Business Analysis Part III
Glennyce J Nelson
June 29, 2012
Dr. Olivia Herriford
Business Analysis Part III
For part III of the Business Analysis project, a review of the strategic initiatives taken by The Walt Disney Company relative to organizational and operational adaptations to the changing markets. An explanation of how recent economic trends are influencing the company, strategies Disney has used or could use for adapting to the changing markets. In addition, tactics Disney has implemented or could implement to achieve their strategic goals, the role human resources management plays in helping them achieve the goals, and would I be willing to invest in this company as ...view middle of the document...
These include Disney California Adventure’s Cars Land and the Disney Fantasy a sister ship to the Disney Dream, which was very popular upon its launch a year ago.
* Making experiences more memorable and accessible through innovative technonolgy – technology is transforming almost every aspect of their business. With animation, being the heart of Disney Pixar has greatly advanced the company’s animation studio with incredible creativity with new characters, magical stories, and an unprecedented number of hit movies. The Disney Stores have been redesigned to an immersive interactive experience. The company has launched a new web site disneybaby.com, which provides important information, nursery items, and entertainment for new parents. Also they aquired the premier parent blogging site Babble.com. Through rapidly evolving technology Disney is enhancing the quality of their storytelling and personalizing entertainment experiences as well as extending their reach exponentially across businesses and brands.
* Purchase investments to create long-term growth – Marvel’s roster of characters and stories such as Iron Man, Thor, and Captain America are allowing Disney to leverage these characters across their business to create franchises, which are very important to continued growth.
* Growing internationally – the Company made significant progress in major emerging markets, including China and Russia. In Russia, they launched a Disney Channel that is free-to-air, that will reach 75% of the country’s viewers. With the launch in Russia, Disney will have more than 100 worldwide channels in the portfolio; this is up from 19 channels a decade ago. In China Disney is growning their very successful English language-teaching program. They recently opened Toy Story Land at Hong Kong Disneyland and two more lands will be opened in the near future making the park more attractive to families. Their most significant development in China is the Shanghai Disney Resort. This resort will give Disney a major footprint with two themed hotels, recreational facilities, and the most immersive and interactive castle ever built at a Disney park. (p. 1-3)
Tatics the Company has Implemented to Achieve Their Strategic Goals
As layed out in The Walt Disney Company Citizenship Targets 2012, the company’s stragic goals are:
“ACT and create in an ethical manner and consider the consequences of our decisions on people and the planet
CHAMPION the well-being and happiness of kids and families in our endeavors
INSPIRE kids and families to make a lasting, positive change in the world.” (p.2)
The following are just a few of the tactics Disney will use to achieve each of their stratigic goals: The Walt Disney Co. (2011)
2.1. Minimize their environmental footprint
2.2.1. By achieving a zero net direct greenhouse gas emissions by reducing emissions through efficiency, replace high-carbon fules with alternative low-carbon fuels,...