This website uses cookies to ensure you have the best experience. Learn more

Business Communications Paper

4057 words - 17 pages

ADMN 233

Assignment 2 Template

Assignment 2 Instructions

Assignment 2 is worth 15% of your final mark. It should be completed and submitted after you finish Chapter 7 in your textbook.

This assignment is divided into three parts, corresponding to the 3-x-3 writing process described in Unit 2 (Chapters 5 to 7) of your textbook. You will complete three activities in each part of this assignment.

Part 1: Prewriting (30 marks)
Activity A – Analyze a task
Activity B – Anticipate an audience’s needs
Activity C – Adapt your message to your audience and its needs

Part 2: Writing (30 marks)
Activity A – Research a topic and generate ideas
Activity B – ...view middle of the document...

It includes copying words from an assignment you wrote in this course into a new assignment; copying your instructor’s comments and presenting them as your own; and copying headings, outlines, sentences, paragraphs, tables, and graphics without permission or citation.

Plagiarizing someone else's writing is not allowed at Athabasca University. For information about plagiarism and intellectual honesty, consult the following page from the Athabasca University Calendar:

ADMN 233 markers use anti-plagiarism software. The consequences for plagiarism and academic misconduct are severe. If you are caught plagiarizing someone else’s text, you will obtain a zero on this assignment. A letter describing this offence will be appended to your student record. You risk being suspended or expelled from Athabasca University.

Part 1 Prewriting (Questions 1 to 11) 30 marks

Refer as needed to material in Chapter 5 of your textbook. Read the instructions for each activity. Answer all questions clearly and concisely. If possible, include examples to highlight your comments.

Activity A – Analyze a task


1. What is David’s primary purpose in sending a message to his reader? (Refer to page 95 in your textbook.) Support your answer with an explanation. (2 marks)

The primary purpose of David’s message he is sending to his reader is to inform the customer that his company will not honor customer’s claim. A business message primary is to either to inform or persuade; in this case its purpose is to inform.

2. What is the secondary purpose of David’s message? (Refer to pages 95 and 96 in your textbook.) Support your answer with an explanation. (2 marks)

The secondary purpose of any business message is to promote goodwill. David wants his company to look good in the eyes of the customer, even though they’re denying the customers claim.

3. Which channel (e.g., phone call, e-mail, or letter) is best suited to communicate this type of message? Explain your answer. Consult Figure 5.2 Choosing Communication Channels on page 97 in your textbook. (2 marks)

The best way to communicate this type of message would be to give the customer a phone call. The reason being, it allows for the customer to know quickly, you can’t meet him in person, and nonverbal cues do not matter. Although a phone call could seem impersonal, it still allows you to use verbal cues and express that “you’re sorry” to the customer.

Activity B – Anticipate an audience’s needs


4. Who is (are) the primary reader(s) targeted by this memo? Refer to Figure 5.3 Asking the Right Questions to Profile Your Audience on page 98 in your textbook to provide an explanation. (1 mark)

The primary reader targeted by this memo is Patricia Irving. The reason she is the primary reader is because she is the one that asked for the...

Other Papers Like Business Communications Paper

Global Communications Problem Solution Essay

5910 words - 24 pages dissatisfaction, lack of inter-company communication, and lay-offs are just some of the barriers keeping Global Communications from meeting their profit margins goals. In the following paper, we will examine these problems and their possible solutions. This paper will assess these solutions by evaluating their effectiveness and relativity as well as identifying their risks. A plan will be constructed and its outcomes determined. Using benchmarking

Gap Analysis - Global Communications

2060 words - 9 pages , every organization wants to maintain a positive relationship with the financial community. Lenders and bankers provide the long and short term resources necessary to finance expansion projects, acquisitions, and many other necessary functions of conducting business. These institutions generally have a responsibility to their own set of stakeholders, of whom Global Communications could be one of many. As a result, they value market share/stock

Gap Analysis: Global Communications

1368 words - 6 pages Gap Analysis: Global Communications Global Communications is a company that is quickly approaching the crossroads of its existence. In which direction is a company to go when it seems that it has reached its peak and find its self moving progressively backward? This question is the exact problem that Global Communications is currently faced with. This paper will analyze Global Communications current position and where the company wants to be

