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Business Plan Essay

4044 words - 17 pages

III. General Company Description

Mission Statement:
Adap-Tec Clothing’s mission is to offer quality name brand adaptive clothing apparel in an assortment of sizes and styles to accommodate all varying body styles and shapes.

Goals and Objectives:
* Create a shopping environment that caters to the apparel needs of the disabled of all ages.
* To earn 80% marketing share and become the number one store in the Central Valley area.
* To have a customer base of a 1,000 by the end of the first operating year.
* To achieve a positive net profit by the end of the first year.
* To be an active and vocal member in the community supporting the special need population.

...view middle of the document...

This clothing will enhance their comfort and reduce frustration with the easy to use closures and accessories. We will increase self-esteem with attractive clothing that will make them feel and look great.

IV. PRODUCTS & SERVICES

Adap-Tec Clothing is committed to improving dressing routines for individuals living with a disability and other restrictive conditions. Much time, research and innovative thinking has gone into each and every piece - created with both function and fashion in mind. The transformed cuts of the collection have been developed for the sitting, standing, and recumbent position of the special needs person. Our adaptable clothesline is guaranteed to withstand the rigors of standard washers and dryers. Solve unique dressing challenges using our Adaptation Specialists. Reduce physical and mental stress with Extreme Clothing line for minimum physical effort and maximum dignity. Enhance comfort with clothing and accessories designed with you in mind. Reduce Frustration with easy to use closures and accessories. Increase self-esteem with attractive clothing by looking and feeling great.

Clothing by Need
Amputee
Autism
Alzheimer’s
Arthritis
Burn Injuries
Diabetes
Foot conditions
Geriatric
Incontinence
Nursing Home
Orthopedic conditions
Parkinson’s
Post mastectomy
Post-surgical
Multiple Sclerosis
Spinal Cord Injury
Wheelchair and Scooter accessories

Departments
Men’s Apparel
Women’s Apparel
Infant Apparel
Children Apparel
Men’s Footwear
Women’s Footwear
Infant’s Footwear
Children’s Footwear

Accessories
Knee straps for proper sitting posture and to keep your knees together.
Sleeve guards for legs and arms.
Nursing Home labels.

Services
Adaptation Specialist
In-store Custom Alteration

V. Marketing Plan

Marketing activities and strategies result in marketing products available that satisfy customers while making profits for the companies that offer those products. Marketing produces a “win-win” because customers have a product that meets their needs and healthy profits are achieved for the company. A focus on what that customer wants is essential to successful marketing efforts. This customer-orientation must also be balanced with the company’s objective of maintaining a profitable volume of sales in order for the company to continue to do business. Marketing is a creative, ever-changing orchestration of all the activities needed to accomplish both of these objectives.
The American Marketing Association’s definition of marketing is “The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives”.
Telephone, Fax, Mobile, Contact and Visit Website are sources for our company’s marketing. When we need a "plumber" or a "builder" for a project around the house or maybe a "chocolate cake" for that special occasion we'll often turn to our friends, work...

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