The cable industry is wide spread and challenging. As the company turns its focus to acquisition of new clients Ace Cable must first understand the variables involved. The first and most prominent variable is the competition. Companies such as Dish Network, Cingular, and Com Cast have saturated the marketplace reducing current market share. New competitors such as companies like Netflix have moved to live streaming of videos. Another variable is pricing, offering the best service with a balance between cost and revenue is a constant that affects our bottom denominator. Finally, retention is the direct opposite of the initial concern of acquisition; however, if we are losing more clients than we are acquiring the efforts are counterproductive and costly. As the focus is on growth of market share it is important to understand the variables which must be overcome.
Ethical Considerations
Some ethical considerations in customer enrollment are the advertising with competition and customer information kept secure within the company. Many times when a business is in a market with a lot of competitors they could be involved with false advertising. False...

Other Papers Like Business Research

Business Research Essay

1277 words - 6 pages Pamela S. Schindler. © 2008. Business Research Methods, 11e, Cooper/Schindler 1 Akron Children’s Hospital-Part A >The Research Akron Children’s turned to long-time research and communication partner, Marcus Thomas LLC, for insights and recommendations. As the firm’s vice president and director of research, Jennifer Hirt-Marchand, explained, “Akron Children’s had limited understanding of how parents arrive at the difficult decision of

Business Research Essay

2266 words - 10 pages . ▪ Rayner, Andrew (April 21, 2010). "Put the E-mphasis on Local Internet Marketing and reach first page on Google". Retrieved March 15, 2011 from http://www.prlog.org/10638959-put-the-mphasis-on-local-internet-marketing-and-reach-first-page-on-google.html.. ▪ Saunders, M. Lewis, P. Thornhill, A. (2007) Research methods for business students (4TH Edition), London: Financial Times Prentice Hall. ▪ Schreuder, H.T., Gregoire T.G., Weyer, J.P. (1999). For What applications can probability and Non-Probability Sampling Be Used? Kluwer Academic publishers.

Business Research

769 words - 4 pages Business Research: Characteristics and Skills of the Forensic Accountant Ellen Lapid LeBlond RES/351 June 15, 2015 Dr. Jennie Wagner Business Research: Characteristics and Skills of the Forensic Accountant I have long been interested in Forensic Accounting, I find this field of accounting very fascinating and in this article the authors are researching what are the important specialized skills and technical abilities of

Business Research - 2530 words

2530 words - 11 pages | | | d. Will the information gained by business research improve the quality of the marketing decision enough to warrant the expenditure? | | Correct Marks for this submission: 1/1. Question 13 Marks: 1 Being knowledgeable about research and research methods helps professional managers to: Choose one answer. | a. Know how to discriminate good from bad research. | | | b. Identify and effectively solve minor problems in the

Business Research - 798 words

798 words - 4 pages Business Research Ethics Tina Basso RES/351 September 17, 2012 Tracy Sipma Business Research Ethics There are ethics in everything a person does. There are people trying to get away unethical business research. Here is a finance researcher who got convicted in a fraud trade. The unethical research behavior This person was convicted of conspiracy to commit securities fraud and wire fraud in a crackdown in Wall Street. Winifred who was

Business Research - 2312 words

2312 words - 10 pages University of Westminster | Researching the Graduate Labour Market | BKEY501: Research and Professional Practice | | Student Name: Naseer Faruque | Module Leader: Course: Business Management & Marketing Student Number: W1332886 | Word Count: 1531 Executive Summary 2 Introduction 2 Graduate Labour Market2 Analysis

Business Research - 1860 words

1860 words - 8 pages profit the business has made from the capital invested in it (Alexander & Britton, 2004).The higher, the better. | |2011 (RM) |2012 (RM) |2013 (RM) |2014 (RM) | |Net Profit |555,324 |1,831,338 |362,124 |82,836 | |Capital Employed[1] |11,711,637 |13,695,492

Business Research - 6070 words

6070 words - 25 pages serve as their guide in having their family planning as they pursue using contraceptives. Company, for the research is conducted for them. Through the study, they will be able to determine the effectiveness of their advertisements to the views and attitude of women about family planning and how it affects their purchasing decision. The study will also help the company determine if they are able to entice and persuade their market to buy

Understanding Business Research

923 words - 4 pages Understanding Business Research Terms and Concepts Elishia Brown RES/351 December 15, 2014 Dr. Annette West Understanding Business Research Terms and Concepts Business research takes on many forms and has many facets. The focus of business research is to determine why and how things happen. This paper will delve into the two general approaches to research, qualitative and quantitative. We will identify the strengths and weaknesses of

Business Research Process

525 words - 3 pages Business Research Process RES/351 Business Research Process In business, a manager must research as a means to assist in the decision making process when faced with a managerial dilemma. The business research process will allow management to base its decision on valuable information that minimizes risk. The process will aid in planning, acquiring, and disseminating relevant data and information to improve on practice and procedure

Business Research Ethics

794 words - 4 pages Business Research Ethics RES 351 September 8th, 2014 Business Research Ethics Occasionally, ethics may fall between the cracks. When ethics are not considered with the utmost importance, there are a variety of consequences an organization may suffer. Organizations must make sure that they adhere to the most paramount level of ethics in every aspect of business. It is important to consider how important ethics are to business research

Related Essays

Business Research Essay 786 Words

786 words - 4 pages Current Events in Business Research Current Events in Business Research The term of business research is considered a form of practical studies that a company can use to obtain important data to analyze in order to create better ideas and decisions for the company. The research can include different forms of data which includes the feedback of consumers, product research, financial data, and competitive analysis

Business Research Essay 652 Words

652 words - 3 pages Business research methods Name Institution There are different types of issues that are said to be accompanied by the research process and are inclusive of the decision making process which comprises of the favored-technique syndrome. Following that some of the researches that are carried out are method bound, there always tend to be a problem with the management who want their methodology of research to be followed failure to which they

Business Research Essay 2338 Words

2338 words - 10 pages identifies variables with a goal of guiding the purpose, strategy, and type research. The hypothesis for this research study would be, outsourcing aspects of the business (production or labor) to a business in another country, will reduce production costs. The goal of a hypothesis is to establish a relationship between variables, which define an event, act, characteristics, trait or attribute that can be measured, valued, and observed (Cooper

Business Research Essay 804 Words

804 words - 4 pages Business Research Ethics Tanisha Chism RES/351 August 8, 2013 Vernesia Wilson, PhD, MPH Business Research Ethics Bin Han, a Chinese- born researcher, was found innocent after he was charge for stealing research materials with plans to sell them in China, (Lawler, 2002). Concerning unethical behavior developing in business research, Han is a primary example of what can