Mba - Global Communications

5233 words - 21 pages Problem Solution: Global Communications MBA500 Deborah Elver August 27, 2005 Problem Solution: Global Communications This paper will apply the nine-step problem solving model to the scenario involving Global Communications. It will provide the background, define the problem, describe end-state goals, identify and analyze an alternative solution based on benchmarking, examine associated risks, provide an optimal solution and

Integrated Marketing Communications Strategy

1669 words - 7 pages realities (Keegan, Green, pg. 543). The challenge of effectively executing this strategy across India and Vietnam is the reason why the marketing team has chosen to use the Integrated Marketing Communications (IMC) Strategy that will be covered in this paper. After careful research the team decided to go with the promotional mix such as advertising and sales promotions. This paper will consider these IMC elements; the similarities and differences


312 words - 2 pages every day? Wanting to pursue my education to get my degree • What is your favorite food? Filipino and Chinese dishes • Where do you want to retire? Manila, Philippines • What is your business goal this year? • Where do you want to vacation? Boracay Beach • Who do you admire? My grandmother because she is the most giving person • What is your mission? To give back to society once I get my degree in psychology • If you were


1617 words - 7 pages Abstract When working in a team conflicts are bound to happen. Conflicts can range anywhere from the inability to agree on a topic to the lack of participation of team members. In order to be an effective team member and agree on the content of the project, team members need to be open minded and flexible. When students are a part of a team the end result should be the same for all of those involved. However, this is not always the case


3130 words - 13 pages , liquor, sugar and business documents. This was good to run the government but in times of national security or wars, through the years congress would enact special taxes to fund the wars which would be repealed after the wars were over. In 1794 a rebellion erupted in Pennsylvania due to the whiskey tax where federal groups were sent by Washington to quall the rebellion, defending the power of congress to collect direct taxes. Benjamin Franklin

Communications - 513 words

513 words - 3 pages • Which perception factors do you think has affected the abilities of the individuals to communicate with each other? I think that it can be a combination of things that can affect the communication of individuals. It can be because of the different cultural backgrounds that we come from that can influence how we do and react to a lot of things. For example, if a person was born in China as oppose to being born in America, then there

Communications - 962 words

962 words - 4 pages Week 2 Individual Work Assignment: Goal Setting and Managing Change Student Name: Respond to each part in at least one complete paragraph. Part 1: Define one change you would like to make in yourself. It might be a behavior or anything about yourself that you would like to alter. It would be helpful to consider a change that applies to your educational goals for this paper. That could be many different things: better study habits, time

Problem Solution for Global Communications

3714 words - 15 pages step it up to increase revenues and profits. Global Communications has prepared a plan to an effort enhance the companies performance, and profit locally and globally. This plan is targeted at an international level with a goal of becoming an accurately global resource for small business and consumer customers. In this paper, a solution will be proposed for Global Communications to expedite the companies plan to improve profitability and continue

Related Essays

Communications Outline

1044 words - 5 pages Final Paper Outline Name COM 425: Communication in Organizations Instructors Name September 01, 2013 I. Introduction A. Thesis Statement Efficient structural connection will lead to powerful solidarity and the proficiency for workers at all grades of the company to work simultaneously to accomplish business goals. Productive organizational connections will supply workers the information, organization and affirmative work

Wireless Communications Essay

808 words - 4 pages Wireless Communications Paper Wireless communication involves the transmission of data from one point to another without the need to run cabling in-between. Although it seems relatively new to the end user today, it has surprisingly been around for longer than you may think dating back to the late 1800’s. The first wireless technology discovered was the Radio Frequency (RF signal). Thomas Edison and Nikola Tesla were two inventors that played a

Effective Communications Essay

1116 words - 5 pages Effective Communications Paper Your Name Course # Date Instructor: Today’s growing businesses are often requiring employees to work in teams to meet project deadlines. Working in teams comes with many benefits, such as building employee relationships and knowledge sharing. Unfortunately, teamwork has its negative aspects, such as tension or anxiety, which almost always derives from poor communication. Effective communication within

Gap Analysis: Global Communications

1624 words - 7 pages Recently the telecommunications industry has been a disappointment. Stockholders are in an uproar over plummeting returns on their investments and fear that the trend will not return to normal. There has been a drop in stock prices that top over 50%. The harsh environment has put Global Communications under the microscope to perform economically. The market is saturated with companies domestic and abroad vying for the same business. Cable