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Business Managemnt Essay

2654 words - 11 pages

6/27/2015

First break all the rules | The Economist

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First break all the rules

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The charms of frugal innovation
Apr 15th 2010 |  ...view middle of the document...

 This
miracle of compression sells for $800,

The politics of the Obamacare
decision: Expect more shouting

instead of $2,000 for a conventional ECG,

Democracy in America | Jun 26th, 14:33

and has reduced the cost of an ECG test to
just $1 per patient.

Barbara Hepworth: Carving a niche
Prospero | Jun 26th, 14:25

In Chennai, 200 miles (326km) farther east,
Ananth Krishnan, chief technology officer of
Tata Consultancy Services (TCS), is equally

Gay marriage in America: A constitutional
right

excited about an even lower­tech device: a
water filter. It uses rice husks (which are

Democracy in America | Jun 26th, 13:22

among the country's most common waste
products) to purify water. It is not only robust and portable but also relatively cheap, giving a

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large family an abundant supply of bacteria­free water for an initial investment of about $24
and a recurring expense of about $4 for a new filter every few months. Tata Chemicals,
which is making the devices, is planning to produce 1m over the next year and hopes for an
eventual market of 100m.
These innovations are aimed at two of India's most pressing
health problems: heart disease and contaminated water.
Some 5m Indians die of cardiovascular diseases every year,
more than a quarter of them under 65. About 2m die from
drinking contaminated water. The two companies are already
at work on “new and improved”—by which they mean simpler
and cheaper—versions of these two devices.

http://www.economist.com/node/15879359

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6/27/2015

First break all the rules | The Economist

There is nothing new about companies adapting their products
to the pockets and preferences of emerging­market
consumers. Unilever and Procter & Gamble started selling
shampoo and washing powder in small sachets more than
two decades ago to cater for customers with cramped living
spaces and even more cramped budgets. Nike produces an

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Muslim women athletes. Mercedes puts air­conditioning
controls in the back as well as the front of its cars because people who can afford a
Mercedes can also afford a driver.
But GE and TCS are doing something more exciting than fiddling with existing products:
...

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