Busines S Essay

427 words - 2 pages

Make sure that your name, assignment number, page numbers and bibliography are included.
Make sure that your name, assignment number, page numbers and bibliography are included.

Assignment 1 - Helpsheet

Title: Assignment 1 - Marketing Techniques

Part 1

FOR A PASS

You need to write a report introducing how John Lewis and Pent Valley Technology College conduct their marketing:
* Describe what is meant by marketing and what products/services both businesses need to market.
* Briefly describe the aims of both businesses – make sure you use comment on whether they are private sector aims (survival, growth) or public/ voluntary sector aims (service provision, growth of range of provision, cost limitation, meeting quality standards)
...view middle of the document...

(M1)

FOR A DISTINCTION
For ONE of your businesses, evaluate how effective you think their use of marketing techniques has been. Justify your answer with reference to the role of marketing in helping the business meet its overall aims and objectives. You must demonstrate research and the ability to use data (validity/reliability). (D1)

Part 2

FOR A PASS

For ONE of your businesses, write a report that describes the limitations and constraints of marketing (P2). You should include the following:

* legal constraints – describe the 5 laws and give an example of how it could affect a product in your chosen business
* Sale of Goods Act 1979,
* The Consumer Protection from Unfair Trading Regulations 2008
* Consumer Credit Acts 1974 and 2006
* Consumer Protection (Distance Selling) Regulations
* Data Protection Act 1998
* voluntary constraints – describe the 2 voluntary bodies and give an example of how it could affect a product in your chosen business
* Code of Advertising Practice
* Advertising Standards Authority
* pressure groups and consumerism – describe the meaning of these terms and give an example of how they could affect the business
* acceptable language – describe the meaning of this in terms of marketing and give an example

Other Papers Like Busines S

Marketing Planning Essay

1587 words - 7 pages a design of both, product and packaging, will be developed, taking into account the existing and additional production capacity of the company; * Pricing – estimate the costs of a new product line which will help to determine the attractive price in order to meet the company`s objectives … Marketing planning is the phase of marketing management where decisions are taken on objectives, policies, strategies, programs and plans in the

Start Up Busines Case Study

1849 words - 8 pages Start Up Busines Case Study Many potential business owners start up companies or invest in companies without conducting the proper research. This causes numerous businesses to fail. I investigated a business that I as a business owner would like to establish. My analysis of the potential business will address several important topics. I will research the background of the industry, trends, how to finance the business

Job Satisfaction in Organizational Psychology

1561 words - 7 pages Satisfaction and Organizational Commitment, Sloan Work and Family, Research Network, Boston College, ttp://wfnetwork.bc.edu/encyclopedia_entry.php?id=244 Source: Jex, S. M, & Britt, T. W. (2008) Organizational Psychology. A Scientist-Practitioner Approach. Second Edition. Retrieved from uop McKittrick, R.B. (1984). An Analysis of Organizational Socialization in the Marine Corps. Retrieved from http://www.globalsecurity.org/military/library/report/1984/MRB.htm Herzberg, F. (1968). One more time: How do you motivate employees? Harvard Busines

Ethical Filter

2396 words - 10 pages Ethical Filter Worksheet Value Personal Source with Examples Justify the Value's Position in the List. Include any challenges to employing these values consistently when making personal and organizational decisions. Integrity I strive to make sure that my actions are consistent with my principles. For example, misrepresenting oneself or the company is against my principles. In my

Assignment 4

1714 words - 7 pages global cereal business and expand their global success even more. Pringles acquisition around triple the size of Kellogg's international snacks organization busines as well as adding complementary products to the orgranizations to bring higher quality snack brands involving Cheez-It, Keebler, Special K Cracker Chips, and so on. After looking over all this information, I believe that Kellogg's decision to acquite with Pringles was a wise desicion

management issue

2640 words - 11 pages and busines s decisions, John Mackey does what he believes is right and promotes a lifestyle and company o f health, fulfillment and ethical principles. It is no surprise that his approach may be dif ferent, because he is different. Raised in Houston, Mackey studied philosophy at the University of Texas in Austin, but he never got a degree. He remains an omnivorous intellect (Fishman, 2004).The artic le “Not your average Grocerâ

Greg Stambous

2415 words - 10 pages the same time, Greg continue to find and vary the portfolio suppliers, negotiating joint venture with partners in Uruguay, Brazil, Mexico, India, Iran, Fiji, Brunei and Turkey. Once the low cost management came successful, the leader of Stambos began to concentrate on differentiating their products as to be packaged and healthy products. They always printed honestly the origins and its ingredients on the product’s labor to dispel the

