Conclusion Wipfli has the infrastructure, expertise, and reputation to successfully build, launch, maintain, and market individual and small business budget templates.
I believe that Wipfli is in a unique position to enter and capture the market with a useful and profitable product.
I further believe this will have a complimentary effect regarding other Wipfli services. How will you increase product differentiation? Budget and actual integration for:
Tax preparation work papers and forms.
Loan/refinancing analysis and application.
FAFSA and other financial preparation and reporting.
Customer service / help desk.
Access to professional consulting as ...view middle of the document...
Competitors exist, but they are on the high end and not practical for individuals or small businesses. Introduction (continued) PROPOSAL:
Use this team of experts and network to launch a new budget template product to individuals and small businesses. Business Proposal to Wipfli
Personal and Business
Budget Development Templates
Arthur Karl Pustina
September 4, 2012
Instructor: Mary P. Schmitt, MBA Other ways to minimize costs. Use the right mix of low cost and high cost employees to set up the data bases and formats designed by the financial and accounting experts.
Outsource areas such as distribution, online access, and payment processing to entities that have quality low-cost processes in place.
Ensure maximum productivity of resources.
Partner with firms currently providing budgeting software for small businesses beyond a specific size metric (e.g. Budget Maestro, HostAnalytics, and smartsheet).
Improved efficiency in tax planning, tax preparation, operations, financial services Mix of pricing and non-pricing strategies. The initial Wipfli product and pricing will focus on basic functionality and ease of use.
Sell as a novel new product that will help all identify spending, adjust as appropriate, and plan for the future.
The strategy is to market a high quality low-cost product to get the Wipfli name and product to many users.
Pricing will vary by product functionality and market.
The Wipfli product will initially target less sophisticated users than those of Budget Maestro, HostAnalytics, and smartsheet.
The product will facilitate easy data entry allowing nearly anyone to follow a simple template to complete a budget. Using the concepts of marginal cost and marginal revenue to maximize profit. Marginal Cost: the additional cost of producing one more unit of output.
Marginal Revenue: the...