Brasil Foods Case Strategy Map
| Consolidate Domestic Foothold | Measure Target | Initiative Budget |
Financial | - BRF owns 77% of domestic revenue generated from food retailers. - BRF needs to invest in selling a wider variety of food services in order to grow their market share and generate more revenue domestically. | Measure: Growth in domestic market share and revenue.Target: Incur gradual growth in revenue to sustain a revenue increase from the domestic market by targeting smaller chain locations in the metropolitan areas. | Initiative: Continue to increase in their market share expansion plans by growing revenues and profits compared to previous years. Budget: Moderate; BRF has been providing food materials to McDonalds, Burger King and many other big names, thus not a huge investment is necessary to propel the profits to increase their market share in that respect. |
Customer | - Distribution channels are varied for both Perdigao and Sadia as they ...view middle of the document...
Budget: Moderate; BRF has a solid base for their distribution systems implemented through Perdigao and Sadia. Finding a way to combine their distribution channels will be worth investing in.
Process | - Different processes and systems to incur sales of products are being used by Perdigao and Sadia.- An integration of business processes between the two companies will allow BRF to reach their goals. | Measure: Implementing business processes and systems worthy of being conducted by BRF (or the two companies separately).Target: Use the pros of both companies and try to eliminate the cons (aka business processes and system adjustments). | Initiative: Efficiency and productivity is key in the companies to achieve their set out merged goals under BRF. Budget: Medium; Considering the amount of time it might take to combine data from both companies with different systems may result in a new system being built, requiring some investment by BRF. Business processes have to be picked and sorted into a new bracket from which optimization of results can be observed quarterly. Elimination of bad/negative business processes are key, and thus this will also require some investment by BRF to figure out. Thus, a good chunk of an investment needs to be made. |
Learning & Growth (People) | - A key issue to the success of BRF is the combination of the two sets of employees from Perdigao and Sadia.- Collaboration that is positive and without a rival culture will propel BRF in achieving its set out goals. | Measure: Surveys done to evaluate the whole morale in the working environment and their satisfaction. Feedback could also be approached, but anonymously. Target: Create a positive working environment that will be a proud part of BRF instead of their prior companies. | Initiative: In order to maintain its high standing in Quadrant 1, the Organizational Health needs to be maintained. Currently, an aspect is negative due to rivalry between the employees. BRF should seek to eliminate this in order to succeed. Budget: Moderate; the HR department should be given the responsibility to merge the two company’s culture to create a new one at BRF. Team building activities are a good example of initiating this process. BRF must invest in this to succeed, and thus need to spend some money towards this cause. |