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Business Analysis

938 words - 4 pages

Business Analysis Part 1
Linh Galyon
February 6, 2012

Edward Adelman
Management 521
University of Phoenix

Business Analysis Part 1
As the new mutual funds manager, I have the responsibility to decide whether my company should invest in a certain company. It is important that I have the full understanding of where this company stands in the market place to ensure the most beneficial decision for my company. A SWOT analysis needs to be conducted of this potential business and the identification of who the internal and external shareholders are essential to the business decision.

SWOT Analysis
The SWOT analysis is being conducted on Apple Inc., the potential ...view middle of the document...

Growing market of “Green” and energy efficient products
1. Competition in technology with other PC industry giants like DELL, HP, Lenovo and mobile industry giants like Nokia
2. Expensive products as compared to other competitors such as DELL, Nokia, Microsoft
3. Death of Steve Jobs
4. High product substitution effect in the innovative and competitive technology market
5. Incompatibility with the windows platform
(DivyaMishra 2011)
Internal and External Stakeholders
Every company has internal and external stakeholders. The internal stakeholders within Apple Co. would be their employees, investors, and the management. The employees of Apple Inc. are groups that are interested in information that pertains to the stability and profitability of their employers. They want to gain this knowledge because with will enable them to assess the ability of the enterprise to provide retirement benefits, employment opportunities, and provide remuneration. The investors are the people who provide the capital that are at risks and their advisors are concerned with the risks their investments can take when it comes to the return and investment of it. They would need the information available to them to enable them to decide the ability of the enterprise to pay dividends. The investors are normally the owners of the company. The management and the ones who appointed them are also internal stakeholders. It is important to them that the financial statements show the results of the stewardships of management and the accountability of the management. The management has the responsibility to make economic decisions. ( Apple is fulfilling the internal stakeholders needs by providing job security, medical benefits and retirement plans. The employees at Apple has worked there for so many years that it is beneficial for Apple to provide such things for their loyalty. For the investors, Apple provides accurate financial portfolios that are available for viewing. It is important that the investors keep their faith in the company because...

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