Marketing Plan for DeVry Restaurant Shop “DEVRY FOODS”
TABLE OF CONTENTS
COMPANY DESCRIPTION 1
Figure l –Devry Foods________________________________________________________________2
STRATEGY FOCUS & PLAN 2
Core Competency & Competitive Advantage 3
SITUATION ANALYSIS 4
Figure ll SWOT Analysis 4
Industry Analysis 5
Figure lll. Market Analysis 6
Competitor Analysis 6
Company Analysis 6
Customer Analysis 7
MARKET PRODUCT FOCUS 7
Marketing & Product focus 7
Marketin & Product Objectives 7
Target Markets 7
Points of Difference 8
MARKETING PROGRAM ...view middle of the document...
Whether students need to eat or just walk and have a beverage before their class, or just have lunch with a classmate , they are want to have a good meal or nice good beverage that DeVry Foods is going to be selling. DeVry Foods has two main products, which are to have a high recommend restaurant. The business will capitalize on the fact that there is no other food available on campus except for a vending machine on the tenth floor.
The company which will be owned and is going to be managed by a mother and son team, Ms.Gomez will opening a restaurant on the tenth floor of the campus, where all students and people that go to the school can enjoy a good meal. Ms.Gomez son is an ex student of DeVry and graduated with a BA in business management. But he always wood be late to class because he would work and have no time to eat that is why he would tell his mom about this problem. But his mom had already had a restaurant she wanted to help students out because she know that some don’t have so much money to get a meal. That is why she want to school and talk to them about this and wanted to make a change. So they told her that would say yes but that she had to put all of her work in this business and she also did this because she wanted to show her son how to run a small business.
The financial goals of DeVry Foods are going to be shown in the profits from the first month of operations and maintain a 50% gross margin. Monthly sales targets have been set and they are going to try to meet that goal because that money is going to go to DeVry College and also the restaurant. They know that in a month they are going to do good because the price are going to be fair for students.
“Devry Foods ” will be a shop located on the midtown campus at DeVry University, New York for students to go eat there. This student restaurant will offer a variety of foods from other countries so that everyone can enjoy, we will also sell drinks. We are going to be a health restaurant but with some fast food which is good once in a while. Menus will have some change every week so that we can have foods from all the countries. We will be asking the students to do some survey so you can tell us what to put so we can have everyone happy. Ms. Gomez and her son Ben will own Devry Foods. Ms. Gomez will manage the business, as she has open many restaurant but when her son Ben want to Devry college he always told her that he had to go out to buy food and be late to class. So Ms. Gomez want to talk to Devry college and talked about her idea and how they going good money out of this for the college. So this restaurant is going to have foods from other countries so that students can learn about other foods and enjoy them. Also to make students from other countries feel good and not get home sick.
DeVry midtown campus does not offer any type of foods they only have vending machine which is not a lot for students...