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Business Ethics Essay

2006 words - 9 pages

Business Research Ethics
“Ethics are norms or standards of behavior that guide moral and choices about our behavior and our relationship with others” (Cooper & Schindler, 2011, p.). When a business conducts a research, the business uses ethics to guarantee that no individual will be hurt or suffers from the consequences from the research. When a business is planning a research, some of the ethics a business must consider are to: protect the rights of the individual, follow the ethical standards, and to ensure that the information that is acquire is ethical. The purpose of the research is not to allow any type of physical harm, discomfort, pain, embarrassment, and the loss of privacy ...view middle of the document...

One way pharmaceutical companies can violate their code of ethics is by skewing the information about their drugs. In the case of Neurontin, manufactured by Pfizer and Parke-Davis Neurontin is the brand name of the gabapentin drug (Ramirez de Arellano, 2009). The Food and Drug Administration (FDA) approves Neurontin to treat people who have epilepsy and post-herpetic neuralgia. Besides treating epilepsy and post-herpetic neuralgia, Neurontin also can be use for off-label uses to treat some diseases that the FDA does not approve like migraines, restless leg syndrome, and bipolar disorder. Also, some physicians would prescribe Neurontin for off-label uses to people who suffered from insomnia and hot flashes.
With time, the sales of Neurontin for off-label uses increased to $2.7 billion in 2004. The increased of the sales were because of physicians prescribing Neurontin for off-label uses for their patients. Pfizer was urging physicians to prescribe Neurontin for off-label uses that were considered illegal, and Pfizer was fined $430 million in criminal fines and civilian penalties. The Food and Drug Administration do not approve the uses of off-label uses, and pharmaceutical companies like Pfizer want to have the approval of these off-label uses. With the approval from the FDA, Pfizer will be able to broaden the drug’s market, but without the approval promoting or advertising off-label uses is prohibited (Ramirez de Arellano, 2009). In addition with the approval of the FDA pharmaceutical companies will be able to publish their studies that claimed the benefits of their drugs.
When pharmaceutical are determined to prove that their products are safe and effective, sometimes they become part of unethical practices. Some pharmaceutical companies are willing to manipulate their own trial data to manufacture good results to make their ineffective and unsafe drug seem safe and effective (Benson, 2010). A recent report from BCC, the report explains that in some countries pharmaceutical companies are not required to submit their entire safety data in their journals when submitting it. Without requiring drug companies to publish all of their safety data, these companies can submit information that only provides only what seems to be positive data and hide the negative data. “Pharmaceutical companies can manipulate their own trial data to manufacture good results” (Benson, 2010).
In a legal case against Neurontin, Pfizer and Parke-Davis used some strategies to cover up some unfavorable findings from their research. When their strategies were uncovered in 2008, Pfizer and Parke-Davis detained reports where it proved that there was no evidence of the drug’s efficacy, their negative data was reinterpreted, and the grouping of negative and positive studies to counterbalance the results. According to “Ramirez de Arellano” (2009), “In some cases, legitimate researchers saw their findings rewritten and recast to, in the words of one of...

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