This website uses cookies to ensure you have the best experience. Learn more

Build A Bear Essay

1434 words - 6 pages

CASE 1 –Build a Bear, Build a memory-
Synopsis:
Build a Bear was founded by Maxine Clark in hard times. Where the internet was in its early phases of development, this era was a bad time to come with this type of business idea and as a matter of fact, Maxine Clark was criticized for this business idea. But nearly a decade later this company was considered as one of the hottest five retailers. The company hit number 25 on Business Week´s Hot Growth list of fast expanding small companies and Maxine Clark won Fast Company´s Customer-Centered Leader award.
After being the president of Payless shoe store and resigning in 1996 (Selk, 2015), Maxine Clark´s Build a Bear first store opened in ...view middle of the document...

Clark was characterized for understanding the importance of the contact with the customer and thus this led to the costumers to do something that is in their control and making the line is a process of fun, because waiting enhances the experience. She insistently stayed in contact with her costumers and created the “Virtual Cub Advisory Council”, from which stays in contact with the client and gathers ideas for development.
* Shannon Price John who is the current CEO has previously worked in brands like Mattel, Hasbro, and Stride Ride and has the potential to drive this company. (Kumar, 2013)
* Clark´s friend Kate, who had the simple idea of creating a bear as the person wants.
Organizations Involved:
* One of its main competitors the Vermont Teddy Bear Company, which manufactures the same product but not as the same way as Build a Bear does. The difference is based in customization.
* ICTI (International Council of Toy Industry) which certificates that Build a Bear operates ethically, safely and in a healthful manner “It upholds the principles that no underage, forced, or prison labor should be employed; that no one is denied a job because of gender, ethnic origin, religion, affiliation or association, and that factories comply with laws protecting the environment. Supply agreements with firms manufacturing on behalf of ICTI members must also provide for adherence to these principles.” (Build a Bear)
* The licensing agreements with the NASCAR, NHL, NFL, NBA and NFL.
Main Problem:
Even though they have launched their product in several continents and countries they are missing a huge piece of the pie, which is South America. They can have a potential market here and through franchises or investment in new stores Build a Bear may step strong in this region.
Strategy (solution):
First make a marketing research of how potential may the market be in South America, to analyze pricing, culture, costs, target and SWOT. Then decide whether it is reasonable enter this market because customization of these type of product is not usually seen in South America. This incursion in this market may be successful because with this type of product a key driver of customer value is created and selling this unique experience of building an experience and a memory is scarce.
Questions:
Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of three concepts. What are the implications of each on Build-A-Bear´s actions?
Basically when a customer buys a bear it can personalize the bear as it wants, with elements that identify the customer and by which they reflect itself (self-expression). Also by purchasing the experience and the bear, it creates or strengthens a bond with the person to whom it shares the experience, usually the parents or a relative. And the privilege of belonging to Build a Bear club.
In detail, describe all facets of Build-A-Bear’s product. What is being exchanged...

Other Papers Like Build a Bear

If- a Poem Essay

609 words - 3 pages thoughts your aim; If you can meet with Triumph and Disaster And treat those two impostors just the same; If you can bear to hear the truth you've spoken Twisted by knaves to make a trap for fools, Or watch the things you gave your life to, broken, And stoop and build 'em up with worn-out tools: If you can make one heap of all your winnings  And risk it on one turn of pitch-and-toss, And lose, and start again at your beginnings And

Proper Parenting and Its Importance Essay

672 words - 3 pages from a mother and father, and not objects such as a bear or blanket. Guidance is teaching a child everything he or she needs to know in order to transition from childhood to adulthood. Positive guidance is to further build a child’s self-esteem and not self-destruct it. Guidance means providing a good education, social limits, punishment and consequences for children so that they may learn to become a responsible adult. In order to

Worldoo

896 words - 4 pages seem to stick for those about 11. 5. Build-a-Bearville I might be a bit biased because I LOVE Build-a-Bear and this is the perfect continuation of the Build-a-Bear workshops into the online world. Best Virtual Worlds for Tweens: 6. Toon Town Toon Town USA is a website for kids from the Walt Disney Company. It uses familiar characters from Disney to interact with users. I think this is great because it lets kids do more with Disney Characters

Video Review Quiz: Masai Women

634 words - 3 pages circumcision ritual marks the transition from the youth stage of life into the warrior stage and mature woman stage. Boys become warriors who cannot marry but wander around raiding and extending boundaries, while girls fully mature into women who can marry, bear children and have holding rights to cattle. For men, the third elder stage is reached when a warrior reaches approximately the age of 30. After an elder initiation ritual, the warriors

