Business Envioernment Essay

3678 words - 15 pages

Business Environment

TABLE OF CONTENTS
INTRODUCTION 1
TASK 1 1
1.1 Purpose of different types of the organizations 1
1.2 Key stakeholders of the British Airways 2
1.3 Responsibilities of the organization and strategies to meet them 3
2.1 Economic system and allocation of resources 4
2.2 Impact of fiscal and monetary policies on the British Airways 4
2.3 Impact on regulatory and competition policies on the BA 5
TASK 2 7
3.1 Role of the market structure of the airline industry 7
3.2 Role of market forces in shaping the organization shape 7
3.3 Impact of the business and cultural environment on BA enterprise 8
4.1 Significance of the International trade for the BA ...view middle of the document...

Mainly organizations can be categorized into three categories including public sector, private sectors organization and sole traders. Public sector organizations are able to sell their shares publically and all power is in the hands of the government. They can raise limitless capital and there is no restriction over transfer of share. High status of the enterprise is attracting investors and customers towards their brands (Kew and Stredwick, 2005). Private sector companies have their own legal entity and they can sell share with the consent of their shareholders and easily raise finance from the sale of their share. Sole-trader is a person who runs his personally owned business and employs people. Legal formalities are required to operate such business because total control of the business is held by the owner of the firm. They are free to change working hours and enjoy complete autonomy (Ryley and Chapman, 2012).
British Airways comes under private organization category because its main aim is to earn profit and achieve growth in the market.
* Mission: British Airways intends to establish itself as the world’s favorite and most profitable airlines. For that, it is focused on providing qualitative and enjoyable flying experience to users to attract their customer base (B A, 2007).
* Vision: BA is concentrated on the quality assurance scheme to overcome the negative impact of carbon emission on the environment and climate and it also tries to reduce cost to passengers. The firm wants to make itself a responsible organization and target worldwide customers.
* Short and long term objectives:
Short term objective of the organization is to retain and attract customers towards its brands by adopting innovative equipment in development of its products and services in its operations. Long term objective of the firm is to provide benefits to the customers, contemporaries and shareholders. It also aims to establish itself as world's leading global premium airline (B A, 2007).
* Goal of the organization: Assigning responsibility and delegation of the work to the employees to enhance their confidence, so that they will remain with the enterprise for longer time. Long term goal of the British Airway is to accomplish conservative projects by reducing carbon emissions and wastage and improving air quality.
1.2 Key stakeholders of the British Airways
Stakeholders of the firm influence the business activities of the airline and they have been contributing in the successful implementation of the operations. Stakeholders are further classified into internal and external. Internal stakeholders include managers, employees and business owners of the enterprise (B A, 2007). Business owners of the BA are involved in the monitoring and controlling of business functions and generating profit for the company. Managers of the enterprise are important person of the firm and they involve in decision making processes and prepare strategies to...

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