Business Analysis

989 words - 4 pages

Business Analysis
John T. Opincar

In this paper, an overall business analysis of Apple, Inc. will describe in detail including the review of recent economic trends influencing Apple, along with the strategies the company could and were adapting to with the changing of the markets and recession. Along with informative information about the tactics Apple may have implemented or could potential implement to achieve their strategic goals. Within this paper it opened elements of the role of human resource management and the roles they played to helping the company achieve its business goals for the present and future.

Business Analysis
Apple, Inc. ...view middle of the document...

According to the recent reporting as of July 29, 2011 Apple currently has more cash than the United States government, “the U.S Treasury, the government had an operating cash balance Wednesday of $73.8 billion, tech juggernaut Apple had a whopping $76.2 billion in cash and marketable securities at the end of June.” (Griggs, 2011, p.1) Apple is doing well and the effects of the economic recession are not affecting Apple in any way, it has been a very profitable year for the company.
Economic treads influences the business and its usage of the Internet and how much access consumers are able to have while using Apple’s products. “Apple focused the bulk of its development a decade ago on delivering products that fulfilled the emerging mobility trends, the results has been expansion into new markets, which have delivered massive revenue gains.” (Harting, 2011, p. 1). The key to successful treads for Apple are to conquerors those who do not have the smart phones with smart apps or Mac computers. “Meanwhile Apple keeps its collective management eyes on the future and where the market is headed to constantly bring new solutions that deliver on trends.”(Gigggs, 2011, p. 1).
“Apple has a brand personality, which is about simplicity and the removal of complexity from people’s lives, people-driven product design and about being a really humanistic company with heartfelt connection with its customers.” (Marketingminds, 2010 p. 1). Concerning tactics, Apple has money coming in from profits there are no true needs for a lot of tactics. If there was need for tactics Apple could set up endorsements with star athletes or actors/actresses to promote products to drive more sells and revenues. Apple fully understands the aspects of the customer experience are important and that brands must reinforce the Apple brand.
Apple’s human resources management plays a major role in achieving its business goals by staying a couple of steps ahead of competition. Human resource is there to help the company be able to identify opportunities...

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