Biopsychology Paper Bipolar Disorder

2566 words - 11 pages Bipolar Disorder: A Neurotransmitter Malfunction Ricky King II UMUC-Europe Fall Session 2 – 2013 PSYC 301 Abstract This paper will give a brief overview of what an affective disorder is to give the reader a vantage point to build from. It will then concentrate on the affective disorder known as manic depressive illness or bipolar disorder. Then it will discuss some of the signs and

People Management - Motivation Theories

541 words - 3 pages The Expectancy Theory describes the relationship of what people value, the effort and the behaviour is needed to obtain it. In that the Theory concentrates on the important role of the links between effort, performance and outcome. If a manger is able to build clear and strong linkages within an organization there will be a high motivation level available. Predominated that the employees' believe in the link throughout performance and reward. On

Case Memo – Case 3: After the Breakup: the Troubled Alliance Between Volkswagen and Suzuki

596 words - 3 pages failed to build mutual trust.European companies were fast in making decisions, but sometimes things are a little different in Japanese culture. Disagreements in technology sharing Volkswagen and Suzuki failed to share technology to each other. They wanted the modern technology from each other but are not willing to reciprocate. Problems in policy and cooperation The media war between the companies got wilder by the day.They damaged each

Ibm Case Study Paper

1837 words - 8 pages , close or sell; Expand into services * Market: “Bear hug” key customers * Channel: Executive account leaders; Partner with enterprise software; outsource non-core * Goal: stabilize and build foundation for future * 2000s * Product: Solutions; Transformation * Market: Everywhere, everyone * Channel: Consultants sell to business buyer; flexible financing & delivery; extended enterprise * Goal

Mktg1001 Group Ananlysis

1527 words - 7 pages account. - Calander Club offers 15 WWF wildlife themed wall calendars with proceeds of $.50 for each 2013 calendar purchased going to WWF, with a guaranteed contribution of $50,000. - Build-A-Bear-Workshop presents thirteen WWF Collectifriend™ toys. Starting August 31st, WWF will receive $1 for each Amur Leopard purchased, with a guaranteed annual contribution of $25,000. They feature a WWF logo and information on the species. Since 1999, Build

Love Is Love

985 words - 4 pages recognizing marriage is to encourage men and women to form stable families to bear and raise children”. This is a good point of view from him, but why does loving someone of the same sex not give the right to raise a family and be just as happy? Some might say its discrimination; some might say it is unfair to humanity. Is it fair to take away the pursuit of happiness because a couple of the same sex wants the same as a couple of the opposite

Devices That Assist People With Disabilities

1781 words - 8 pages practical. Today, there are more advanced materials, such as carbon fiber and other mechanisms available that are used to build a more streamlined exoskeleton (Bonsar, 2010). Areas still needing perfected include the structure, power, control, actuation and biomechanics. Each of these elements has its own set of opportunities. DARPA outlines: •Structure materials – Exoskeletons must have composite materials that are strong, lightweight and flexible

Related Essays

Build A Bear Essay

400 words - 2 pages Build-A-Bear Assignment January 28th/14 000263038 Kerry Helgason 1) Needs are of felt deprivation. There are the basic physical needs which include food, clothing, warmth and safety, social needs for affection and to feel that you belong; and the individuals need for knowledge and expression. Examples of this at Build-A-Bear would be: Entertainment- it is so much fun to pick out the bear and the whole process can take quite a while

Build A Bear Essay

617 words - 3 pages Examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these concepts. What are the implications of each on Build-A-Bear actions. Needs: Understanding needs as states of felt deprivation, not created by marketers but basic parts of the human makeup, we can say that Build-A-Bear customers demonstrate the individual need of self-expression, authenticity, creativity, empowerment, choice

Underneath At All Essay

2442 words - 10 pages OVERVIEW Customer Need Build-A-Bear Workshop has enriched children’s lives for a decade and a half with its innovative mall-based stores where kids create their own teddy bears and other furry friends. To make the experience even more engaging for a new generation of youngsters, Build-A-Bear Workshop wanted to develop a new store concept that combined the hands-on experience with the best of digital technology. Samsung

Save The Polar Bear Essay

1287 words - 6 pages how endangered the polar bear is how would you feel if the human race was endangered. There are three main dangers to the polar bear 1. Hunting is a big issue they kill the polar bears so they can make money while knowing that they have just taken an animals life and that gilt should stay with them forever. 2. Global warming is a huge danger to polar bears humans use to many cars buses and we have to many factory’s which make very