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Business & Marketing Plan Essay

1075 words - 5 pages

dear Sir I need a detailed Marketing Plan for a CCTV,Security and Communication Industry,kindly email me with your marketing plan,

Thanking you

medium-sized and large organizations
The main contents of a marketing plan are:[4]
1. Executive Summary
2. Situational Analysis
3. Opportunities / Issue Analysis - SWOT Analysis
4. Objectives
5. Marketing Strategy
6. Action Program (the operational marketing plan itself for the period under review)
7. Financial Forecast
8. Controls
In detail, a complete marketing plan typically includes:[4]
1. Title Page
2. Executive Summary
3. Current Situation - Macroenvironment
* economy ...view middle of the document...

Marketing Research
* information requirements
* research methodology
* research results
9. Marketing Strategy - Product
* product mix
* product strengths and weaknesses
* perceptual mapping
* product life cycle management and new product development
* Brand name, brand image, and brand equity
* the augmented product
* product portfolio analysis
* B.C.G. Analysis
* contribution margin analysis
* G.E. Multi Factoral analysis
* Quality Function Deployment
10. Marketing Strategy [6] - segmented marketing actions and market share objectives
* by product
* by customer segment
* by geographical market
* by distribution channel
11. Marketing Strategy - Price
* pricing objectives
* pricing method (e.g.: cost plus, demand based, or competitor indexing)
* pricing strategy (e.g.: skimming, or penetration)
* discounts and allowances
* price elasticity and customer sensitivity
* price zoning
* break even analysis at various prices
12. Marketing Strategy - Promotion
* promotional goals
* promotional mix
* advertising reach, frequency, flights, theme, and media
* sales force requirements, techniques, and management
* sales promotion
* publicity and public relations
* electronic promotion (e.g.: web, or telephone)
* word of mouth marketing (buzz)
* viral marketing
13. Marketing Strategy - Distribution
* geographical coverage
* distribution channels
* physical distribution and logistics
* electronic distribution
14. Implementation
* personnel requirements
* assign responsibilities
* give incentives
* training on selling methods
* financial requirements
* management information systems requirements
* month-by-month agenda
* PERT or critical path analysis
* monitoring results and benchmarks
* adjustment mechanism
* contingencies (what ifs)
15. Financial Summary
* assumptions
* pro-forma monthly income statement
* contribution margin analysis
* breakeven analysis
* Monte Carlo method
* ISI: Internet Strategic Intelligence
16. Scenarios
* prediction of future scenarios
* plan of action for each scenario
17. Appendix
* pictures and specifications of the new product
* results from research already completed
18. The exact nature of your business, your marketing strategy, and the uses for your marketing plan dictate its contents. You add detail or take it away to suit your needs. In the real world you’ll want to customize your outline according to whether you are selling products or services, to businesses or consumers, or you’re a nonprofit organization.
19. Palo Alto Software...

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