This website uses cookies to ensure you have the best experience. Learn more

Business Policy And Strategy Essay

3701 words - 15 pages

Student Name :
Student ID No. :
Course No. : MGT 195

Course Name : Business Policy and Strategy

Title of the Assignment : Strategic Planning at
The Chronicle Gazette

Date of submission : March 5, 2012

Strategic Planning at -The Chronicle Gazette

1. Introduction………………………………………………………………………………………………………..3

2. State of the newspaper publishing industry today………………………………………………4
2.1 Data on declining circulation and revenue…………………………..………………………………6
2.1.1 Circulation in the last decade…………………………………………………………………………6
2.1.2 Top 20 Newspaper print circulation declining rate…………………………………………7
2.1.3 Advertising ...view middle of the document...

It is a first-rate newspaper and over the years, its writers have won awards for their work.

Despite of the well-established image and reputation, The Chronicle Gazette is facing a severe situation that there has been a steady decline in subscriptions. In the past eight years, subscriptions have fallen by a total of 35% and advertising revenue has also dropped by 28%.

Susan Feinman, the publisher of The Chronicle Gazette, noted the criticalness of the problem and worried this will become the 21st century equivalent of buggy whip manufacturers. The company is not looking for band-aid solutions but an insight of all the challenges and to work out an effective business strategy.

This report is to provide a macro and micro review of the newspaper industry and the company; analysis threats and opportunities that The Chronicle Gazette is facing; provide long term and short term strategies to let the company continuing her leading position in both readership and profitability.

2. State of the newspaper publishing industry today

The U.S. newspaper industry is in the midst of a historic restructuring, buffeted by a deep recession that is battering crucial advertising revenues, long-term structural challenges as readership to free news and entertainment on the Internet, and heavy debt burdens weighing down some major media companies. As the distress mounts – seven U.S. newspaper companies have filed for bankruptcy in the past years – lawmakers are debating possible legislation to assist the industry. Additionally, the Federal Trade Commission (FTC) will hold a series of workshops in 2010 to look at challenges facing newspapers, television, and radio in the Internet age.

There are now about 1,600 daily newspapers in the United States and thousands of community papers, which generally publish weekly or biweekly. A handful of papers, including the Wall Street Journal, USA TODAY, and the New York Times, have a national print readership topping a million or more. The top 50 papers account for about a third of circulation, among them the big city papers that had some of the largest circulation declines in 2010. Overall, the newspaper industry, including printers, reporters, advertising salespeople and other personnel, was a roughly $50 billion business in 2002, according to Census Bureau data, employing about 400,000 people.

Publishers are experimenting with new business approaches, but there is no widely agreed-upon model to restore the link between newspaper content and earnings, which has been partially severed on the Internet. Newspapers depend on advertising for about 80% of revenues. Even after investing major sums in technology, and attracting millions of online readers, less than 10% of overall newspaper ad dollars are Internet-driven. At the same time, print readership is falling, further cutting into subscription and advertising revenues. It is predicted that more than half the...

Other Papers Like Business Policy And Strategy

Business Strategy and Organizational Performance - Nike Corporation

1149 words - 5 pages Business Strategy and Organizational Performance - Nike Corporation Team A HRM/531 Business Strategy and Organizational Performance - Nike Corporation Nike has proven to be a titan in the sports industry, however has their approaches and methods towards human capital paid off? Has their approach to create a culture of performance and goal-setting approaches made them successful in the human capital arena, just as displayed with

Application Platforms and Business Strategy: Making the Connection

4223 words - 17 pages Application Platforms and Business Strategy: Making the Connection David Chappell January 2008 Sponsored by Microsoft Corporation Contents The Link Between Strategy and Platforms 3 How Application Platforms Support Business Strategy 3 A Closer Look at Application Platforms 5 Supporting Business Strategy: An Example Using the Microsoft Application Platform 6 An Overview of the Microsoft Application Platform 6 A Rental Car

Costco Wholesale Corporation: Mission, Business Model, And Strategy

663 words - 3 pages Costco Wholesale Corporation: Mission, Business Model, and Strategy Problem Identification a) There is an advertising problem b) For purchasing the products, membership cards are required c) In the warehouses, product locating is not successful d) North America has a major market for the sales e) Customer trends should consider Analysis of Problems a) Advertising 1) The advertising is not

Strategic Management of Business Policy Formulation and Implementation Between Bangladesh and India

3526 words - 15 pages Strategic Management of Business Policy Formulation and Implementation between Bangladesh and India Course Title: Strategic Management Course Code: MBA 512 Prepared for Prof: Muhammad Mahboob Ali, Ph.D. Visiting Professor of IUB Prepared by Mostafizur Rahman 1221544 Shamsher Ali 113060 Abstract The business relationship between India and

