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Brown Forman Essay

1062 words - 5 pages

Wandan Su
Oct.28th 2012
Managerial Accounting

* Company Overview
* Company History
In the year of 1870, a great company was founded in Louisville, Kentucky. It was formed by George Garvin Brown, a young pharmaceuticals salesman. He saw the demand for a consistently high quality whisky that conform medicinal standards. Brown and his half-brother used an innovative approach to sold whisky with sealed glass bottles to guarantee their quality while whisky was sold in the barrel in common at that time. The brand called Old Forester Kentucky Straight Bourbon Whisky, was the first bottle bourbon in America, which remains one of Brown-Forman's best selling brands ...view middle of the document...

Since then, Brown-Forman supplied the company's brands to the Indian market .Now the company is one of the largest American-owned spirits and wine companies, have 4,120 employees worldwide with about 1,000 located in Louisville. Brown-Forman sells its brands in more than 135 countries and its offices spread many cities all over the world.
• Significant Products
In all, Brown-Forman has more than 25 brands in its portfolio of wines and spirits.
Brown - Forman owns six main types of brands; Whiskey, Wine, Champagne, Vodka, Liqueur and Tequila. Of course there are many deferent versions in each type of them except Champagne and Wine. For example, Liqueur has so many kinds of products, such like Chambord Liqueur, Jack Daniel’s Tennessee Honey Liqueur, Early Times Fire Eater, Tuaca Liqueur and a series of Southern Comfort.
Jack Daniel's is the fifth largest premium spirits brand ,the best selling whiskey in the world,is also the first choice of modulation cocktail. It is known for its square bottles and black label. It is produced by the Jack Daniel Distillery in Lynchburg, Tennessee. Which has been owned by the Brown-Forman Corporation since 1956.Among the Jack Daniel's, Jack Daniel’s Hard Cola achieve great success. The growth rate of the company mainly due to the sales of Jack Daniel's brands. Other famous brands include Southern Comfort , Finlandia , Canadian Mist and Korbel .
• Ratio Analysis
In addition to discussing Brown-Forman‘s history and products, analyzing their ratios is the most interesting. In the year 2008 the company's debt to equity ratio was 0.64 and increased to 0.66 in 2009. But in 2010, it dropped to 0.51.Since then, the debt to equity ratio decreases all the way to 0.24 in July, 2012. Another one of Brown-Forman's biggest highlights comes from their Return on Equity from total operations which by 25.88% this year. The Return on Equity is not very steady within one year, but fluctuation is not big during the recent years.
Brown-Forman has two kinds of common stocks -- Class A...

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