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Business Management Essay

1107 words - 5 pages

issues. Moreover, I deeply understood that an appropriate skills and knowledge of a manger will be mandatory to support the change of global mind-set, lead to effectively operate in a competitive global environment.

First of all, I had to have a deep understanding on global mind-set to help River Island to expand efficiently in Singapore. The political image of a country is vital in attracting foreign investment. Singapore’s effort to address this concern has successfully sculptured a clean and corruption-free image. Singapore’s efficient and transparent bureaucracy makes it an attractive destination for foreign investors, such as River Island. Thus, the cross-cultural knowledge attuned ...view middle of the document...

Although Malay is the national language, but English is the common language used for business and government. This will be an advantage to our company, as we will not have a language barrier (Buller, Kohls & Anderson. 2000).

Furthermore, we saw the cultural differences that exist between Great Britain and Singapore. Different perspectives in decision-making of workplace between two countries will be an issue to River Island. According to Schwartz (1999), Singapore has a high power distance compared to the United Kingdom. Singaporean has a strong value and adheres to a hierarchical relationship in society. The country has unequal relationships phenomenon between people, for instance, juniors are supposed to keep their opinions to themselves unless specifically and directly asked. To compare, UK is a society that believes that inequalities amongst people should be minimised, to get close to each other in their daily work relationship and fell equal, hence to have an efficiently workforce. Depending on Trompenaars (1996), Singapore is more a collectivistic society than individualistic. The concepts of group and harmony are more important than the individual. On the contrary, British are a highly individualistic and private people. Unquestionably, we can see Singaporean have a very different cultural phenomenon to compare to British. Therefore, we will need to deal with different cross-cultural issues such as differences values and attitudes, also to deal with the changing managerial perspectives.

As a manager, the evolution and change in global perspectives will be needed to adapt to the global market (Kedia, and Mukherji, 1999). To expand the market in Singapore, manager should be aware that there are differences across nationalities and cultures between UK and Singapore. River Island needs to face differentiation of Singaporean and UK managers differ greatly in the attitudes toward risk when they make decisions for their different values in uncertainty avoidance. For example, Singaporean is more traditional and structure on the way of work, they like to work everything with plans and try to avoid risk. Contrasted with, British can change plan as new information comes to light (Hofstede. 1993). Our team did study a lot of Singapore environment in order to help us to expand the market smoothly. For instance, Singapore is bicultural societies where people tend to adapt from the western. We also estimate foreign competitive threats, assess political...

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