Business 319 Essay

3314 words - 14 pages

BUSN 319
Marketing Plan for DeVry Restaurant Shop “DEVRY FOODS”
Proposed by:
Submitted to:


Figure l –Devry Foods________________________________________________________________2
Mission 2
Goals 3
Core Competency & Competitive Advantage 3
Figure ll SWOT Analysis 4
Industry Analysis 5
Figure lll. Market Analysis 6
Competitor Analysis 6
Company Analysis 6
Customer Analysis 7
Marketing & Product focus 7
Marketin & Product Objectives 7
Target Markets 7

Points of Difference 8
Positioning 8
MARKETING PROGRAM ...view middle of the document...

Whether students need to eat or just walk and have a beverage before their class, or just have lunch with a classmate , they are want to have a good meal or nice good beverage that DeVry Foods is going to be selling. DeVry Foods has two main products, which are to have a high recommend restaurant. The business will capitalize on the fact that there is no other food available on campus except for a vending machine on the tenth floor.
The company which will be owned and is going to be managed by a mother and son team, Ms.Gomez will opening a restaurant on the tenth floor of the campus, where all students and people that go to the school can enjoy a good meal. Ms.Gomez son is an ex student of DeVry and graduated with a BA in business management. But he always wood be late to class because he would work and have no time to eat that is why he would tell his mom about this problem. But his mom had already had a restaurant she wanted to help students out because she know that some don’t have so much money to get a meal. That is why she want to school and talk to them about this and wanted to make a change. So they told her that would say yes but that she had to put all of her work in this business and she also did this because she wanted to show her son how to run a small business.
The financial goals of DeVry Foods are going to be shown in the profits from the first month of operations and maintain a 50% gross margin. Monthly sales targets have been set and they are going to try to meet that goal because that money is going to go to DeVry College and also the restaurant. They know that in a month they are going to do good because the price are going to be fair for students.

“Devry Foods ” will be a shop located on the midtown campus at DeVry University, New York for students to go eat there. This student restaurant will offer a variety of foods from other countries so that everyone can enjoy, we will also sell drinks. We are going to be a health restaurant but with some fast food which is good once in a while. Menus will have some change every week so that we can have foods from all the countries. We will be asking the students to do some survey so you can tell us what to put so we can have everyone happy. Ms. Gomez and her son Ben will own Devry Foods. Ms. Gomez will manage the business, as she has open many restaurant but when her son Ben want to Devry college he always told her that he had to go out to buy food and be late to class. So Ms. Gomez want to talk to Devry college and talked about her idea and how they going good money out of this for the college. So this restaurant is going to have foods from other countries so that students can learn about other foods and enjoy them. Also to make students from other countries feel good and not get home sick.
DeVry midtown campus does not offer any type of foods they only have vending machine which is not a lot for students...

Other Papers Like Business 319

Animal Rights Essay

641 words - 3 pages Altruistic Care Management- company description Gerri Dean Business 319-13644 Marketing Devry University Professor Teague Altruistic Care Management-company description Altruistic Care Management is a new company that provides expert solutions for consumer’s healthcare issues; my ultimate goal is address healthcare issues on a global basis. Altruistic Care Management was founded as a result of the many horror stories experienced by

The Trophy Project Essay

667 words - 3 pages signature. The antique buyer was wrong and has got the best of the person he can only hope the courts make him give it back. This is also fraud Chapter 15: Question 13 on pages 318-319 This is called heir of property because the father died without a will telling who the property go to Heirs are all the living relatives who are legally entitled to inherit the property of someone who has died without a will. (A will is a legal document stating

Marketing 571 Week One

863 words - 4 pages Running head: CLASSIS AIRLINES AND MARKETING Classic Airlines and Marketing Classic Airlines is the fifth largest airline in the world with annual earnings of $10 million. After being in business for 25 years, they have amassed more than 375 jets with 2,300 flights daily (University of Phoenix, 2010). Even with this success, there are concerns for their financial stability. The challenges facing Classic Airlines are common among

Tax Memorandum

1019 words - 5 pages To: Dr. Green Date: 1/31/2010 RE: Tax Memo #1/Gambling Activities Issue #1 Dr. Green is a practicing physician in Chicago who, as an avid blackjack and slot machine player, travels to Las Vegas every other weekend to gamble. He would like to know what criteria are used to determine whether his gambling activities constitute a trade or business for federal income tax purposes and whether or not you think his gambling activities qualify

