This website uses cookies to ensure you have the best experience. Learn more

Business Plan Example Essay

4101 words - 17 pages

Sample Business Plan
By Roger Miller
Prepared September 2010

Table of Contents
Executive Summary 3
Part I: Introduction 4
Part 2: The Company and Management 5
The Mission Statement 5
Industry Profile 5
Company Profile and Strategy 6
Anticipated Challenges and Planned Responses 7
The Management Team 7
Part 3: Marketing 9
Market Analysis 9
The Product or Service 9
Sales and Promotion 10
Part 4: The Financials 11

Executive Summary
The Vault Grill will be located in the town of Mainland, Pennsylvania, a city of approximately 20,000 people. The restaurant will offer a friendly casual dining atmosphere for people of all ages. We will serve a large variety of meals ...view middle of the document...

It is located toward the end of town in the former National Bank building. The original bank offers a unique atmosphere with vaulted ceilings, marble floors, and unique windows in the upper areas. We are planning on keeping the original vault and some of the other fittings to preserve the historical nature of the building.
Our business will be a limited liability company. We have structured the business as a LLC for personal protection since we will also be serving liquor.
All partners are well qualified to run this restaurant. Steven Samulson has a degree in Hospitality Management. He has managed several successful restaurants, including Henry’s Meat House and The Funky Kitchen. Roger Miller has a degree in business management, and in addition to a strong background in financial management, was recently a partner in a local steak house franchise. Joe Mesland, our grill master, was the head chef at the Cajun Grill for the last ten years and won the prestigious 2007 Silver Spoon award.
Our business will thrive for a number of reasons. First, the city of Mainland has a stable population, with a number of healthy industries and a neighboring college. Second, the local population is upstream middle class. We believe that this segment of the population will have the desire and income to eat out on a regular basis.
Our skills and knowledge in food service, combined with our connections to the community, will make this business a sound investment.

The Vault Grill
The Vault Grill will be located in the town of Mainland. The restaurant will offer a friendly casual dining atmosphere for people of all ages. We will serve a large variety of great meals and desserts, but our specialty will be our grilled of fish, steaks, and burgers.
The business will be a limited liability corporation with three primary partners. Each partner has special skills that they bring to the business.
Our ideal customers are those who are looking for a fun and casual place to have a great and affordable meal. We plan to cater to business men and women during the lunch hour and in the after-work hours as well as to the students and faculty of the nearby college. We will have special promotions focused on each of these two groups that will be discussed later.
Our grilled entrees will define our customer’s experience and persuade them to choose The Vault Grill over the other restaurant choices in the area. The main appeal of the grilled entrees is the flavor, since Joe Mesland, the grill master, has several special rubs and sauces that offer a unique taste to any meat or fish entree. Customers can select how they would like their entrée prepared by selecting a dry rub or sauce of varying spiciness. Second, we offer a fun and casual atmosphere that encourages people to relax and enjoy their time spent at the restaurant.

The Vault Grill is...

Other Papers Like Business Plan Example

Marketing Plan Example Essay

1910 words - 8 pages MARKETING COMMUNICATIONS PLAN EXECUTIVE SUMMARY Acreditation UK operates as a client funded full cost recovery business. In 2004-05 and again in 2005-2006, the Scheme unusally experienced a surplus totalling of £38,633 as a result of a surge in applications to the Scheme in the latter half of the year. This fund has been forward accrued to 2006-07 and the Accreditation Scheme Board has requested that a costed plan be prepared, outlining an

F & C International Essay

420 words - 2 pages -making tools. There is no fixed content for a business plan. Rather the content and format of the business plan is determined by the goals and audience. A business plan represents all aspects of business planning process; declaring vision and strategy alongside sub-plans to cover marketing, finance, operations, human resources as well as a legal plan, when required. A business plan is a bind summary of those disciplinary plans. For example, a

Business Plan

1072 words - 5 pages should also be included in the business description. Including the knowledge that the owners have about the particular business is a plus in the business description. Kurt and John will have to break down the plan in two ways for example if they are presenting the plan in America it will need to be listed according to American standards. The business description would also need to be according to international standards. The marketing strategy

Business Case

1580 words - 7 pages format? 3) Is the result good? 4) Benefits of it? Such questions help in finding so many answers for many issues. These questions will help in getting better outcomes for a project. I gave explanation for a business case template at the end of this paper. It is a good example for the elements of a business case also. Business Plan A Business plan for success is an all around shaped record which demonstrates the stream of business in money

