This website uses cookies to ensure you have the best experience. Learn more

Business Industry Essay

4214 words - 17 pages

| Consumer Behavior |
Assignment A :

| Define consumer behavior.Explain briefly the consumer buying decision process?    | |
2 . |  What do you mean by post purchase behavior? Explain this with the help of suitable examples.   | |
3 . | What are the environmental factors influencing buyer behavior? Explain the reference group with the help of suitable examples.  | |
4 . | Explain the concept of motivation in the consumer behavior with the help of suitable examples.  | |
5 . | Explain the Cognitive Learning Theory with the help of suitable examples. | |
6 . | a )What are attitudes?  Discuss briefly the strategies of attitude ...view middle of the document...

He continues talking, obviously completing a personal phone call, without looking up. After several seconds, he says, "l've got to go. I've got a customer." He hangs up and looks up, saying, "May I help you?” Mrs. Benjamin takes a seat on her own initiative and tells him that she wants to open a current account. The CSR reaches for the signature card and service brochure and starts quoting the monthly balance requirement to avoid a service charge on a regular current account.
Mrs. Benjamin changes direction entirely and indicates her particular interest in "something that offers an overdraft line of credit ... does the bank offers anything...?.”Clipping her last question, the CSR refers automatically to the cash reserve account and says that it's something customers have to qualify for. He informs Mrs. Benjamin that she'll have to fill out a credit application and the bank will probably start her off with a Rs. 25,000 line and see how she manages it. Then, after a while she can request an increase if she wants. He asks the necessary questions and completes the paperwork to open the current account and hands her the cash reserve application, telling her that she can mail it back or drop it off next time she's in the bank. He asks her if she wants an ATM card. She says no, and that's the end of that discussion.  She selects her check style, gives him her opening deposit, and finishes the transaction. As Mrs. Benjamin leaves the bank, she wonders if everyone who works for the bank is as poor in human relations skills as this CSR. She also wonders if she made a mistake by not just walking out after being told, in essence, that she might not be a good enough customer  to qualify for more than Rs. 25,000 of the bank's credit. Well, anyway, she's stuck with them now - for a while at least. She'll wait and see how it goes over the next few months, and she thinks to herself, "If I'm still not comfortable with the bank, I'll shop around and move my account to a bank where the people treat you as if you really matter to them."

1. | The case presents a pre-purchase information search situation. How well has the bank fulfilled the informational needs of the customer? |
2. | How is the above interaction likely to affect the customer's perception of the bank? |
3. | What is the marketing implication of the above interaction? How would you advise the bank in terms of fulfilling the informational needs of customers? |

2 . | Environment Management |

Assignment A:
1 . | Explain what is industrial ecology? How can you implement the concept of industrial ecology in any organization? | |
2 . | How can environmental management help achieve sustainable growth? | |
3 . | How TQM can help in achieving targets of environmental management? | |
4 . | Write a note on Global Environmental Problems, and what should be the role of an individual in solving them? | |
5 . | Write short note on any three of the...

Other Papers Like Business Industry

Business Industry Essay

1457 words - 6 pages of management as something distinct from other functions of business such as finance, accounting, production and distribution. A critical part of Fayol’s theory of the principles of management was to identify a set of principles that could be taught at schools and universities. This was an early indication that management should be considered as a professional activity. Max Weber was a sociologist interested in the nature of authority

Business Model Analysis in the Fast Fashion Industry

4714 words - 19 pages Cover Page Business Model Analysis in the fast fashion industry Table of Contents 1. Introduction 3 2. Industry environment of fast fashion 4 2.1 PEST analysis 4 2.2 Five forces analysis 6 2.3 Summary of findings 7 3. Analysis of Zara and H&M 7 2.1 Analysis of Zara 7 2.1.1 Vision, mission and objectives 7 2.1.2 Internal analysis 8 2.1.3 Business model canvas 8 2.1.4 Value proposition canvas 9 2.2 Analysis

System Dynamics in Business Forecasting: a Case Study of the Commercial Jet Aircraft Industry

5324 words - 22 pages System Dynamics In Business Forecasting: A Case Study of the Commercial Jet Aircraft Industry James M. Lyneis Senior Vice President Pugh-Roberts Associates 41 William Linskey Way Cambridge, MA 02142 May 1998 Abstract Forecasts of demand, revenues, profits, and other performance measures are a common input to managing a business. And while we intellectually appreciate the difficulties with forecasts, the use of assumptions about the future is

Business Report for Sky City Entertainment Group Limited and Tourism Industry

2341 words - 10 pages Business report for Sky City Entertainment Group Limited and tourism industry. Contents Introduction 3 Discussion of findings 3 Industry background 3 Investigation of Financial information 5 Accounting elements 5 Ratios analysis 6 Profitability and Efficiency Ratios 6 Financial Stability Ratios 7 Financial Structure Ratios 7 Investment Ratios 8 Share Market Data 8 Brokers Recommendation 8 Share performance 9

To What Extent Is It True That the Amount of Profits Earned by a Business, in an Economic Downturn, Depend Upon the Industry in Which It Operates?

