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Brazil: An Intercultural Communication Guide Essay

2632 words - 11 pages

SUMMARY
You may find certain aspects of Brazilian culture to be strange and quite different from what you are used to in Canada. One of the major differences is that Brazil is a collectivistic culture as measured on Hofstede’s Individualism Index, in contrast to Canada’s individualistic culture (Hofstede, 2014). Brazil’s collectivist nature will have many impacts on your daily interactions, including the Brazilian importance of family, which will often be place above work priorities (Training, 2012). Brazil is also different in its communication style, which tends to be more informal and indirect than Canada’s formal and direct style. Brazil is also considered a high-context culture, ...view middle of the document...

Lastly, be aware of the corruption you may experience in business dealings as Brazil ranks 72nd on the Corruption Perception Index (CPI) (Transparency, 2014).
CONTENTS

INTRODUCTION .................................................................................................................................. 4
VALUES ................................................................................................................................................ 4
COMMUNICATION
INFORMAL ............................................................................................................................... 5
INDIRECT ................................................................................................................................. 5
RELATIONSHIPS ................................................................................................................................. 6
TIME .................................................................................................................................................... 6
HIERARCHY ........................................................................................................................................ 7
NON- VERBAL
HAPTICS (TOUCHING) ........................................................................................................... 8
PROXEMICS (DISTANCE) ....................................................................................................... 8
EYE CONTACT ......................................................................................................................... 8
GESTURES ............................................................................................................................... 8
CORRUPTION ..................................................................................................................................... 9
APPENDIX A: HOFSTEDE’S VALUE DIMENSIONS (BRAZIL VS CANADA) .............................. 10
APPENDIX B: PORTUGUESE FOR THE PERPLEXED ....................................................................11

INTRODUCTION
Brazil is an emerging economy and has made vast strides in technology, industry, finance, rule of law, and development within the past 15 years (Low, 2013). As the largest and most developed country in South America, Brazil plays a fundamental role in international business (Turner, 2001). Brazil’s economy grew an astounding 7.5% in 2010 (as compared to Canada’s 3.2%), and its growth is projected to continue as the country prepares to host the FIFA World Cup in 2014 and the Summer Olympics in 2016 (James, 2011). Brazil has a unique history compared to the other countries in South America, as it was the only country to be colonized by Portugal, which is where its official language comes from (Training, 2012).
This guide will help you navigate the cultural differences in communication that are most likely to...

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