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Business Plan Essay

2868 words - 12 pages

Introduction
The purpose of this group report is to evaluate Nestle Company industry how the company develop strategy for their business organization following the analysis of external and internal business environments. And also analyze the strategic management process as firm used to achieve their goal.
The most important thing for most of business company is an understanding their successful performance among the other competitors in market place. For some parties, like shareholders, it is essential for company to make a profit and gain above average return. In the report we will identify the marketplace opportunities and threats of Nestle Company and decide how to use their resources ...view middle of the document...

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Since 1962, with its first factory in Petaling Jaya, Nestlé Malaysia now manufactures its products in 7 factories and operates from its head office in Mutiara Damansara and the company's products sales are aided by its six sales offices located at Kuala Lumpur, Johor Bahru, Penang, Kuantan, Kota Kinabalu, Brunei, and Kuching. Besides, Nestle (Malaysia) also operates a national distribution center located in Selangor, Malaysia.
The Company was publicly listed on the KLSE now known as Bursa Malaysia Berhad on 13 December, 1989. Today, the Company employs more than 5000 people and manufactures as well as markets more than 300 Halal products in Malaysia.

The company’s key products and brands include the following:
Products: Coffee and beverages, prepared foods, milks liquid drinks, junior foods, breakfast cereals, chilled dairy, ice cream, chocolate and confectionary, healthcare nutrition and performance nutrition.
Brands: MILO, NESCAFE, MAGGI, NESPRAY, LACTOGEN and KIT KAT.

Figure 1: Sales by Product Breakdown- FYE 2011
Nestle (Malaysia) disposed of its equity stake in Food Ingredients Specialities (Malaysia), Beverage Partners Worldwide (Malaysia), Purina PetCare (Malaysia), and Cereal Partners (Malaysia), for a total of MYR 37 million (approximately $11.1 million) in 2002.
Nestlé vision is to meet the various need of consumer everyday by marketing and selling foods of a consistently high quality. Their objectives are to deliver the best quality in everything they do, from primary produce, choices of supplier and transport, to recipes and packaging materials. Nestlé purpose is to offer safe, tasty, convenient and nutritious foods to improve health and well-being of consumer of all ages all over the world. To meet the needs and desires of today’s and tomorrow’s consumers, Nestlé is strongly committed to Research and Development (R&D) to improve and develop new foods with specific health benefits.

Corporate Financial Highlight
I. Annual Income Statement Data
  | 2009 | 2010 | 2011 | 2012 | 2013 |
  | RM'000 | RM'000 | RM'000 | RM'000 | RM'000 |
Turnover | 3,744,233 | 4,026,319 | 4,700,994 | 4,556,423 | 4,787,925 |
EBIT | 440,261 | 465,744 | 558,809 | 637,668 | 719,054 |
EAT | 351,793 | 391,398 | 456,301 | 505,352 | 561,701 |

II. Growth
  | 2009 | 2010 | 2011 | 2012 | 2013 |
Turnover | -3.4% | 7.5% | 5.5% | -3.0% | 5.1% |
EBIT | -0.8% | 5.5% | 19.0% | 14.0% | 12.8% |
Net Profit | 3.2% | 11.0% | 16.6% | 10.7% | 11.2% |

III. Finance
  | 2009 | 2010 | 2011 | 2012 | 2013 |
  | RM'000 | RM'000 | RM'000 | RM'000 | RM'000 |
Share Capital | 234,500 | 234,500 | 234,500 | 234,500 | 234,500 |
Borrowings | 328,039 | 326,298 | 337,711 | 95,167 | 92,343 |

IV. Per share
  | 2009 | 2010 | 2011 | 2012 | 2013 |
  | (RM) | (RM) | (RM) | (RM) | (RM) |
Market price | 33.10 | 43.34 | 56.20 | 62.84 | 68.00 |
Earnings | 1.50 | 1.67 | 1.94 | 2.15 | 2.40 |
Price Earnings ratio | 22.06 | 25.97...

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