1389 words - 6 pages market and in this case Apple reacted a lot better than Nokia proving it is the business and not the industry in which it operates. It not only the general companies which are hit when the recession strikes, nearly all companies have to change their plan in order to survive, one other industry which always comes under attack when it hits it the property industry. This industry can be affected in many ways, one of which is raising house prices

How Two Business (Transport for London (Tfl) an Organisation in the Transport Industry, and One Touch Leisure Centre) Organise Themselves in-Order to Achieve the Businesses’ Purpose

2369 words - 10 pages For this assignment I’ll be describe how two business of my choice (transport for London (TFL) an organisation in the transport industry, and One touch Leisure centre) organise themselves in-order to achieve the businesses’ purpose – the business’ reason for existence. In-order for any to achieve its purpose or to make progress, planning is essential to ensure success, strategic planning is planning that is generalised to the whole


2591 words - 11 pages traditional core business areas, including eight Group's engineering offices and four Design Institutes, as well as its own national research laboratory. Early on the country had an international profile building heavy industry and infrastructure in Asia, Africa, and the Middle East. With the encouragement of the Chinese government and financing assistance from the Export-Import Bank of China, CSEC has taken increasingly bold steps as a builder and

Boeing Industry

740 words - 3 pages II. Industry Level Boeing Company’s main purpose of business is the production of Airplanes for commercial use and cargo delivery. Boeing Company also engages in different sectors of defense, space, engineering and security industry. They are more known for their work in the earlier. They produce aircrafts for numerous commercial airline companies of numerous countries. The Commercial Aircraft Manufacturing Industry is an extremely

Tourism Industry

5392 words - 22 pages impact of “Government Policies” (Corporate Strategy), on the competitiveness of its sectors, industries and firms (business units) is clearly elaborated and India (as a conglomerate) and its Tourism Industry (one of its business units) are no exception to this. Tourists, Tourism and Tourism Industry – While ‘Tourists’ are people from surrounding areas or from other parts of the country or overseas, who travel around our State for various

Trucking Industry

832 words - 4 pages transported in the United States during 2009, which equates to 8.8 billion tons and approximately $544 billion in revenue. The truckload industry is highly fragmented and is impacted by several economic and business factors, many of which are beyond the control of individual carriers. The state of the economy, coupled with equipment capacity levels, can impact freight rates. Volatility of various operating expenses, such as fuel and insurance

Airline Industry

2458 words - 10 pages PAGE PAGE 1 Airline Industry The airline business has been in existence for over 75 years. There have been many ups and downs in this particular industry's economy. While history has shown that over 140 airlines have declared Chapter 11; only a few airlines have truly emerged. At Present, the U.S. airline industry is facing a financial crisis and the outlook is bleak. The airline industry crisis was dramatically accelerated by the

Related Essays

Mining Industry Business Confidence Report

788 words - 4 pages Bharat Book Bureau provides the report, on “Mining Industry Business Confidence Report”. The report industry executives indicate a positive opinion about company and industry growth. Mumbai, India: Bharatbook announces a report on “Mining Industry Business Confidence Report”. The mining industry is expected to record higher expenditure towards new product development and research & analysis. Summary The existing economic

Business Research On Telecommunication Industry Essay


Industry Environment Business Strategy Gap Analysis

6393 words - 26 pages Table of Contents Introduction: 2 Macro-Environment Business Strategy Gap Analysis 8 Industry Environment Business Strategy Gap Analysis 9 Strategy-Capability Gap 9 1. Macro-Environment Analysis 16 2. Industry Analysis 22 2.1 Threat of New Entrants 22 2.2 Bargaining Power of Suppliers 24 2.3 Bargaining Power of Buyers/Customers 25 2.4 Power of Substitutes 26 2.5 Intensity of Industry Rivalry 27

Business Ethics And The Food Industry

3794 words - 16 pages industry, a corporation’s actions/inactions are often far reaching. Corporate Social Responsibility (CSR) is not a new concept. The idea that a business (or business person) should behave in an ethical and socially responsible manner has roots in Biblical times with the advent of usury laws. During the 1700s, Benjamin Franklin was an early advocate for business ethics, going so far as to form a club for young businessmen, tradesmen, and merchants