Business Plan Essay

675 words - 3 pages

Business Plan
Interim report

Business Case Auto Ancillary - Manufacturing & Selling

Team :
 Section : B

 Course

:

Business Plan

 Program

:

e PGP3

 Group Members

:

Anil Kumar. K. J. (ePGP-03-098). Ashwin Shankar (ePGP-03-107) Habeebu Rahman.T.S. (ePGP-03-118) Makesh.A. (ePGP-03-128) Platform

Slide No:3

About the Industry
 The Indian auto component industry has been navigating through a period of rapid changes with great élan.  Driven by global competition and the recent shift in focus of global automobile manufacturers, business rules are changing and liberalization has had sweeping ramifications for the industry.

 The global auto ...view middle of the document...

Within the unorganized segment, apart from supplying in the aftermarket, a number of players are also involved in job work and contract manufacturing % till 2015.

Slide No:6

The Procurement and Marketing Plan:
 The approach is to procure various components from vendors both within and outside the state, with the focus on  Nurturing and developing ancillaries.  Attracting supplier to set up facilities in the vicinity.

 The marketing plan is proposed in two different channels.  For industrial consumers like , vehicle manufactures, direct marketing.  For retail / spare markets, to be routed through whole sale dealer.

Slide No:7

The Competition:

 SWOT analysis is being done to understand relative position viz-a-viz completions and results confirmed availability of space for new player / expansion.

Slide No:8

The Personnel:
 The requirement of total employee strength at full production level is expected to be over 100 of which approximately 70 % will be direct manpower (operatives) and the balance would be supervisory and...

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