March 25, 2013
Final Exam for writing for Business Professionals
YAS Fitness is a hybrid fitness movement combining Yoga and indoor cycling. YAS is for people who value their health, fitness and time. A smart combination of cardio, strength training, stretching and alignment, YAS is succinct and balanced solution to all your fitness needs. The studio offers expert instructors, great music and challenge routines. YAS is home to great community of like-minded, people looking to take their fitness to the next leave. This is the first fitness program dedicated to the combination of Yoga and Spinning.
YAS Fitness Studios were created and founded in 2001 by Kimberly Fowler. Kimberly Fowler is an avid athlete and actively involved in the day-to-day operation of her company, including teaching and a regular in class.
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Yoga for athletes ripped is a “Total body workout” designed to tone and sculpt every major muscles group.
YAS studio’s biggest contextual issue is having homeless people walking in and out the studio, this not just affects the business but also the consumers.
YAS Fitness studio offers many different merchandise in the studio such as water bottles, yoga mats, workout wear, towels and workout DVDs. YAS fitness studio towels are their best selling products.
During our interview with Stephanie unfortunately it wasn’t very pleasant. She was rude and wasn’t willing to share a lot of information. This completely changed my mind on coming to the studio and trying out the classes. In our short interview, Stephanie spoke about one of the difficult issue is that during the busy time of the say they don’t have enough bikes for all customers. Being in the heart of downtown Los Angeles near by FIDM id defiantly a big success for the business. Many FIDM students go to YAS fitness studio for a total body workout. This helps the student’s keep up with their health and release stress from a hard day at school. YAS offers all FIDM student 10% discount.
YAS fitness studio market their studio through social media such as Twitter, Facebook, YouTube, Foursquare, Yelp. They offer special deal through Facebook. Every month YAS fitness studio offers different special. In March they are offering a month unlimited classes for $195.
Between age 21-35 woman makes up a huge demographic for YAS Fitness studio. There are some men between the age 28-40 occasionally shows up in the classes.
As Stephanie said “if downtown Los Angeles is not a good location, I wouldn’t be here”. She does see a future here and is looking forward to expand the studio and the classes.
In my observation and the interview I learned that YAS offers amazing workouts for people who enjoy yoga and spinning. They do have a huge opportunity to grow in the downtown location. But, unfortunately, after interviewing Stephanie I will not return to the studio. They need really focus on customer service.