Table of Contents
1. Executive Summary
Mission statement- our mission is to inspire and nurture the human spirit and knowledge, with fast, friendly and personalized service. One person, one cup, and one culture.
2. Situation analysis
Coffee Express just opened its doors for business. We differentiate from others more traditional cafes because they have giving us the ability to effectively compete on the beverage and pastry side of the business with already established competition. Sales are brisk and in line with projections.
The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses of Coffee Express.
Coffee Express has a ...view middle of the document...
Our weaknesses are a dependence on quickly changing technology. Coffee Express is a place for people to experience the technology of the Internet. The technology that is the Internet changes rapidly. Product lifecycles are measured in weeks, not months. Coffee Express needs to keep up with the technology because a lot of the Coffee Express experience is technology.
3. Market analysis and strategies
Coffee Express customers can be divided into two groups. The first group is familiar with the Internet and desires a progressive and inviting atmosphere where they can get out of their offices or homes to enjoy a great cup of coffee and internet access. This group is made up of students from the University of The Rio Grande Valley, and business people nearby.
The second group is not as familiar with the Internet. This group is made up of people that lived around the area, There are several offices that doesn’t offer internet access and this could help them communicate with their families.
Our objectives it to increase market share, and increase the number of customers that come to us for Internet use, and to have a relax time enjoying our art work, reduce costs, achieve customer relationship management goals.
5. Business strategies
Coffee Express will provide: A meeting place for business people interested in sharing their Internet-based business ideas. A social hub for...