Business Plan Essay

478 words - 2 pages

In today’s society, there are many accessories that we use daily that make our lives much easier & manageable. At Manola Sunglasses, we’ve created sunglasses that can be used for all purposes, styles, and more durable than any other sunglasses. Any company can make any type of sunglasses now a days, but our “Manolas” sunglasses are fashionable & stylish for all ages, and are overall all-purpose sunglasses. Purposes such as; driving, sports, fashion, safety guards, prescription uses & anything in between. Our Manolas are in reach at any income level, and are made with high quality materials that will last forever. Manolas are a guaranteed investment for the future.
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Our product will be sold at all retail stores, optical vision stores, and even sold at your local eye doctor office. There are a variety of colors, design styles, and frame styles to choose from, that will be appealing to all ages, and used for all purposes.
The lenses we use for our Manola sunglasses are glare resistant which deflects any type of sunlight that will interfere with anyone’s vision, 100% UV protection. We also provide all different types of shades tints, from light to dark that you may desire. Our shade tints vary from 50%, 35%, 30%, 20%, 15%, 5%, which make our Manola sunglasses very customizable. As consumers, we are always set to buy the type of products that are presented for sale. For example; when a customer goes into “Best Buy” and they are there to buy a computer, the customer is limited to the products Best Buy have for sale. The customer has no option to customize their computer the way they want it to look or work, unless they make online purchases. At our “Manola Sunglasses Store” which we have 50 locations in every state in the U.S., our customers have the option to 100% customize the way they want their sunglasses to look from all aspects such as color, style, design print, frame style, lenses and more.
The retail price is set at a very reasonable price that is affordable to most people starting at $15 to $35, upon personal customization. Our ultimate purpose and goal at Manola Sunglasses, is to bring the world its most durable pair of sunglasses that people can invest in, to last forever and be used for anything or any purpose customized the way you want them.

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