This website uses cookies to ensure you have the best experience. Learn more

Business Report: Book Bunker

2173 words - 9 pages

Business Report: Book Bunker
Fundamentals of E-Commerce
May 26, 2014
Professor Name
Business Report: Book Bunker
E-marketing Initiative

Society has changed such that electronics and computers are now the primary tools for resources. This holds truth in both businesses, and in personal behaviors. Business never sleeps; Book Bunker has certainly made the correct decision to develop a website in view of the fact that business researcher conducted by marketing professionals have found that the internet, e-marketing has become an essential aspect for growth and customer retention. To begin, the web address must be simple and easy to remember. It is recommended not to complicate ...view middle of the document...

The desire for audio books has increased over the years. Allowing customers to purchase and download, this product will increase activity to the website. The website should also feature a search and request engine, eliminating the need for distance customers to call the store looking for rare texts. Additionally, hosting book discussion groups, where dates are made available on the website is another effective strategy for customer retention. Blogs should be placed in the website to review key interjection of the analysis while also allowing online members to post their opinion of certain chapters from the book discussion. The book club should highlight members of the month based on set marketing plans. To illustrate, members of the month can be based on members who have posted the most opinion as their thoughts attract likeminded individuals, subsequently new customers. Allowing these members to select a new book for review based on Book Bunkers online inventory is another plus. This encourages existing customers to visit the site often. The website should also feature a referral where members can recommend printed materials to friends, colleagues, and relatives. Other online methods include pay-per-click marketing or search engine optimization. These methods persuade prospective customers to Book Bunkers website.

In the same way, to show interest in serving the community, Book Bunker can partner with local schools or colleges and offer a safe place for students to obtain reading tutors, while also offering printable online discount coupons. This approach opens up communication for Book Bunker to place ads on other sites. For example, when partnering with local schools and colleges Book Bunker can place banners on respective sites increasing awareness of the brick and mortar locations. Providing discounts to students with this partnership keeps traffic in the brick and mortar locations. Also, placing ads with yellow book online and hiring college students to develop open source apps for cell phones or tablets allowing customers to search and order preferred reading material increases customer retention. Google is the educator's choice search engine. Developing Google® ads via this utility places Book Bunker on electronic devices across the world. To increase sales in addition to marketing strategy, Book Bunker should consider offering college books online. Students are always looking for inexpensive methods while attending college. Providing E-readers, exclusive to Book Bunkers data is another marketing and sales tool. Customers should be able to rent audio books and online materials accessible only via E-reader. This method increases the “other products” category. Global ads should appeal to each culture as well as being structured to the business target audience. Taking advantage of free internet listings is also an excellent idea. The more popular business advertising services are Yahoo!, and CitySearch have been very successful...

Other Papers Like Business Report: Book Bunker

Profiles in Social Justice Research—Morton Deutsch

2217 words - 9 pages also Bunker & Rubin, 1995). The contributors to this special issue were gathered together for a conference on “Interrupting Oppression and Sustaining Justice” that was held at Teachers College, Columbia University on February 27–28, 2004. As Deutsch (1999) notes in an autobiographical essay, he was born (prematurely) on February 4, 1920 as the fourth son in a Jewish middle-class family in New York City (see also Frydenberg, 2005). He enrolled


5368 words - 22 pages Report and Business Report A report is an impersonal presentation of facts. The main purpose of writing a report is to present some important information impersonally. It performs many functions; analyzing facts, informing and recommending suggestions, helping making decisions and so on. Business executives can't give much attention to any particular problem or issue. So, they are to depend on business report. A business report may be defined


3631 words - 15 pages Executive Summary: A Business Report is an objective and presentation of information in order to achieve some purpose. It is a basic management tool used in decision making. Report may be classified in different ways. Like on the basis of formalities, On the basis of function, On the basis of frequency of issue etc. The basic objective of the report is to know the salient features of writing report & how the formal reports are important in

Chapter 6

4955 words - 20 pages be recovered with an approximately normal profit margin upon sale in the ordinary course of business. [ARB 43, Chapter 4, Par. 9; ASC 330] We are told the management of Frankle considered the drop in prices to be temporary and Evert was able to sell the inventory for $70,000 more than the original amount paid by Frankle. It therefore seems appropriate for the consolidated entity to report the inventory at Frankle’s cost of $240,000 at