• Assess the Impact of Fiscal and Monetary Policy on Business Organisations and Their

2618 words - 11 pages businesses and local communities. (Data Monitor Statistics) Businesses can benefit direct or indirectly from the rest of the spending. Governments supply money in the form of grants, subsidies and tax breaks (paying less tax than you should) to encourage businesses in certain areas of the economy. A business that is starting out, or is going to provide employment in a depressed area may be able to benefit from such help i.e. Tesco. Tesco is currently

Integrating Human Resource Strategy and Strategic Planning to Achieve Business Excellence

5729 words - 23 pages strategy and strategic planning to achieve business excellence” the thesis statement states that developing a human resource (HR) strategy to support the business plan, requires human resource management (HRM) planning to be recognized as a fundamental part of the business planning process and integrating HR strategy and strategic planning is fundamental to achieving business. Both strategies are seen as imperative in achieving a company’s

Risks that are associated with selecting and implementing the Business Level Strategy

541 words - 3 pages There are five type of business strategies and each type had its own risk when selecting and implementing it. For cost leadership strategy, the risks that are associate with this strategy are a loss of competitive advantage to newer technologies, which allows rivals to produce at lower cost, a failure to detect changes in customers' need and the ability of competitors to imitate the cost leader's competitive advantage through their own unique

Strategic Management And Business Policy - Scanning The Environment - Vermont Teddy Bear Company

1707 words - 7 pages methods.152.8.42Knowing that when orders are placed, people want them delivered immediatelyTotal1.03.52References:Wheelen, Thomas L. & Hunger, David J. Strategic Management and Business Policy (ninth edition)AIU Classroom material Unit 2 Strategic management and business policy

Human Resource Management Strategy & Policy: Relationship Between Betty & Frankie

716 words - 3 pages 1) It is relating to the international human resources management problems between Betty and Frankie. Although Betty and Frankie are grow up in Hong Kong but they are following a different culture at the same place. Betty was finished her study at Form Five and started her work after her succeeded in the secretarial qualification. She was worked at our company for the past ten years. On the other hand, Frankie was finished his high school at

Business Policy

1106 words - 5 pages What is the relationship between business policy and business strategy? Organisations, institutions and government have to make decisions and actions (or inaction) which will result in a desired outcome. Before organisations, institutions and government can make those decisions they need to establish policies. Companies use policy to make sure that employees take actions that support the corporation’s goals, mission and strategy. The Encarta

Mountain Bank

566 words - 3 pages meet a particular set of customer needs. ii. Good management and management information systems, to achieve a competitive advantage. Human Resource Management HR strategy, policy and practice can assist organizations to achieve competitive advantage b. Mountain Bank should expand the corporate level strategy by having a stronger presence in the real estate and mortgage banking industry, as well as corporate banking. Corporate

Related Essays

Business Culture And Strategy Essay

2516 words - 11 pages , share price increased more than ten times its original value. In the late 1990s, JDW begun developed the budget hotel accommodation. The purpose of this report is analysis the organization strategy and culture of JDW plc. It should be set out the external environment, organizational culture, business strategy and change of JDW plc. 2. Findings. Section 1: External Environment. Social: J D Wetherspoon pubs have many

Business Culture And Strategy Essay

990 words - 4 pages market features • The far environment (STEP) • The near environment (5 Forces) • The nature of the business environment ← The discussion may be summarised as a set of key Opportunities and Threats ← A good analysis allows the reader to see influences and trends which may require a change in strategy ← The analysis forms part of the assessment of the match between the organisation’s capabilities and the business environment ← The organisation’s capabilities are assessed by internal analysis

Business Strategy And Operating Environment Essay

1334 words - 6 pages Business Strategy and Operating Environment Veronica A. Todd Strayer University Dr. Sheila Monjeau Letica BUS530- Human Resource Management October 27, 2009 There are many definitions for corporate strategy, but the one that would apply to our discussion regarding Wal-mart’s operating environment is: Approach to the future that involves (1) examination of the current and anticipated factors associated with customers and

Corporate Strategy, Outsourcing And Core Business Focusing

845 words - 4 pages they are the source of revenue for the company and better strategies taken towards their success. Corporate Strategy, Outsourcing and Core Business Focusing Corporate strategy Corporate strategy shows the patterns of an organization which portray the missions, goals, policies, and guiding principles which outline how to achieve various plans and the type of business category to pursue. The strategy also gives the plan on the type of economic