Business Marketing Plan for My Grocery Store
BUSN MARKETING PLAN
B. Table of Contents Pages
1. Executive Summary 1.0
2. Company Description 0.5
3. Strategic Focus and Plan 1.0
c. Core Competency and Sustainable Competitive Advantage
4. Situation Analysis 1.0
a. SWOT analysis
Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)
External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory
b. Industry Analysis ...view middle of the document...
The strengths to this is that this is a one of a kind store, also the store will make more income as well as other due to other fees such as delivery. The weaknesses are that when ordering online and over the phone you don’t get to pick out the stuff you’re ordering. So you could get some bad fruit or food. Another weakness is that your not getting out in society and you will tend to get lazy as a person because this business is doing all the work for you. Opportunities would be a lot of job openings because you need a lot of people to do the work. I would have multiple teams. I would have a delivery team, ordering team, gathering team, stocking team, cashiers. There will be so many job opportunities and even promotion opportunities. The threats would be all the other grocery stores getting angry and more competitive and start to steal our company’s idea with delivering and the ordering system.
The growth in the size and diversity of social networks is creating new options for getting information and exposing people to new things that predictably influence their shopping. The internet eliminates distance as a barrier, reduces cost, and introduces otherwise unavailable people to an individual’s network. This is an opportunity for me and my business because I am using the internet so customers can order online. An aging population will lead the way in looking at food as a way to maintain both the quality of life and health. This is an opportunity to me because a lot more people are going to come to the grocery store to buy their food than to get fast food. The growing number of single-person households is a somewhat narrower trend. This is going to be a threat because if just one person is buying groceries for just themselves than they won’t spend as much money as they would if they had a bigger household. Organic Food Sales Growth Slows in U.S. Sales of organic foods hit an estimated $16.9 billion in 2006, up 22.1% from $13.8 billion in 2005. This is a opportunity for me because I am going to make my store organic as well because I don’t want to single out anyone. The upward march of prices for food commodities was so relentless through early 2008 that the cost of food has become a major concern on a global basis. Those feeling the most pain from rising food prices were consumers in low-income nations where food purchases account for a very large portion of monthly household budgets. This is a threat to me because if people in my area don’t have a high paying job than they won’t be shopping with convince they well be shopping for price.
Demographics should be one of the first things that you take into consideration. Who are the people shopping in your store? Are they interested in buying organic foods? Study the buying habits and preferences of your customers. And, then give them what they want. In a grocery store you really cant base anything off of one customer. At a grocery store you have to look at every customer as an individual because...