Business Case Auto Ancillary - Manufacturing & Selling
Section : B
Anil Kumar. K. J. (ePGP-03-098). Ashwin Shankar (ePGP-03-107) Habeebu Rahman.T.S. (ePGP-03-118) Makesh.A. (ePGP-03-128) Platform
About the Industry
The Indian auto component industry has been navigating through a period of rapid changes with great élan. Driven by global competition and the recent shift in focus of global automobile manufacturers, business rules are changing and liberalization has had sweeping ramifications for the industry.
The global auto ...view middle of the document...
Within the unorganized segment, apart from supplying in the aftermarket, a number of players are also involved in job work and contract manufacturing % till 2015.
The Procurement and Marketing Plan:
The approach is to procure various components from vendors both within and outside the state, with the focus on Nurturing and developing ancillaries. Attracting supplier to set up facilities in the vicinity.
The marketing plan is proposed in two different channels. For industrial consumers like , vehicle manufactures, direct marketing. For retail / spare markets, to be routed through whole sale dealer.
SWOT analysis is being done to understand relative position viz-a-viz completions and results confirmed availability of space for new player / expansion.
The requirement of total employee strength at full production level is expected to be over 100 of which approximately 70 % will be direct manpower (operatives) and the balance would be supervisory and...