Benefits and Challenges..Fair Value Accounting

2543 words - 11 pages Perspectives, 1-9. McCarroll, John & Khatri, G. (2012). Fair Value Measurement Under IFRS 13. Accounting Ireland. Volume Volume 44. No. 4 Penman, S. (2010). Accounting for Value. New York City: Columbia Busines School Publishing. Ramanna, K. (2013). Why "Fair Value" is the Rule. Harvard Business Review, 1-4. Sorkin, A. (2008, July 7). Are Bean Counters to Blame. New York Times, pp. 2-4. Zyla, M. (2011). Fair Value Measurements-A History of Controversy. Fair Value Accounting, Fair Value Measurements, 1-3.

Investment Alternative Benchmarking: Bernard Lester Inc

4467 words - 18 pages ). Ross, S. A., Westerfield, R.W., & Jaffe, J. (2005). Corporate finance. New York: The McGraw-Hill Companies. Schwarz, Jason. (2009) Eight reasons why Bank of America is going to $20. Seeking Alpha. Article retrieved on March 01, 2009 from http://seekingalpha.com/article/121694-eight-reasons-bank-of-america-is-going-to-20?source=article_sb_popular Steinberg, M. (2008). Saab may be GM’s hope for the future. Seeking Alpha. Article retrieved on February 26 2009 from http://seekingalpha.com/article/108284-saab-may-be-gm-s-best-hope-for-the-future Viwe, T. (April, 2007). Building a strategy. Busines Day. Retrieved February 25, 2009 from ProQuest database.

Bsbwor501 Manage Personal Work Priorities

2926 words - 12 pages (BSBWOR501) MANAGE PERSONAL WORK PRIORITIES AND PROFESSIONAL DEVELOPMENT ASSESSMENT DOCUMENT (Please print your name) ____________________________________ (BSB50215) DIPLOMA OF BUSINES ------------------------------------------------- ASSESSMENT COVER SHEET CANDIDATES - Please submit this entire document (do not separate or remove pages) – with this page completed as required – and place at the top of your assessment

Norman Corporation Case 8-1

4206 words - 17 pages row d uring the past f ive t o t en years while i t has undergone a significant shake down. The period o f radical product change ha s been replaced by one t hat seeks reliable, c ompact, b ut sophisticated and cost competitive equipment. Although a n umber o f large companies have l eft t he i ndustry, there have also been some basic changes in t he w ay we m u st conduct busines s, so t hat c ompetition is n ow actually much keener and

Related Essays

Tract 570 Essay

963 words - 4 pages below $70 millio and above w on e This note was written by Professor & Senior Associat Dean Robert G. Hansen, an Professors J Hall, Steph w S te t nd Joe hen Powell, and Rob Shumsk of the Tuck School of Business at Dartm ky mouth. © 2011 Trustees of Da artmouth Colle ege. r p r t ss 3176. All rights reserved. For permission to reprint, contact the Tuck Scho of Busines at 603-646-3 ool 37 $130 million. But they would not always be so far off

Analysis And Comparative Study Of Three Micro Small Medium Enterprises (Msme) In Bogor

2319 words - 10 pages , causing the business owner started to sell cotton candies on the street… Cont’d to Page 4 Business Profile Busines Profile : Bening Jati Anugrah Food; A Frozen Food Manufacturing Company Bening Jati Anugrah Food is a small medium enterprise manufacturing frozen food from ocean fish as raw materials. Using Bening Food as its brand, this business is located in… Cont to Page 4 Business Profile Business profile : Hot Crispy Hot Crispy is

Structural Assumptions Essay

785 words - 4 pages how these asumptions may have influenced the research proces, as endorsed below: 'Paradigm isues are crucial; no inquirer, we maintain, ought to go about their busines of inquiry without being clear about just what paradigm informs and guides his or her aproach' (Guba and Lincoln, 194, p 16) However, we suspect from our commenter’s fedback and the use of the Niesen et al. (200) that we probably share a common understanding about the

Personality Essay

1079 words - 5 pages law while career choices in medicine, engineering, physical science and busines s influence the person’s values. f) Self-Concept: This refers to the way an individual perceives of himself; how he evaluate himself and how he feels others evaluate himself. Concept is another factors that influence career choice. Individuals select careers that they perceive as falling in line with their self-concept. Young people who have low self-concept