Business Document Essay

516 words - 3 pages

Camper is the living history of a family business from a great family of innovators, who for more than a century and involving four generations have dedicated themselves to the footwear industry.
Company Overview
Camper is the living history of a family business from a great family of innovators, who for more than a century and involving four generations have dedicated themselves to the footwear industry. Camper was born in 1975. In order to fully understand the very core of Camper, its values and commitment, one has to go back more than 120 years.

In 1877, Antonio Fluxà, a skilled cobbler, set sail for England to investigate new methods of industrial manufacturing. Upon his return, he gathered together the best leather craftsmen in Inca (Mallorca) and introduced them to the first machines used to manufacture shoes. An impressive symbol of enlightenment! An innovative spirit transmitted down the line ...view middle of the document...

New styles, new concepts, a new spirit of adventure flourished. The solid support of a century old tradition, allowed Lorenzo Fluxà, Antonio’s grandson, to create Camper in 1975. Camper was born to be a brand: its concept was to reflect a new lifestyle, a new way of thinking based on freedom but also encompassing comfort and creativity.

In 1981, the first Camper store debuted in Barcelona. A concept that revolutionised the world of footwear retailing, incorporating a bold graphic element and a ground-breaking functional display of sizes. In 1992, international expansion began. Branches were opened in the major fashion capitals of Europe: London, Paris and Milan. Today Camper is the senior company in this sector in Spain, having maintained a healthy growth without interruption over the course of four generations!

| |Camper is not a specific shoe, but rather a style, a philosophy of life, a way of |
| |thinking and a way of making shoes. It's a way of walking! |
| | |
| |Camper shoes cannot be truly understood without understanding our origins and |
| |traditions. Camper was born in the Mediterranean. A unique part of the world known for |
| |the integration of cultures and therefore diversity. It is also famous for the |
| |established tradition of shoemaking. |
| | |
| |Camper offers a variety of products, the direct result of a commitment to creativity. |
| |The shoes are comfortable, casual, useful, functional and versatile. Camper makes shoes|
| |for walking, but at the same time, Camper makes shoes for imagining, for innovation and|
| |fun, with a clear Mediterranean flavour, as creative and individual as human beings. |

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