Tourism Demand and Flow in North America

599 words - 3 pages prospects - Evolve business plans based on forecasts information To Report Read: Related Reports: About Bharat Book Bureau: Bharat Book Bureau is the

Student Job Allocation Service.Docx

2103 words - 9 pages and private data. CRITICAL REFLECTION a) Limitations And Future Developments There limitations in this business report exist largely because this is the first year SJAS is in operation. It is best to commence business operations on a small scale first and then expand if the idea proves successful. The first limitation is that SJAS does not cater for those students who are studying degrees or majors other than accounting but would still like

The Entrepreneurs Marketing Guide Book Report

696 words - 3 pages Lenee Bernal Business 117 Dr. Gary W. Lawson The Entrepreneurs Marketing Guide Book Report Book written by: Gary W. Lawson Ph.D. I found this book to be very well thought out and well written. Most business owners should actually have a copy of this book and use it as a guide. The way that the author explains marketing in depth as well as the importance of marketing shows that he really cares about the Entrepreneurs business

Mining Industry Business Confidence Report

788 words - 4 pages Bharat Book Bureau provides the report, on “Mining Industry Business Confidence Report”. The report industry executives indicate a positive opinion about company and industry growth. Mumbai, India: Bharatbook announces a report on “Mining Industry Business Confidence Report”. The mining industry is expected to record higher expenditure towards new product development and research & analysis. Summary The existing economic

Global and China Polyacrylamide Industry Research Report 2014

598 words - 3 pages Sep 5, 2014 : Bharat Book Bureau presents the new report, on "Global and China Polyacrylamide Industry Research Report 2014”, international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, PAM industry policy and plan. Summary Global and China Polyacrylamide Industry Research Report 2014 was professional and depth research report on Global and China PAM industry. The

E-Book Reader Market : Segmentation, Industry trends and Developments 2022

1228 words - 5 pages E-Book Reader Market : Segmentation, Industry trends and Developments 2022 R e s e a r c h About Us Persistence Market Research (PMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis M a r k e t provides forward-looking insight for thousands of decision makers. We have an experienced team of Analysts, Researchers

Rural Areas Electricity Market

781 words - 4 pages Bharat Book Bureau provides the report, on “Rural Areas Electricity Company”. This report's gain key insights into the company for academic or business research purposes. Navi Mumbai, India: Bharatbook announces a report on “Rural Areas Electricity Company”. This report it supplies desalinated water in bulk to the Public Authority for Electricity and Water. Rural Areas Electricity Company S.A.O.C. - Strategic SWOT Analysis Review provides

Related Essays

Cooke Final Essay

2324 words - 10 pages depends Assume the same situation, except that the shipment is not stolen and Jean ships the goods on consignment to Pearl. Jean can include the value of the shipment in her sales when? Archie Bunker owns an appliance repair business. He repairs a dishwasher for meat head. Archie includes the sale in his report when: A) Meathead calls Archie and orders the repair service B) Archie repairs the dishwasher C) Meathead pays Archie for the repair

Golf Course Maintenance Essay

3959 words - 16 pages the material in this handbook and be prepared to answer employee questions. Further, supervisors are expected to reinforce the Club culture at every opportunity. Leadership on the Line Every manager who works for the Club is given and expected to read a copy of Leadership on the Line – a book that spells out the Club’s leadership and management philosophy. Managers Handbook Because of the higher expectations the Club has for its

Book Review Business Law Battle Plan

2193 words - 9 pages stresses the importance of legal prevention and introduces the multitude of protective actions one entrepreneur or business owner can take to prevent legal disaster from taking place such as picking out a legal team and watching for common legal pitfalls. The book consists of 18 chapters and most chapters are accompanied by relevant legal cases, questions for the legal team (i.e. lawyer and accountant) and references to additional resources for

E Book Reader Market: Global Industry Analysis And Forecast 2016 2022

1265 words - 6 pages E-Book Reader Market: Global Industry Analysis and Forecast 2016 - 2022 Persistence Market Research E-Book Reader Market: Global Industry Analysis and Forecast 2016 - 2022 Persistence Market Research 1 E-Book Reader Market: Global Industry Analysis and Forecast 2016 - 2022 Persistence Market Research Released New Market Report on “E-Book Reader Market: Global Industry Analysis and Forecast 2016 - 2022”. E-book reader or