Structure of the Textbook:
Unit 1 Basic Knowledge of Business Letter Writing
Ⅰ. Form and Structure of Business Letters
3. Addressing Envelopes
Ⅱ. Writing Principles of Business Letter
Unit 2 Establishing Business Relations & Inquiring Credit Reference
Ⅰ. Letters for Establishing Business Relations
1. Importer Writes to Exporter
2. Self Introduction by Exporter
3. Exporter Writes to Importer
4. Self Introduction by Manufacturer
5. Manufacturer Writes to Importer
6. Letter Referring to a Bank Reference
7. Reply to the Above
Ⅱ. Supplement: Some Useful Sentences on Establishing Business ...view middle of the document...
For a newly establish firm, it can serve as the basis fro starting business, while for an old one, it can help to expand business and increase the turnover. In international business, owing to the geographic distance which separates the seller from his buyer, businessmen usually approach the foreign merchants through communication in writing. Of course, there are some other channels such as attendance at trade fairs and exhibitions held both at home and abroad and mutual visits by trade delegations and groups.
To facilitate the establishment of business relations, a business man should first get to know the necessary information about the prospective dealers. He can obtain such information form various sources, including the advertisements in newspapers and periodicals, his business connections, banks and chambers of commerce, etc.
Steps of writing the letter:
1. The source of information (how you learned of his company)
2. Brief introduction to your own company (the scope of your business, little advertising in your products or service)
3. The intention of writing this letter (what kind of business you want to do with them, e.g. to purchase their products, to sell your own products, to enter into a joint venture with them, etc.)
4. Expressing the expectation of cooperation and early reply.
Dear Mr. Ewing:
I met your business associate, Manuel Arroyo, at the oil Club last Thursday and he suggested that I contact you regarding the services and products of my agency, China Resources Mining and Recovery Corporation. Ewing Properties is, of course, known world-wide in the international oil exploration and extracting industry. Our company is contracting you in hopes that you might be interested in new suppliers of high-quality, field-tested oil equipment and related services.
Specially, we are the office in charge of sales of Chinese exploration equipment. As you know, China has been operating the extraction of the considerable oil reserves in its western provinces for over 30 years. We are thus able to apply considerable technology and know-how to the design and manufacturing or today’s most efficient oil field equipment.
Our latest catalogue, sent under separate cover, is designed to give you a rough idea of our company’s history and new product developments. Should you be further interested, please contact us at any time.
Very truly yours,
William Hanson, General Manager
Cc: Manual Arroyo
Through the courtesy of your embassy in China, we learn that your firm is interested in establishing business relations with a Chinese firm to sell various light industrial products of your company to China.
We have been engaged in import business for many years and are well connected with all the major dealers here. We, therefore, feel sure that we can sell large quantities of your goods if your offers are favorable.
We would like you to send us a catalogue and pricelist, and...