This website uses cookies to ensure you have the best experience. Learn more

Business 499 Essay

1584 words - 7 pages

Running head: DIVERSIFICATION STRATEGIES

Week 4 Assignment 2
Dr Hassan Yemer
Contemporary Business/BUS 508
Strayer University
January 24, 2011

1) Compare and contrast the two businesses—core business, their size, financials, global presence, use of e-business (marketing, sales, etc.).
A diversified company is one that has multiple, unrelated businesses. Unrelated businesses are those, which (1) require unique management expertise, (2) have different end customers and (3) produce different products or provide different services. One of the benefits of being a diversified company is that it buffers a company from dramatic fluctuations in any one-industry sector. ...view middle of the document...

1 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Wal-Mart ranked in the top ten among retailers in Fortune Magazine’s 2010 Most Admired Companies survey. Today, there are 670 stores offering a pleasant and convenient shopping experience across the United States. The size of an average store is 108,000 square feet. Each store employs about 225 associates. Their stores feature wide, clean, brightly lit aisles and shelves stocked with a variety of quality, value-priced general merchandise. Wal-Mart Supercenters were developed in 1988 to meet the growing demand for convenient, one-stop family shopping featuring our famous Every Day Low Prices. Their save you time and money by combining a full grocery line (meats, produce, dairy products, seafood and specialty deli) and their general merchandise under one roof. There are 2,967 Supercenters nationwide, and most are open 24 hours. Supercenters average 185,000 square feet and employ about 350 or more associates. There are also Specialty Shops such as the Vision Center, Tire & Lube Express, hair salons, fast food (Mc Donald’s, banks and pharmacies.” (www.walmart.com)
Kmart; on the other hand is now a wholly owned subsidiary of Sears Holdings Corporation after emerging from Chapter 11 Bankruptcy in 2003. The Company achieved several important objectives during its fast-track reorganization. The Company's accomplishments included strengthening its balance sheet and significantly reducing debt; securing $2 billion in exit financing; focusing its store portfolio on the most productive locations and terminating leases for closed stores; and developing a more disciplined, efficient organization and lowering its overall operating costs. It is now a is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, County Living, Route 66 and Smart Sense. Attention Kmart shoppers: Kmart is the #3-discount retailer in the US, behind Wal-Mart and Target. It sells name brand and private-label goods (including its Joe Boxer and Jaclyn Smith labels), mostly to low- and mid-income families. It runs about 1,300 off-mall stores (including 35 Supercenters) in 49 US states, Puerto Rico, Guam, and the US Virgin Islands. About 275 Kmart stores sell home appliances (including Sears' Kenmore brand) and more than 1,020 locations house in-store pharmacies. The company also operates the kmart.com website, which includes merchandise from sister company Sears. As stated previously; Kmart is a subsidiary of Sears Holdings Corp., formed by the 2005 combination of ailing Sears, Roebuck and Kmart. (www.searsholdings.com)
2) Compare and contrast their outcomes (one successful, one unsuccessful).
Wal-Mart’s diversification strategy resulted in a successful outcome. According to Wal-Mart Diversification (2002), “Wal-Mart’s diversification into new retail formats during...

Other Papers Like Business 499

Apple Inc Essay

689 words - 3 pages . RIM is very popular in a business community; Nokia => getting over European market. Knowing that iPhone is 30% of Apple’s net sales (p.10) and the number of units sold annually is increasing (Exhibit 1c), Apple should push sales by singing contracts with other networks (even in the USA). Prospects for iPad: A small, portable device with big storage capacity, the iPad has everything needed for market success. It’s not that expensive (from $499

Legal and Ethical Views Essay

913 words - 4 pages Strategic Management and Strategic Competitiveness By: Monica Wilson Bus 499 January 14, 2014 Introduction While completing my research on Alcoa Inc. it has been an interesting history tree at a glance from when business opened to now. You’ll never know how Aluminum has been incorporated into the public eyes over the years. With this extent research, I’ll be introducing the company’s changes over the years, and how it has an impacted

Outlook Group Erp Project

830 words - 4 pages Outlook Group: The Failed ERP Success Story By: Bandar Alogbi Kevin Ronk Farrukh Rehman Outline  Outlook Group Background  Prism Background  Previous System  Failure  Success  Comparative Analysis  Results Outlook Group Background  Over 30 years of experience in the packaging industry  Based in Neenah, WI  Annual Revenue:$50-$100 million  Employees: 250-499  A leader in packaging solutions including

Bullying in the Workplace

1496 words - 6 pages at work. Retrieved Febuary 1, 2012, from Bullyonline.org: http://www.bullyonline.org/action/action.htm Fitzpatrick, M. E., Cotter, E. W., Bernfeld, S. J., Carter, L. M., Kies, A., & Fouad, N. A. (Dec 2011). The Importance of Workplace Bullying to Vocational Psychology: Implications for Research and Practice. Journal of Career Development , v38 n6 p479-499 21 pp. International Small Business Journal. (2011, Dec). International Small Business

