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Business And Management Essay

357 words - 2 pages

Mzumbe University Dar Es Salaam Campus College

MSC – PSCM 1 (2012 – 2013)


Subject: BUS 5021 Strategic Business Management

Maximum Marks: 30

Submission Last-Date: 12.01.2013

Maximum Word limit: 2000


1. There are three cases in the document. Students are required to develop their term-paper based on any case of their choice.

2. In addition to the information given in the case, students are encouraged to other learning resources in developing their answers.

3. Normally, the text should be typed using ‘Times New Roman’ (12 pt.) with ...view middle of the document...

7. For citation of the references, please use American Psychological Association (APA) style (accessible online) or refer MU Thesis Guidelines.

8. In case of any difficulty/ further information, always feel free to contact your instructor.


Read the attached case and answer the following questions;

1. How IBM’s IT Strategy has has evolved over time? Discuss and analyze its’ implications for IBM Canada.

2. Should Peter Silvanovich recommend proceeding with Siebel CRM implementation, as planned? Why or why not?



Read the attached case and answer the following questions;

1. What were NYF’s motives for internationalizing? Discuss and explain key lesions from NYF’s expansion into Australia and South Korea.

2. How can Gould and Price pursue new international opportunities while maintaining their premium brand? Critically evaluate the options and offer your suggestions.



Read the attached case and answer the following questions;

1. What are the important changes in the marketplace that may affect future of the Toy industry? Discuss.

2. Where do the future opportunities exist, both for the LEGO and its competitors in the Toy industry? Explain.

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