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Build A Bear Essay

617 words - 3 pages

Examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these concepts. What are the implications of each on Build-A-Bear actions.

Understanding needs as states of felt deprivation, not created by marketers but basic parts of the human makeup, we can say that Build-A-Bear customers demonstrate the individual need of self-expression, authenticity, creativity, empowerment, choice, individuality, freedom. They also demonstrate the underlying need that people have to entertain themselves.

Although Build-A-Bearclients need to find a way to self-express and entertain themselves, they want to “step into a (...) genuine fantasy world organized around a child-friendly assembly line comprised of clearly labeled work stations”, where they can choose unstuffed animals from a bin, stuff them, include voice boxes, stitch them, dress them, name ...view middle of the document...

Implication of each (needs, wants, and demands) on Build-A- Bear actions

Needs, wants and demands have huge implications on...

1. Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions?

Answer: Why children like staffed animals? Why children like Teddy bear over other staffed animal?

The answer of the above two question will give you the answer “what is the needs and wants of Build-A-Bear customers?” as well. First of all, children like to play. They always wish to play with those animals and superheroes that they see in the Television screen and other media especially in cartoons. As Build-A-Bear’s customers are almost children, their need is to play.

Now, come to the second question, it focuses of a specific toy renowned as “Teddy Bear”. If you think deeply about the question, you will surely find something irrelevant. You may question, who have told you that all the children throughout the world like Teddy bear? Yes you are right, and the difference between needs and wants is embedded into your question.

Most of the children of western country like Teddy bear, but from our perspective as an inhabitant of a third world country, the situation is much different. The reason behind it is want – the form of human needs shaped by culture, habits and individual personality. As children of western countries are familiar with the animal teddy bear physically their want is to play with the animal and that’s why Teddy bear is a renowned staffed animal in those countries.

One term lefts to explain, that is demand. When human want backed by buying power then it becomes demand. For example, a staffed animal at a cost of $10-20 is very high amount according to a third world country (i.e. Bangladesh) value of currency. So, it children of those country hardly afford this kind of staffed animal. But in USA, almost every child can buy those products at those price tag. So, we will say that, third world country’s kids may have need for those toys but not...

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