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Business Plan Essay

1118 words - 5 pages

Writing a Business Plan:
The following is a suggested business plan outline.
I. Cover Page
Provide your company name, address, and contact information along with owner name(s) and contact information for primary contact.

II. Table of Contents
Include a table of contents as a quick reference to topics discussed in your plan.
I. Cover Page
II. Table of Contents
III. Executive Summary
IV. Financing Proposal
V. Company Description
VI. Industry Analysis
VII. Products & Services
VIII. Market Analysis
IX. Management & Organization
X. Operational Plan
XI. Financial Plan & Projections
XII. Supporting Documents

III. Executive Summary
WRITE THIS LAST! Summarize your business plan ...view middle of the document...

VII. Products & Services
List and describe your products (or services). What are your distribution channels? Include details concerning your competitive advantage. Provide the pricing structure for your products/services.

VIII. Market Analysis
Use statistics, demographic research, and industry information where appropriate. Be as specific as possible. Remember to cite your sources.
Product
Describe the product or service from your customer's point of view. What do customers like and dislike about your products/services? What services are offered as part of the product (delivery, service, warranty, support, and/or refund offers)?
Customers
Describe your customers, their characteristics, and location. Why do they trade with you? What do they like about your company?
Competition
List major competitors - describe size, location, and reputation. Compare your goods and services with theirs. What are their major advantages? What are yours? What value do you bring to customers that competitors do not?
Location
Include your location needs. What kind of space do you require? Is it leased or owned? Why is the area desirable? Why is the building desirable? Is it easily accessible? Is the street lighting adequate? Research market shifts or demographic shifts when choosing your location.
Marketing Strategy
Explain your pricing policy. How do you promote, advertise and sell? How do you distribute or deliver your products/services? What customer services will you offer?
Customer Demand
Using the information obtained in the previous sections of the marketing plan, calculate a forecast for demand for your product/service. How many customers do you plan to have in one year? Five years?

IX. Management & Organization
Who has management responsibilities? Include the resumes of key managers as supporting documents. Include position descriptions for all key employees. List important advisors, such as attorney, accountant, banker, insurance agent, and advisory board or board of directors. Include estimated financial costs and necessary services provided.

X. Operational Plan
Production/Service
Discuss methods of production or service delivery, product or service development, quality control, inventory control.
Credit Policies
What is your credit policy? Do/will you sell on credit? What are the terms? Explain how you perform a credit check. What are your collection policies?
Personnel
How many employees are required? What skills are necessary? Define the pay and personnel policies. Are there any position descriptions and/or training programs?
Equipment, Technology, & Inventory
How much inventory is needed? What is its value? Why is that amount of inventory...

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