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Broadway Cafe Essay

1651 words - 7 pages

Broadway Café

Carissa Grayson
December 12, 2010

The Broadway Café is a coffee shop that is located in Atlanta, GA. The Café was recently inherited by relatives following a death in the family. The Café offers a variety of services from coffee, teas, bakery items, sandwiches, soups, and salads. The business has declined in the last five years. New methods need to implement to make the business thrive again. Mr. Wallace was the owner and unfortunately with his death, he took all of his knowledge about running the business along with him.
Mr. Wallace had a system of record keeping that consists mainly of a notepad that he used to track his inventory, payroll, and ...view middle of the document...

g. What type of relationship does the supplier tend to have with the people that are ordering?
h. The ability to possibly get a better price depending on quantity ordered.
III. New Market Entrants
i. How easily will another business be able to serve the same products that the Broadway café does?
j. Location of the café and how it benefits the business.
k. If there already similar businesses in the area how will they react to our business.
IV. Product and Technology Development
l. Would there need to be an alternative price to make up for the technology that needs to be implemented.
m. Designing and implementing a website.
n. Getting everything on a computer system instead of hand written.
o. Making sure to stay on top of social network marketing trends.
p. Getting wireless internet installed for customers who would like to use their mobile internet on their phones or their laptops while they enjoy their coffee.
V. Competitive Rivalry
q. Keeping track of the number and size of competitors within a certain distance.
r. The size of the competitors whether it be just their local size or national size.
s. What products the competitor offer and at what price.
t. Currently The Broadway Café is the only coffee shop in the area. However, there have been rumors that a Starbucks is possibility opening.
Of the five forces that have just been mentioned, the following will be used to rebuild Broadway Café.
1. The most important force at this time would be the Product and Technology Development. Currently the café is being ran like it is still 1952 and it is now 2010. There are many technology upgrades that Broadway Café can use to bring itself to this time. The biggest would get rid of doing everything by paper. Computers make it very easy to keep track of finances and payroll. Also, computers and cash registers can be put into to help with point of sale and giving the café the ability to accept credit or check cards. After that, it would be helpful for Broadway Café to develop a website so that people can look up the location, menu, and send an email if they like. Then, of course, the installation of wireless internet that all the coffee shops/cafes have been installing.
2. The second force to be look at would be Buyer Power. You want to make sure that you have the sizes and amounts that the customers are wanting in their food and beverages. You would need to know what market of people you are trying to attract to Broadway Café.
3. The final force to look at would be Competitive Rivalry. Broadway Café will need to know their competitors. Competitors need to be analyzed to see what items they offer and what their prices are so that you can be competitive in the market.

Component 2 – E-Business

The type of e-business that we will deploy at The Broadway Café will be a B2C or Business to Customer. The Broadway Café...

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