Social Media Research Report

905 words - 4 pages Social Media Research report Table of contents Page 1. Introduction 2 2. Definition of social media and global economy 3 3. Social media and establishments of networking sites 3 4. The business impact towards the social media 4 5. The role of the social media in the society 5 6. Conclusion 6 7. Reference list 7 1. Introduction This research report will elaborate on the social media as a

The Benefits of Offering Tuition Reimbursement to Employees

709 words - 3 pages communications. In conclusion, offering tuition reimbursement to our employees will ensure continuing loyalty, highly trained employees, and more productivity in all areas in which these degrees would apply. Resources: Companies Provide Tuition Aid, Bell, Robert. Arkansas Business 27.35 (September 6, 2010) An Overwhelming Climb The Complexities of Combining College, Full-Time Work, and Combining Tuition Assistance, Janelle L. Gagnon, Becky Wai-Ling Packard Journal of Career Development, December 2012 Vol. 39 No. 6 479-499 Why do employers pay for college? Peter Capelli, Journal of Econometrics 121 (2004) 213-241

Harley Davidson Business Environment

898 words - 4 pages Strategic Management and Strategic Competitiveness Donald E. Baker Strayer University Dr. Nicole Ortloff BUS 499-Business Administration Capstone Oct 17, 2014 Mr. Richard Teerlink age 59 joined Harley Davidson in 1981 and was elected to the board of directors in 1982. In 1988 he was appointed President, and he was named Chief Executive Officer in 1989. Mr. Teerlink is also on the Boards of Directors of Johnson Controls, Incorporated and

Determinants of Retail Customer Satisfaction: a Study of Organized Retail Outlets in Ernakulum, Kerala

782 words - 4 pages consumer research, Vol.18, P.P.483-499. [6]Prasad, C. J., & Aryasri, A. R. (2011). Effect of shopper attributes on retail format choice behaviour for food and grocery retailing in India. International Journal of Retail & Distribution Management, 39(1), 68-86. [7] Goyal, B. B., & Aggarwal, M. (2009). Organized retailing in India-An empirical study of appropriate formats and expected trends. Global Journal of Business Research, 3(2), 77-83. [8

Report on Apple

825 words - 4 pages , educational institutions, and creative professionals, to small and mid level business. In addition Apple Incs various products are sold through their online store as well as third party vendors worldwide. Apple, Inc. stands for innovation in personal computing and digital media distribution. The company aims for nothing short of a revolution when designing, developing, and distributing its line of products .Apple's products range from a host of

Managerial Issues

1178 words - 5 pages Managerial Issues Tracy Guillen UNIVERSITY OF PHOENIX Application Implementation CMGT 445 Dr. Steve Powelson May 06, 2012 Managerial Issues Managing an IS infrastructure can be a difficult task. The difficulties arise based on the type of business, preventative measures, industry standards, training, and globalization. Each of these areas needs special attention and if not managed correctly could be costly to the business. The

Developing Countries vs Developed Countries

1797 words - 8 pages The emergence of developed countries as major players in global business has made it more difficult for developing countries to succeed Contents The emergence of developed countries as major players in global business has made it more difficult for developing countries to succeed 1 1. Introduction 1 2. Global business of Developed Countries vs. Developing Countries 1 3. Role of International Organizations 2 4. Role of NAFTA 2 5. FDI

Related Essays

Bus 499 Mod 1 Case Essay

1242 words - 5 pages TUI University BUS 499 BSBA Integrative Project Module One Case Assignment Core Professor: Dr. Roberto Coto 26 June 2011 INTRODUCTION Hyde Park Electronics Hyde Park Electronics focused on the customer perspectives of customer request for delivery and customer pricing. Lewis and his team wanted to know how efficient they were in meeting the customer request for delivery of

Business Plan Essay

1551 words - 7 pages BUSINESS PLAN ECOMMERCE PLATFORM FOR PURCHASE OF TREND BASED GRAPHIC APPARELS AND MERCHANDISE RACHIT ARORA
 EXECUTIVE SUMMARY The Ecommerce Platform (henceforth referred to as Ecom) is a start-up manufacturer of a youth clothing and merchandise line targeted at teenagers between the ages of 15 and 25. Ecom develops its own proprietary clothing and merchandise line with custom made designs. These designs are based on topics that are

New Breed Of Parallel Importers Essay

965 words - 4 pages willing to pay a much higher price for the parallel import. Last year, before Apple had officially launched its first iPad in Asia, thousands had already been sold in Asian cities from Bangkok to Singapore, and at a substantial mark-up on the United States retail price. The parallel-imported iPad was sold for US $730 (S $905) in Hong Kong and between US $750 and US $1,000 in Beijing, while the US sale price was US $499. The same thing happened when

Corporate Culture/Leadership Actions Essay

1759 words - 8 pages source of life for a consumer-oriented business, the words 'it's just a job' are equally as dangerous. Positively Outrageous Service cannot be learned from a book or manual; it cannot be artificially manufactured; and it is not required by law. It is born and bred in each individual according to his or experiences, attitude, and genuine desire to succeed -- both personally and professionally. Service does not start at the beginning of each work