Choosing a Channel

1537 words - 7 pages the ways in which the models vary is the amount of capital that is required to start. Catering and ballroom rental business plan requires a substantial amount of capital in order to be implemented whereas catering business plan for kids requires less amount of capital as compared to the other business plans. The other thing that may differ in the business plan models is the mission. For example, the mission for catering business plan is to

Marketing Plan

2154 words - 9 pages plan, include the following information: • S.W.O.T. analysis - List each of your business strengths, weaknesses, opportunities and threats: o Strength: For example, your experience in the industry. o Weakness: For example, the location of your business. o Opportunity: For example, a new export opportunity. o Threat: For example, a new competitor entering the market. • S.W.O.T. activity - Outline how and when you plan to address each of

Lab 8 Information Systems

1454 words - 6 pages , profits and financial health. Short-term problems may require immediate revisions. The reasons for updating a business plan should be pretty obvious. Business plans are full of specific dates, budgets, forecasts and management responsibilities, which all need to be reviewed and measured against actual results. From there, adjustments can be made. If certain projections turn out to be inaccurate, for example, you can modify your objectives and

Project Plan

1201 words - 5 pages Project Status Report. How to use this template This document provides a guide on the topics usually included in a Project Plan. Sections may be added, removed or redefined at your leisure to meet your particular business circumstance. Example tables, diagrams and charts have been added (where suitable) to provide further guidance on how to complete each relevant section. Planning Basis 1 Scope The activities and tasks


5454 words - 22 pages your plan. The following outline is appropriate for early-stage high-tech companies. Building Block 2 – The Business Plan and Executive Summary MaRS – Business Planning and Financing Management Series Example: Business plan outline a. b. c. d. e. f. g. h. i. j. k. Executive summary Problem definition Solution Business model Product and technology Marketing and sales External environment and competition Management team Financial

Case Study Scenarios

902 words - 4 pages future environment of any business. Unlike Communication Systems Integration Group, they did not put in place a viable business plan. The business plan would have sighted the risks and uncertainties for example other competitors, corporate governance and how to protect potential customers. Therefore creating a business plan would be a viable alternative. Another alternative would be creating business continuity management team. In the event of

Reflective Essay on Business Start-Up

916 words - 4 pages lower level shelves. Whilst writing up this business plan, I have used my knowledge and tools from other modules as well as the tools provided in this module. For example, I used the knowledge and experience from my strategic management module to conduct an industry analysis for the business plan. Completing this has made me aware of several factors that can affect the business and different ways to mitigate them. I have also realised the

Related Essays

Business Plan Example Art And Furniture

3851 words - 16 pages Business  Plan     Modern  African  Art   Gregory  Lovell   Index 1. Executive Summary 2. Products and/or services n The products and/or services n Market segmentation n Sector analysis and opportunities n The competition 3. Business concept n Core business n Strategic partners / stakeholders (who does what?) n Added value for clients 4. Commercialization n Price setting n Marketing and sales n Sales

Incident Response Plan Example Essay

1230 words - 5 pages Incident Response Plan Example This document discusses the steps taken during an incident response plan. To create the plan, the steps in the following example should be replaced with contact information and specific courses of action for your organization. 1)The person who discovers the incident will call the grounds dispatch office. List possible sources of those who may discover the incident. The known sources should be provided with a

Marketing Plan Example Essay

5575 words - 23 pages …………………………………………………………………………..26 • Exit Plan………………………………………………………………………………….26 9. Bibliography……………………………………………………………………………...…28 Appendices • Appendix A: California Roll-Thru Menu……………………………………………29 1.0 Executive Summary The purpose of this business plan is to raise $750,000 for the development of a drive-thru Sushi restaurant (“California Roll-Thru”) while showcasing the expected financials and operations over the next

Example Recover Plan Essay

2548 words - 11 pages Disaster Recovery PlanDecision Making ManagerIt is important to establish a decision-making manager before we start the disaster recovery plan. This person will be in charge of the disaster recovery operation. For SIHE the person in charge of this will be the security manager at the institute (Mr Hue Williams contact : 01792 455695). He will make sure that all the proceedings of the disaster plan will be carried when needed. Also another manager