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Business Plan Essay

4116 words - 17 pages


SUBMITTED TO: Ms.Amina Sadaf




Amna Shah……Compilation, roles and responsibilities of owners, introduction, executive summary, industry analysis, description of venture and confidentiality report.


Anum Rafique……Logo, production plan, questionnaires and proof reading
Mariam Raheem…..Table of contents, formatting, operational plan, questionnaires and proof reading
Sabeen Iqbal……….Marketing plan and questionnaires


Farooq Saleem…… Financial plan, questionnaires
Raja Yasir………..Organizational plan and printing
Sehrish ...view middle of the document...


• Amna Shah,
Address: House No 35, lane 3, Gulistan Colony, Rawalpindi.

• Anum Rafique,
Address: House No 759-B, Satellite town. Rawalpindi.

• Farooq Saleem,
Address: House No46-B, lane 3. Askari 7. Adiala Road. Rawalpindi.

• Raja Yasir,
Address: House No CB 31, Aziz Colony, Dhamiyal Road, Rawalpindi.

• Mariam Raheem
Address: House 1A, street 22, f8/2, Islamabad

• Sabeen Iqbal.
Address: House No 289. Street 18. G-10/2, Islamabad.

• Sehirsh Mirza
Address: House no 06, Muree Brewery Road, Rawalpindi.


Chocolate Panaderia will be a partnership form of business that will provide a wide variety of chocolate desserts and drinks as well as entertainment. Our target market will be chocolate lovers i.e. we will target people from almost all age groups who love chocolate products. Basically our business idea is to introduce a new style of bakery in
Rawalpindi and Islamabad. The bar inside the bakery will differentiate us against our competitors. And on later stages we plan to open our venture in universities on discounted rates in which the employment will be of the students as there are not much part time job opportunities. This is another factor which distinguishes us from our competitors.

The initial financing will be done through personal saving and loan from family and friends since we own the venue for the Panaderia therefore we do not feel the need for debt financing at least in the beginning

Chocolate Panaderia will be a new organic bakery and bar specializing in chocolate. It can loosely be described as a quick-service cafe where customers can sit around a bar and watch their desserts being made. The show, as well as the dessert, will be our main selling point.
Chocolate Panaderia will hold true to its vision of being a new concept with an old fashioned feel in order to become a favorite spot for people of all ages. Saddar is an optimal location for launching a new bakery plus café since Saddar, Rawalpindi is one of the most busy locality.
By creating a new niche in the bakery and bar industry, Chocolate Panaderia has a philosophy of "nothing but the best" regarding both product and service, Chocolate Panaderia will establish itself as an exceptional dessert café and bakery in This plan outlines our company concept, and philosophy.
The objective of Chocolate Panaderia will be:
• Attain sales of Rs 300, 000 in the first year.
• Increase second year sales by 50% and third year by 30%.
• Open a branch in Islamabad by the third year of business.
Chocolate Panaderia will be a hospitality bar & bakery dedicated to providing high-quality desserts in a comfortable atmosphere for clients who seek a fun "gourmet" experience outside restaurants. We intend to make enough profit to generate a fair return for our investment and to finance...

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