Composition Paper

1178 words - 5 pages , 2003. 319. Print. When sales or coupons are advertised, it helps consumers save money. Advertising has no boundaries. It ranges from clothing, vehicles, food restaurants, health, medicines, groceries, utility services, electronics, furniture, cigarettes, alcohol, books, and the list go on. We are given choices on different brand names of products. They are selling their products to help consumers. For example: Diet companies try

Btec Business Level 3 Unit 1 Assignment 1 P1+P2

821 words - 4 pages store in 1869. The Sainsbury’s brand is built upon a heritage of providing customers with healthy, safe, fresh and tasty food. It differentiates itself by offering a range of great quality products at fair prices with a particular emphasis on fresh food, an ethical approach to business and continuous leadership. Size of business J Sainsbury plc consists of Sainsbury’s – a chain of 504 supermarkets and 319 convenience stores. A large

Wolfgang Keller at Königsbräu-Tak (a)

1858 words - 8 pages , 2008) In conundrums such as the case study poses it’s important to think through the fact that managerial decisions have career implications for both the manager and subordinate. It’s important to recognize individual differences in employees and management when making hard decisions for the betterment of the workplace, no matter the circumstance. Chapter eight of the text, Business Ethics, opens with the statement: Employees have all sorts of

Accounting Information Systems Paper

2569 words - 11 pages recognized entities, President George W. Bush signed into legislation during 2002 the Sarbanes-Oxley Act of 2002 (hereinafter “SOX”) also known as the Public Company Accounting Reform and Investor Protection Act of 2002. According to Gelinas, Dull, and Wheeler (2012), these entities failed to enact and enforce proper governance processes throughout their organizations, and as a result, some employees boldly violated ethical codes, business rules

The Invention Of The Automobile

1008 words - 5 pages was not growing in popularity is the drive-thru and drive-in business.(Automobile, 812) The drive-in movies became very popular for the entertainment of car owners. The first drive-in movie was developed in Camden , New Jersey in 1942. ( Burgess, 60) Driving one's automobile through a line to get a hot, prepared meal appealed to Americans, also. Just the novelty of being in a car was enough to facilitate the drive-thru and drive-in

Transformational Role of Hrm

771 words - 4 pages The Transforming Role of HRM HRM/319 The Transforming Role of HRM The role of HR has changed over the years, changing from computer applications that were tasks considered to be easy, to a very complex Human Resource information system that houses lots of different applications that assist the HR dept in functioning effectively. This paper will describe how HRIS has progressed from the personnel administration field to a business-driven

Social and Cultural Norms

1038 words - 5 pages expectations which helps in developing and maintaining the organization culture. Norms, values, customs and beliefs together determine how individuals and groups in an organization behave and interact with each other. Bibliography Boniface C, M. (2012). Organization culture as driver of competitive advantage. Journal of Academic and Business Ethics, 5, Retrieved from Burks, S. V

Related Essays

Bitcoin Cryptocurrency Essay

1856 words - 8 pages . Gox being one of the biggest exchanges at one time (McMillan & Metz n.p). Bitcoins are mined by running software through specialized hardware on the computer of a user, using computing power in securing the Bitcoin network, processing and verifying transactions, and keeping all users synchronized together (Mona & James 319). Mona and James (319) also note that the system used in creating new Bitcoins is engineered with a maximum limit of

Playa Dorada Essay

1753 words - 8 pages implementing this decision does not out-weigh the positives that will arise from constructing a new tennis facility, which will eventually prove to be very beneficial for the resort. Sources Sasser, Earl. Playa Dorada Resort: Expansion Strategy. Boston: Harvard Business Publishing, 2010. Web. "Student Recreation Center." 7 Apr. 2014. <

Business Policy Of Turkcell Analyzed Essay

1304 words - 6 pages helping them reach information quickly. OUR VALUES * We believe that customers come first * We are an agile team * We promote open communication * We are passionate about making a difference * We value people ​ OUR STRATEGIC PRIORITIES As a Leading Communication and Technology Company, * to grow in our core mobile communication business through increased use of voice and data, * to grow our existing international

Estrategia Y Plan De Desarrollo Essay

552 words - 3 pages alcanzables, medibles, y realizables. Referencias Hester S. B. & Dickerson K.G. (1984) Serving Dual-Career Families: Problem or Opportunity?, Journal of Extension, 22(4). Recuperado de London, M., Mone, E., and Scott, J. (2004). Performance Management and Assessment: Methods for Improved Rater Accuracy and Employee Goal Setting. Human Resource Management, 43(4), 319-336. Retrieved from Business Source