Branding And Positioning Essay

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||AbstractThe company chosen and used for this paper is a mobile transport company that caters specifically to senior citizens. This particular paper will explain in detail domestic and global product branding strategy, optimum pricing strategy and a distribution channel analysis that identifies the wholesaler, distributor, and retailer relationships including e-Commerce. Discussions within the paper will also include the use of a push or pull strategy, a distribution channel ...view middle of the document...

Coordinating domain names and brand names are an important part of finding and keeping visitors and clients, as well as branding a new company. Coordination of a domain name and brand names lends identification to the idea or image of a specific product or service, which in turn lets visitors easily discovery the new brand. The brand name for this company will be Mobile Seniors. I chose this name because even though they may be old and presumed to be limited to their travel, our company can have them mobile again. They will be able to travel anywhere they desire ("What is branding," 2012). The branding will be the same for both domestic and global. The product will be pitched in the same fashion locally and internationally.Optimal Pricing StrategyThe optimal pricing strategy will consist of the calculation of the present fuel costs, mileage, low insurance coverage fee and a fee for wear and tear of the vehicle. The insurance and wear and tear fees will be very minimal because the clients may not be using the service at long intervals. Even if there is a monopoly and our company is the only company offering this service in the area, new will not increase our price unless the value of overhead prices increase. This is a for-profit business, but we are in business to serve the clients, not rip them off and take their money. Optimal pricing strategy varies significantly across different market structures. The pricing guidelines in a monopoly market are relatively straightforward. Since the company is the only producer offering the product, it can mark-up the price as far as the customer can bear. The pricing strategies for a producer operating in a perfect competition structure are also fairly intuitive. They are price takers, and hence price is set at the marginal cost of the product. This is due to the fact that there are many firms offering nearly identical products. However, there is optimal pricing for the market structures offering differentiated products with many competitors (oligopoly) or a few producers (monopolistic competition). These are much more complex and involved. It has been stated that differentiation in products that creates differences in customer valuation is the most prevalent type of competition ("Optimal pricing strategy," 2012).Pricing Strategy Supporting the BrandThe pricing strategy supports the branding strategy by again, catering to the elderly. Most elderly are on a fixed income and rely on discounted and low cost products and services. As far as brand associations are concerned some researchers had narrated a minimum of nine brand associations. The associations communicate either the approach, or the meaning of product in specific terms of how the needs of customers can be fulfilled. In the present competitive environment a distinguished image of product is among the top priority of an entrepreneur. As products become complicated and the market more crowded, consumers become dependent on the image of product than...

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